News

As healthcare strategists, the first thing we tell our clients is that all healthcare consumers are on a journey. The story goes something like this: they’re told they or a loved one has a condition, they research and learn more about it, and then they decide to reach out for help. It’s at that inflection […]

Section 165(a) of the Dodd-Frank Act requires the Federal Reserve to establish “enhanced supervision and prudential standards” for bank holding companies with more than $50 billion assets. This scrutiny level is stronger than the standards applicable to smaller institutions and increases based on a bank holding company’s unique riskiness. A. Standards the Federal Reserve Must […]

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

Ah, product groups and families. There is a great debate (at least in my mind) around how to handle product families and their product children, specifically within your ecommerce platform. I’ve seen it handled two different ways, and while there aren’t any “right” answers, there are some considerations when potentially bundling items on your ecommerce […]

On September 9th, President Biden announced a new action plan to address the latest rise in coronavirus cases and the slowing pace of COVID-19 vaccinations. The Department of Labor’s Occupational Safety and Health Administration (OSHA) is developing a rule that will require all employers with 100 or more employees to ensure their workforce is fully […]

Today’s customer is unwilling to endure poor, disjointed experiences. As many as one-third of consumers will walk away from a brand after only one bad experience (PwC). To retain current customers and continue acquiring new ones, companies need to prioritize the customer’s needs and expectations. This reframing must extend across the organization, but one critical […]

Perficient is a highly awarded company by clients, colleagues, partners, and communities where it operates. Perficient Latin America is thrilled to continue setting this high standard by announcing our nomination from the World Agility Forum (WAF) in the category of Best Agile Place to Work.    The WAF is a not-for-profit organization that seeks to recognize companies […]

Google rolled out its updated Page Experience signal in mid-June. While this Page Experience Update includes several components (secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals), the core components of this update are easily misunderstood. Here are four things you should know about Google’s Page Experience Update and what you can do to […]

Data isn’t black and white. This episode explores the importance of the Human on the other side the decision-making. In season 2 episode 6 of the Intelligent Data Podcast, host Arvind Murali and his guest Brian O’Neill, CEO and founder of Designing for Analytics, discuss best practices around utility, explainability, and the decision-making process with […]

More and more organizations are looking to de-clutter their workspaces by digitizing important documents. But many businesses have vast critical data trapped within those virtual sheets of paper waiting to be unlocked. The time is now for businesses to look past the metaphor of virtual sheets of paper and start looking to the data within […]

Application modernization and innovation has remained a top priority of enterprises for the past several years. The economic disruption caused by the COVID-19 pandemic (and subsequent aftershocks) has only escalated this priority. In a related post, we recognize the challenges of modernizing and migrating legacy applications, which include “legacy knowledge, custom-built processes, databases, and solutions […]

Harvard Business Review defines the New Experience Economy as the fourth evolution of economic value, which includes commodities, products, services, and now, experiences. It is at this point where the product is most differentiated and pricing most premium. In a commoditizing marketplace such as personal lines, a personal experience is an opportunity for carriers to […]