An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]
COVID-19 – The Common Enemy to Manufacturing Companies?
I recently enjoyed hosting a virtual roundtable with a couple dozen senior executives from Global 2000 B2B manufacturing companies. The topic was, “How Have You Accelerated Your Digital Transformation Strategy as a Result of COVID-19?” As many know, Digital Transformation has been a hot topic in manufacturing for years. Most manufacturers had it in their […]
Improve Warehouse Fulfillment with Pick Path Solutions
Defining a Pick Path will increase efficiencies and improve your warehouse fulfillment metrics. In a physical warehouse, materials are grouped together and can be used in manufacturing or they can be finished goods that are to be shipped to a distribution center, a storefront, or directly to the consumer. To optimize the operations in a […]
Top 3 Reasons Why Episerver’s React-Based Front-End CMS Is Really, Really Cool.
2020 has offered us some big surprises that I don’t think any of us could have predicted. The most obvious one I won’t waste breath mentioning, but the other surprise that came up near the end of 2019 as we looked to kick off a new decade was Episerver’s acquisition of Insite. With this acquisition, […]
In Pursuit of Supply Chain Excellence: Perficient Webinar Featuring Forrester Consulting
Ecommerce has revolutionized the way businesses in every industry operate and provides endless possibilities to expand sales channels, grow revenue, and elevate the customer experience. But with digital growth comes new complexities, and many companies are missing out on the benefits of ecommerce due to manual, rule-based order management processes. By shifting your focus to […]
Inventory Control Solutions need a focused perspective
Why Practice Inventory Control? Every company that is trying to get its grips around what they have talked about Inventory control. Companies that are trying to understand what they need to meet their demands are looking into Inventory Controls. The concept of Inventory Control is straight forward. Knowledge of what you have and what you […]
Salesforce Roundtable: Virtual Event for Manufacturers on September 10
Calling all manufacturers! Come join us for a candid conversation with experienced manufacturing leaders on Thursday, September 10. Hosted by industry veterans Tony Kratovil from Salesforce and Eric Dukart from Perficient, this virtual roundtable event will dive into what’s top of mind in the world of manufacturing and how companies with indirect sales channels can […]
A Product Journey from PLM to PIM
Behind every successful ecommerce experience is relevant and accurate product information. A product goes through multiple stages such as ideation, research and design, pricing and configuration, marketing, and digital asset association before it is deemed ready for channels like ecommerce, marketplaces, and more. This process of taking a product from ideation all the way to […]
Product Detail Pages Are Dead. Product Experience Pages Are Here to Stay.
It’s funny how changing one term in a phrase can make us think so differently about something. On a recent panel discussion with Digital Commerce 360, I spoke about this exact paradigm change as it relates to the world of commerce. Product detail pages (PDP) have long been something that we in the commerce space […]
Why B2B Leaders Are Investing in PRM: Forrester Report
You know it’s critical to stay connected to your customers. And if you’re in B2B, it’s vital to strengthen relationships with your partners, too. But which tools and technologies are the best fit – and the best investment? Why Channel Software, Why Now Forrester interviewed Perficient for its recent report The Forrester Tech Tide: Channel […]
Creating a Seamless B2B Commerce Experience With CPQ, CRM, & ERP
In our recent blog, Strengthen Your B2B Commerce Experience with CPQ & PIM, we learned how integrating a product information management (PIM) system with a configure price quote (CPQ) system can build efficiency and accuracy throughout the B2B buying process. Next, we’ll explore the benefits and delineation of responsibility between a customer relationship management (CRM) […]
COVID and Commerce: Why a Pandemic Will Compel B2B Businesses to Adopt B2C Models
In a previous blog, Digitally Catering to New Customers Post-COVID, I explored the impact COVID has had and is continuing to have on B2B healthcare organizations, specifically in areas such as commerce and site traffic for organizations that sell health/wellness products. I mentioned that there were two scenarios I can see unfolding as COVID continues […]