Digital Marketing

This article is the second post in the series on creating a submit action to save contacts into the list manager in Sitecore. In the previous post, we saw a basic implementation without the ability to map form fields with the custom-created submit action. It only offered the option of configuring the Contact List via […]

Welcome back to our ongoing series on assistive technologies! In our previous post, we began our exploration of these incredible innovations and their impact on the lives of individuals with disabilities. In this second part, we will continue our journey, shedding light on additional types of assistive technologies that have revolutionized accessibility and independence. From […]

I think (and hope) the impact will be nothing short of complete and utter destruction of what we know and experience today.

Inflation isn’t just affecting the cost of consumer goods. Since April of 2022, cost per clicks (CPCs) have been dramatically rising. According to Statistista, the average cost-per-click worldwide has risen 17 percent, from $0.52 in 2021 to $0.62 in 2022. A variety of marketplace and platform factors are contributing to CPC Inflation. These factors range […]

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]

  In today’s digital age, technology has transformed the way we live, work, and interact with the world. However, not everyone benefits equally from these advancements. Many individuals with disabilities face barriers to accessing and utilizing digital platforms and technologies. This is where assistive technology and digital accessibility come into play, bridging the gap and […]

Technology has become an integral part of our daily lives in today’s rapidly advancing world. From smartphones to smart homes, technology has transformed how we communicate, work, and navigate the world. But there is one aspect of technology that often goes unnoticed, yet holds immense potential for transforming lives – assistive technology. In this blog […]

In an increasingly interconnected world, digital accessibility has emerged as a vital component of creating inclusive experiences for individuals with disabilities. Global Accessibility Awareness Day (GAAD) serves as an annual reminder of the importance of accessibility and aims to promote awareness and understanding among developers, designers, and decision-makers. In this blog post, we’ll explore the […]

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products.   In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. […]

Two weeks ago, in preparation for Adobe’s NextGen eCommerce event in Dallas TX, Adobe asked us if we would demo their Next Generation Composability product (NGC). The product was officially announced at Adobe Summit 2023 in March, and at the time all we had was a tutorial. So, I relayed the request from Adobe to […]

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Suppose you’re currently using Universal Analytics to track your […]

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]