Interpersonal skills are a project manager’s (PM) ace in the hole. Whether you’re working on a large initiative or a simpler project with a shorter timeline, your ability to build real, honest relationships with your colleagues will yield much better project outcomes and lead to a happier and trusting team. Here are four key soft […]
Evolving Customer Expectations in the Era of Digital Disruption
The world, technology, and customer expectations (CX) are rapidly evolving in an era when even non-digital natives, such as Gen X, Boomers, and The Greatest Generation, are increasingly comfortable with a myriad of “futuristic technologies” like video calls and telemedicine solutions, smart devices at home and work, mixed reality experiences, and voice user interface (UI) to name just a few. […]
The Great Resignation and the Cost of Confusing EX and CX
Amid the disruption wrought by the Great Resignation (the informal name for the widespread trend of a significant number of workers leaving their jobs during COVID-19) and the chorus of companies yearning for “normalcy” to return, this change management professional would suggest “normal” was a trigger for the exodus, to begin with. In fact, forget […]
Preparing for HCIC 2021
It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]
Accessible Videos: Highlight Your Recorded/Live Captioning and Provide Downloadable Transcripts
In my post from August, we learned how to effectively include stop, pause, hide, or volume changing controls into your video content to ensure the content is accessible to all users. Now we’ll learn a little more about the value of including captions for both pre-recorded and live videos, as well as the option to […]
On the Horizon WCAG 2.2: A New Standard for Interacting with the Web
We’ve been looking at The Web Content Accessibility Guidelines (WCAG) 2.2 Guidelines for several weeks, and we’re now rounding out this series by taking a close look at 5 of 9 WCAG 2.2 A, AA, and AAA Success Criteria. If you haven’t been following this series, the W3C released a working draft of WCAG 2.2 […]
A New Standard for Interacting With the Web: Beyond the Keyboard and Screen Reader
Every person using the web has different abilities when it comes to reading and interacting with online content. Naturally, they have varied needs as well. In this article, we’ll carry forward the theme we started in part one and part two of this series – the importance of a keyboard or screen reader (robust forms of technology) that make information like forms, videos, images, content, […]
On Brand: The Business Value of Experience Design (Part 7 of 8)
This is the seventh in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the role that designers have in translating brand identities into digital products. Consider some of the most influential and signature elements of […]
The Roundabout Truth: Carousels and Accessibility
When you hear the word “carousel,” the first thing that might come to mind is sitting in the saddle of an ornamental horse, riding in a circle and waving to onlookers as you pass by. If you had the experience of watching a carousel, you know that carousels provide a repetition of visual information until the ride comes to an end. Similar to the carnival version, website carousels are also a […]
Kaizen Evolution of Your Healthcare Website
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]
Content Creation Tips for Healthcare Marketers
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]
Reach and Engage Healthcare Consumers
Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]