Salesforce is making significant strides in the data space, which is excellent news for the manufacturing and automotive industries. Jim Hertzfeld, VP of strategy at Perficient, recently visited the Salesforce tower to discuss this with Megan Glasow, managing director of Perficient’s global Salesforce practice. We’ve previously shared how connected vehicles and the influx of data […]
Data & Intelligence
Integrate Salesforce and Databricks
90% of Fortune 500 companies use Salesforce as their Customer Relations Management tool. I have ingested data from Salesforce into almost every database using almost every ETL tool. Every integration tool out there has a Salesforce connector; Salesforce even owns Mulesoft. The integration always worked, but it was rarely smooth. Its just something that you […]
Unity Catalog, the Well-Architected Lakehouse and Operational Excellence
I have written about the importance of migrating to Unity Catalog as an essential component of your Data Management Platform. Any migration exercise implies movement from a current to a future state. A migration from the Hive Metastore to Unity Catalog will require planning around workspaces, catalogs and user access. This is also an opportunity […]
Production Deployment and its Basics: Known to Many, Followed by Few
Did you ever feel tense while taking your exams? Or you must have watched the Olympics or other sports events like cricket, football, etc. When you focus on national players during significant events, you can observe stress and anxiety in performing at that level. Similar is the situation of an IT professional during a production […]
Aid Generative AI to Fuel Your Digital Marketing Efforts
The world of Digital Marketing is challenging and always updating with new strategies. To stay on top of the competition, businesses need to leverage the latest technologies like Generative AI. Gen AI can pump up your digital marketing efforts by creating highly engaged SEO-friendly content and boost your brand on SERP (Search Engine Result Page). […]
Partnering for success: Why Business Storytelling is a Data Superpower
Effective data leadership is crucial for organizational success. This post explores how data leaders can boost efficiency by over 20% through collaboration with business teams. Learn the importance of relationship-building, mastering storytelling techniques, and leveraging diverse skillsets to drive better business outcomes. Discover strategies for aligning data initiatives with business objectives and fostering a data-driven culture across your organization. Unlock the full potential of your data practices and achieve meaningful business growth through enhanced partnerships between data and business teams.
Unity Catalog, the Well-Architected Lakehouse and Performance Efficiency
I have written about the importance of migrating to Unity Catalog as an essential component of your Data Management Platform. Any migration exercise implies movement from a current to a future state. A migration from the Hive Metastore to Unity Catalog will require planning around workspaces, catalogs and user access. This is also an opportunity […]
Unity Catalog, the Well-Architected Lakehouse and Cost Optimization
I have written about the importance of migrating to Unity Catalog as an essential component of your Data Management Platform. Any migration exercise implies movement from a current to a future state. A migration from the Hive Metastore to Unity Catalog will require planning around workspaces, catalogs and user access. This is also an opportunity […]
Unity Catalog and the Well-Architected Lakehouse in Databricks
I have written about the importance of migrating to Unity Catalog as an essential component of your Data Management Platform. While Unity Catalog is a foundational component, it should be part of a broader strategic initiative to realign some of your current practices that may be less than optimal with newer, better practices. One comprehensive […]
The Age of AI: Personalizing Customer Experiences in Retail
Discover how Social Listening and AI-driven personalization can revolutionize your customer experience strategy. Learn why 70% of customers are more loyal to brands offering personalized interactions, and how to leverage social media insights to boost conversion rates by 23%. Explore the power of Journey Science in understanding customer needs, driving product innovation, and creating tailored experiences that set your brand apart in the competitive retail and CPG landscape
Giving the Power of Speech Real Horsepower with Voice-to-Everything Capabilities
With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]
Nationwide to Talk Personalization, Data, and AI at Dreamforce 2024
Next-level personalization strategies will undoubtedly be a key topic at Salesforce’s largest event this year. Dreamforce is right around the corner taking place in San Francisco on September 17 to 19, and learning how to get the most out of your customer data with AI-powered tools is top of mind. Whether you’re attending in person […]