Customer Experience + Design

The Different and Next Generations of Digital Consumers Rock n roll vs. big band, grunge vs. pop – these music styles divided generations. Perhaps an even greater generational divide has grown around technology. Technology has been called The Great Equalizer, but while technology is available to anyone, it clearly shows the divide between generations. Baby […]

Experience Makers Live 2022 Whether you are embarking on your digital journey, are ready to elevate your craft at an enterprise level or are further educating yourself on the future of digital customer experiences, the Adobe Experience Makers 2022 track has something for you. This year our own Zach Fischer, Perficient Senior Solution Architect, was […]

In this episode, Kim talks with Katie King published author and CEO of AI in Business, who will convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind the curve. We’d love to get your feedback on a “white noise” word or topic you’d like […]

Today consumers expect all their products and data to be delivered as quickly as possible. Instagram, Facebook and all other social media platforms know that they only have a few seconds to capture the user’s attention before they scroll on to the next post. Websites are all competing to keep the users engaged and even […]

You must have heard “Practice makes a Man Perfect” quite a lot and it can be summed up to this one word, i.e., “CONSISTENT”. Make JIRA part of your daily routine spicing it with JIRA Best Practices. Be a JIRA – Novice to Pro User! Yes, this blog is that easy!! Why make JIRA a […]

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

Our very own Kim Williams- Czopek (General Manager, Commerce) sat down with Gary Schoch, (VP of Global GTM Software Leader Consumer Experience Portfolio at HCL Software) and other panelists at the HCL Commerce Global Summit 2022 to discuss customer experience, data, and omnichannel. You can watch the full conversation here. Changes in Consumer Behavior and […]

Creating inclusive and multilingual websites is complex but not without its benefits, especially to multilingual web users with disabilities. In Megan Jensen’s ‘kick off post’ on cultural inclusion she notes that “Undertaking a global multilingual website can be an intimidating and overwhelming project but it doesn’t have to be.” We’ve outlined specific ways to deliver […]

As a manufacturer, your content needs to stand out to your customers. You also want to provide personalized experiences that keep your customers coming back to buy more from your website. Doing this the right way is simple. Your business must invest in site search for your site to gain benefits such as enriched product […]

How do Oracle Cloud HCM workflow and approvals work? How do I configure that? How do I smoke test and then how the heck do I migrate these so that I don’t have to build them manually again? If you’ve ever asked yourself one of these questions, then hopefully this blog on Tips and Tricks […]

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

My favorite feature of Sitecore XP is Progressive Profiling. You can setup models of visitor behavior, tag content and Sitecore will use math to determine which pattern of behavior they are most closely exhibiting. And that can be used to drive personalization, helping really model personas and journeys directly in Sitecore. Sitecore’s Demo sites usually […]