Experience Design

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Help us Celebrate the 11th Annual Global Accessibility Awareness Day!

May 19, 2022 is the 11th anniversary of Global Accessibility Awareness Day (GAAD). GAAD is an event to get everyone talking, thinking, and learning about digital access and inclusion. The day started with a single blog post written by a web developer, Joe Devon. An accessibility professional in Toronto, Jennison Asuncion, stumbled across the blog […]

Consider users' diverse needs and goals

Designing for Diversity: Accessibility in the Product Development Lifecycle – Part 3 of 4

Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]

Department of Justice (DOJ) wants to ensure website access for persons with disabilities

Updated Guidance on Americans with Disability Act – Ensure Website Content is Accessible

Today 1 in 4 Americans hit virtual roadblocks accessing web content simply because their capabilities, adaptive strategies or their assistive technologies are not considered during the design of digital experiences such as websites. How many website users in the U.S. could potentially be affected? There are 307 million internet users and 276.8 million mobile internet users in […]

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Define Initial Requirements: Accessibility in the Product Development Lifecycle Part 2 of 4

Read Part 1 of this series here: Plan to be Accessible by Design: Accessibility in the Product Development Lifecycle. Forward-thinking product teams will plan for and implement inclusive user experiences at the start of the design process to achieve better outcomes. More commonly known as Shift Left, this method advocates ‘baking in’ inclusive user experience […]

Elements of Experience Design

The Elements of Experience Design (XD)

Experience Design (XD) is the discipline of creating solutions that clearly and concisely present information and functionality to individuals based on their roles, situations, and needs. When the diverse elements of experience design are put together in organized, structured, and creative ways, the results are meaningful and actionable and for users. The Goal of XD […]

Web-Designer-Planning-Product-Development-On-Whiteboard

Plan to be Accessible by Design: Accessibility in the Product Development Lifecycle Part 1 of 4

Accessible Product Development Starts with Shift Left Using a Shift Left method to improve product development outcomes isn’t new or novel. Shift Left has been adopted for decades to lower software development refactoring time and costs and streamline time to market by testing software earlier in the design process and not just before it ships. […]

Semantic Markup for Web Accessibility

Worldwide, over 285 million individuals live with some sort of visual impairment. This is according to the U.S. Health and Human Services Department. Introduction to Section 508 Compliance and Accessibility (hhs.gov) They require screen-readers to help them navigate the web. The problem is that not all websites are structured with appropriate semantic markup for accessibility. […]

Designing Accessible Digital Experiences Begins with Personas and User Stories

The disability market has hit an inflection point. More global organizations buying tech are committing to accessibility in 2022 due to pressure created by the increasing number of digital accessibility lawsuits, and the increasing number of firms creating diversity and inclusion programs (DE&I). This is creating competition for opportunities to attract the global disability market […]

Multi-Dimensionality: Player #1 of the Metaverse

Imagine your client explaining the following to you: “I need help designing my data product. I want an interface that is smart, sophisticated, and knows me. I want it to learn about my habits and offer me suggestions for things I don’t know I want or need. I need to be able to find information […]

Blend and Bend the Rules with Expressive Typography

We all want the World Wide Web (WWW) to be a more informative and engaging place, right? We want to see new design trends bringing life to the digital space every year. As designers, marketers, and creatives, we sometimes sit and wait to find out what trend we should be following for the next year, […]

Neo-Brutalism: The Trendy Middle Child of Web Design

Since the beginning of 2021, Y2k trends have taken over pop culture and fashion. In fashion, we saw butterfly hair clips, bucket hats, and low-rise jeans. In technology, cord headphones became cool again, and Samsung released a new-age flip phone. Design trends moved with pop culture. We started seeing grunge aesthetics, colorful gradients, holographic patterns, […]

Excited Disabled Woman With Broken Arm Using Accessible Website On Laptop

Why is Web Accessibility Important?

Whether you build websites or pay someone else to do it, web accessibility is a recommended best practice that is often overlooked. Did you know that according to the Colour Blind Awareness Organization, as many as 1 in 200 women and 1 in 12 men are color blind? Or, that according to the CDC, 1 […]

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