In Part 1 and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. Part 3 of this series outlines the ‘Why’; the benefits to both the business and consumer when a […]
Four Perficient Colleagues Recognized as 2021 CRN Women of the Channel
As a dynamic, purpose-driven organization, Perficient’s people are what make us a unique and formidable force. At the heart of our culture, we promise to challenge, champion, and celebrate our people. And today, we’re thrilled to announce that CRN®, a brand of The Channel Company, has named four Perficient colleagues – Liza Sisler, Lynn Brading, […]
Healthcare PowerByte: Unlock the Power of PHI in Campaigns
Fact #1: Consumers expect a more personalized experience Fact #2: HIPAA-compliant personalization = A critical balancing act Healthcare organizations are weighing heavier questions than simply, “Could this touchpoint offend the recipient or seem too intrusive?” The legal and trust-based repercussions of a misstep are enormous. Still, highly personalized communications are possible – and they’re powerful […]
Perficient Participates in the 2021 State of Technology Conference
Today marks the first day of the NC Tech Association’s 2021 State of Technology conference. Due to current circumstances, this event will be held entirely virtually, but this is an event you won’t want to miss. The event will explore the intersection of the customer, employee, and user experiences, otherwise known as the Total Experience […]
The Cloud Helps Deliver Better Patient Care and Outcomes
This is the second installment in a series on how cloud is shaping healthcare. To read the first installment, click here. It’s predicted that by 2040, the healthcare industry will be valued at $25 trillion, growing by triple digits every five years. The US market alone represents $3.5 trillion of that amount. This growth means […]
2021 Adobe Summit Recap: In a world where Multi-Channel Marketing scales, Marketo rules
Imagine you are sitting in a movie theater (or in this case, 2021 Adobe Summit). The lights drop, the green preview screen comes on, and the booming voice of Don LaFontaine comes over the loudspeaker: “In a world where Multi-Channel Marketing scales, Marketo Rules” This year’s Adobe Summit introduced us to such a world. In […]
Join Perficient at the 2021 Open Source North Conference!
Perficient is proud to be a Gold Sponsor for the upcoming Open Source North (OSN) Conference on May 20th, 2021. Since 2014, Open Source North has provided a space for the enterprise application development community to come together and engage in networking, education, and knowledge sharing- this year is no different. Due to the conditions […]
Microsoft, Nuance, and AI’s Important Role in Healthcare
HEALTHCARE TREND: With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient and member care. The COVID-19 pandemic is driving increased focus on healthcare consumerism as patients are taking their medical care and the associated costs into their […]
Pega and Adobe Unite to Elevate Customer Interactions
Exciting news was announced during PegaWorld’s iNspire event on May 4, 2021. Pega and Adobe are joining forces to provide an end-to-end customer-centric journey. Leveraging Pega’s Customer Decision Hub (CDH) and Next Best Action Advisor—adaptive and predictive models can be used with Adobe customer applications to provide the most relevant offers or recommendations to customers. […]
Health and Wellness Ecommerce Will Become the Proactive Choice for Consumers
People wanting to be and feel healthy isn’t anything new, but with all that’s happened over the last year with COVID-19, consumers have an increased focus on health and wellness. A recent survey estimates the global wellness market at more than $1.5 trillion with an annual growth of 5-10%. Quite the healthy outlook if you […]
Introducing Our Partnership with Akeneo
We are excited to announce our new partnership with Akeneo, a global leader in Product Experience Management (PXM) solutions. Akeneo is headquartered in Nantes, France, and has a strong focus on expanding its offering to customers in North America. Akeneo offers three editions of its PIM solution: Community (open-source PHP), Growth (SaaS), and Enterprise (SaaS […]
The Ravit Show Meets Perficient Chief Data Strategist
Arvind Murali, Perficient Chief Strategist and host of the Intelligent Data Podcast, was a recently a guest on an internet show called The Ravit Show. The Ravit Show is a live-chat show hosted on LinkedIn and YouTube that invites influencers and thought leaders from around the world to discuss various tech topics and upcoming trends. Ravit […]