Digital Marketing

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore.  In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]

Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]

For the last couple of years, Sitecore XM Cloud has been looming over the horizon with the promise of faster deployments, better security, interoperability, scalability… but until Sitecore Symposium earlier this month, there was little to no information about what it actually offered marketers and strategists. Whether this was the result of poor messaging or […]

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Women in Digital October 2022 On October 12th, we hosted our semiannual Women in Digital Panel. This year returning moderator Morgan Pressel, LPGA Tour Professional Golfer and NBC/Golf Channel Analyst, facilitated convivial conversation among female leaders including: Anne Fiorito, Director, Global Partner Marketing, Adobe Blair McCracken, Digital Marketing Operations Leader, CVS/Caremark Kristen Elliott, Digital Product […]

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

The life cycle of an AEM implementation involves code development and deployment, content authoring, server maintenance, AEM Service Pack upgrades, and rare disaster recovery. DevOps operation involves meticulous planning and execution. One of the planning and execution steps is communicating to stakeholders and AEM users, especially authors, about maintenance activity. This will help prevent the authors […]

Getting certified is always a great feeling for an individual and is a way to prove your competency and proficiency in a particular technology. Microsoft provides the pool of trending technologies in demand and is vastly used in many industries. Getting certified in specific technology is a really valuable addition to your profile. Getting Certified […]

In this episode, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. We’d love to get your feedback on a “white noise” […]

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]