Experience Design

Salesforce for Financial Services

Empowering Your Financial Advisors With Salesforce

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

Website Design. Developing Programming And Coding Technologies.

Bridging the gap between data and human-centered design

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Volunteers Arranging Donations In A Community Charity Donation Center

4 Ways Insurers Can Help Communities Affected by Hurricane Ian

Hurricane Ian slammed into Florida’s gulf coast and Georgetown, South Carolina, on September 28, leaving countless businesses and homes — if not wholly destroyed — drowned with flood water and without power. The Insurance Information Institute, an industry-funded research group, estimates that Ian has caused at least $30 billion in damage. Now that the storm […]

Young Woman Walking On The Street

Part 1: What is Embedded Finance?

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. Embedded finance is the “embedding” of payment or banking software into […]

Designer team drawing website ux app development application for mobile phone.

The 4 UX Trends Shaping Digital Interfaces Today

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

Man with dark hair and mustache wearing a gingham shirt with a watch, large over the ear headphones and looking at a grey computer monitor.

The Future is Now

Let’s examine a few of the current technologies and digital trends shaping our world in the near future. This is the second blog in a series I’ve written about digital trends. I’ve previously discussed how different generations use technology. Wearables Wearables such as watches and fitness bands have become more useful with time and consistently […]

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How to Streamline and Scale Your Digital Asset Management

Experience Makers Live 2022 Whether you are embarking on your digital journey, are ready to elevate your craft at an enterprise level, or are further educating yourself on the future of digital experiences, the Adobe Experience Makers 2022 track has something for you. This year our own Zach Fischer, Perficient Senior Solution Architect, was invited […]

Designing accessible multilingual user experiences

Designing for Accessibility in Every Language

Creating inclusive and multilingual websites is complex but not without its benefits, especially to multilingual web users with disabilities. In Megan Jensen’s ‘kick off post’ on cultural inclusion she notes that “Undertaking a global multilingual website can be an intimidating and overwhelming project but it doesn’t have to be.” We’ve outlined specific ways to deliver […]

Large Clinical Lab 1

A Brand Experience Success Story: Building a New Digital Experience

Consumers want and need a reliable digital experience from their healthcare providers. Siloed content and disparate websites can create confusion for patients at a time when clarity and peace of mind are needed most; this disconnect stands to erode confidence in a healthcare brand. Our clinical laboratory client needed to consolidate multiple sites that were […]

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Adobe Highlights How Adobe Document Cloud Helps Transform Financial Institutions 

Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]

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3 Ways Financial Institutions Can Step Up for Underserved Communities

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. The financial services industry must consider its customer experience game while also grappling with a sense of distrust from many communities […]

The Secret Of Getting Ahead Is Getting Started

Digital Accessibility – Using a Screen Reader

I have heard many people say, “I’ll just download a screen reader and test that bug”. Using a screen reader takes time and practice to use in a similar way that a user with a disability would use the tool. It’s important to know the keyboard shortcuts as well as understanding how to use them […]

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