Manufacturing

Disconnected data. Supply chain disruptions. Employee wellness. Shift planning and management. Finding ways to return employees safely to the factory floor. When it comes to reopening and rebuilding, there’s one underlying commonality for manufacturers in the wake of COVID-19. The common thread: solving for distance. In some cases, it’s physical. How do you ensure a […]

Having spent a lot of time building custom software applications at the beginning of my career, there were many aspects of technology decisions that fascinate me. One of the subjects I’ve always enjoyed assisting companies with is the decision to “build vs buy” a software. Factors such as business needs, technical requirements, budget, access to talent, complexity, unique functionally, data privacy, and sometimes even […]

In response to COVID-19, manufacturers are battling increased and unpredictable demands to support workers on the front lines. Together with Salesforce, we’re here to help – ensuring you have the agility, information, and tools you need to rapidly pivot operations and reallocate resources. Salesforce Care for Manufacturing: What It’s All About This week Perficient rolled […]

One and a half months into lockdown and most organizations are now through the initial scramble to assess, address, and run in the best way they are able. But some have gone beyond just getting to a run state and pushed innovation to address new and evolving customer experience expectations. But are all these “COVID-nnovations” […]

Yesterday I noticed this little gem in my LinkedIn feed, courtesy of author Mark Metry: There is, of course, a bit of wry humor behind it. But there’s also a great deal of truth – and a serious reality – particularly for manufacturers. According to a March 2020 survey by the National Association of Manufacturers […]

In uncertain times like these its essential that we consider the disruption that is happening and take a nimble approach to help Organizations including my own by driving analytics and insights across the various Lines of Business. How can we take all the Public data that is available from John Hopkins, CDC, WHO and various […]

Some business disruptions can be planned for— material shortages, natural disasters, compliance or fulfillment roadblocks. But what about the obstacles we don’t see coming? The impact of the COVID-19 pandemic has touched nearly every business in the world in some way or another, and in the face of such an unprecedented global crisis, many are […]

Manufacturing is a complex industry, and with growing competition, connecting with your customers is more important than ever before.  But it’s no small challenge to create a completely seamless experience – especially if you rely on dealers, distributors or other partners to be the biggest ambassadors of your brand.  Finding the Right Strategic Partner Forrester […]

Do we have a disaster preparedness plan for this? Can we stop our customers from hoarding product? What can we do today? Due to some unfortunate circumstances, the answers to these questions are now needed for B2B businesses, especially those who depend on eCommerce for their day-to-day activities. Though we hope this COVID-19 outbreak will pass […]

More customer expectations. More data. More connected devices.   It’s all increasing rapidly, driving the need for digital transformation. But while most manufacturers acknowledge the importance of this transformation, over the past few years only 5% of executives have been happy with their current digital strategies (Forbes).   Why Manufacturing Is Different  The standard definition of digital transformation […]

In the manufacturing industry, partner ecosystems create unique efficiencies for reaching and serving customers. But they can also create unique complexities – especially when it comes to customer data and digital experiences.   According to Forrester, 71% of buyers choose a dealer, distributor or other partners after a digital-only journey. That means it’s more important than […]

“In 2020, the number of B2B marketing leaders who say their companies organize to support customer journeys will jump from 18% to 48%.” (Forrester Predictions 2020) A decade ago, B2B marketing was in a state of flux. Content marketing was on the rise, but marketers were still trying to convince their bosses that it could […]