Experience Design

In my post from August, we learned how to effectively include stop, pause, hide, or volume changing controls into your video content to ensure the content is accessible to all users. Now we’ll learn a little more about the value of including captions for both pre-recorded and live videos, as well as the option to […]

We’ve been looking at The Web Content Accessibility Guidelines (WCAG) 2.2 Guidelines for several weeks, and we’re now rounding out this series by taking a close look at 5 of 9 WCAG 2.2 A, AA, and AAA Success Criteria. If you haven’t been following this series, the W3C released a working draft of WCAG 2.2 […]

Every person using the web has different abilities when it comes to reading and interacting with online content. Naturally, they have varied needs as well. In this article, we’ll carry forward the theme we started in part one and part two of this series – the importance of a keyboard or screen reader (robust forms of technology) that make information like forms, videos, images, content, […]

This is the seventh in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the role that designers have in translating brand identities into digital products. Consider some of the most influential and signature elements of […]

When you hear the word “carousel,” the first thing that might come to mind is sitting in the saddle of an ornamental horse, riding in a circle and waving to onlookers as you pass by. If you had the experience of watching a carousel, you know that carousels provide a repetition of visual information until the ride comes to an end. Similar to the carnival version, website carousels are also a […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

In my previous post, we discuss three reasons why incorporating accessible video into your marketing strategy is good for your business. Now I want to do a deeper diver into some of the main ways you can create an accessible video. Let’s start with including controls to stop, pause, hide, or change the volume of […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

In my first post, I shared perspectives and best practices on how to interact with the web using a keyboard or screen reader. To recap, both of these devices are useful and robust forms of technology that give web users the capability to interact with and navigate to content that would otherwise be inaccessible to them. Now we’ll talk about what’s next, and how the Web Content Accessibility Guidelines 2.2 (WCAG 2.2) will create a more inclusive user experience across […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]