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Intelligent automation isn’t accomplished by a single technology working independently, but by a combination of different technologies working in concert: process orchestration, robotic process automation (RPA), and artificial intelligence (AI). Automation is a driving force of digital transformation. Enterprises of all sizes pursue automation for a number of reasons, such as to increase customer satisfaction […]

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

Digital transformation can be confusing. If a company has all its books and records maintained by computers, isn’t it already digital? If it has a functional web presence and even conducts business transactions via an integrated B2B or B2C portal, doesn’t that qualify as digital? While these scenarios do, in fact, involve the digitization of […]

Accessing data insights in a timely manner can be challenging for many organizations. Engaging an insights service provider can help you keep up with quickly evolving technologies and tools. These providers are able to offer end-to-end engagements that connect the dots between data, insights, and execution and accelerate time-to-value. This is an area in which […]

I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]

Providing the ultimate customer satisfaction is the cornerstone of digital transformation. When a customer or potential customer searches your site, providing personalized content is a large factor in the quality of their engagement. In fact, it can make or break the customer experience – and your business. Forcing customers to wade through results and links […]

VMware Completes Pivotal Acquisition During SpringOne Platform in 2019, Pivotal officially opened the conference with a keynote featuring James Watters, Senior VP of Strategy at Pivotal, and Pat Gelsinger, CEO at VMware, to announce the acquisition of Pivotal. When James asked, “Why Pivotal?” Pat noted the two had already worked closely. With the widespread adoption […]

MicroStrategy World 2020 is about a month away, happening February 4-6 in Orlando, FL. Sunny, warm weather and the latest MicroStrategy releases will make for an awesome and exciting, education-packed week. Perficient is proud to be a Silver sponsor of the event this year.  Our experts look forward to meeting you in the expo hall […]

The importance of data and analytics will continue to grow in 2020 and there are ten trends your organization should take note of to stay competitive. In the video below, I’ve outlined these ten trends and what you can do to stay on top of them. 10 Data and Analytics Trends in 2020 [Video] Data […]

We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]

Forrester has released its anticipated yearly predictions for cloud computing, giving businesses something to consider as they enter 2020. Cloud has seen many shifts in recent years, going from a place to collaborate, to somewhere to store personal information and then software, and finally to what it is today – a collection of tools that […]

Oracle Analytics Cloud (OAC) is Oracle’s cloud-based platform for reporting, analytics, data exploration, and data visualization. It encompasses many capabilities and multiple products. As a result, it was hard to limit the post to just 5 features given that there is so much to choose from. That being said, the following are my top 5 […]

Today, IT teams are managing ever-changing, complex infrastructures that are built on multiple platforms and technology stacks. This yields unconnected management tools, difficult scaling procedures, and inconsistent policy and process requirements. Automating manual processes can help you solve many of these challenges and provide a number of benefits including: Accelerated operations Increased consistency Connected environments […]

My last post highlighted the benefits of implementing these bots to enhance customer experience. This post explores chatbot implementation on the cloud and on-premises. A number of chatbots are designed to operate expressly in a cloud environment. There are leading-edge products that can still be installed on-premises. If an organization’s operating platforms are in-house, having […]

 2019 has been a momentous year for Perficient with much to celebrate. From ambitious startup to formidable force, we have come a long way in the past 20 years, and our performance and momentum have never been stronger. We’re grateful to continue to grow our relationships with our clients, whether new beginnings or many […]

The following is the tenth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. In this series, we have highlighted the major benefits the cloud brings, including in areas such as innovation, security, and disaster recovery, among others. In this blog, we’re going to summarize those […]

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

Previously, I analyzed the current themes in banking according to executives. This blog outlines how banks are implementing digital transformation strategies. Digital transformation strategies for banks have, for years, centered attention and investment on frictionless service, personalization, customer journeys, user experience, lean transformation, organizational alignment, emerging business models, FinTech partnerships, and mobile. While this will […]

My last blog analyzed the five key points for designing and implementing a practical, patient-centered website. The final blog in this series provides examples of how to innovate a healthcare website, and boost credibility. Healthcare organizations can provide the bare minimum features of a patient-centered website, but the true innovators will level-up to accommodate advanced […]

Cloud adoption is accelerating. By 2020, about half of all healthcare IT workloads will deploy to the cloud, and healthcare decision-makers are continuing to invest in the cloud. The cloud provides the power for key digital transformation initiatives in healthcare, but according to the HIMSS Technology Outlook Survey: The Outlook for Cloud, many leaders are […]