Digital Marketing

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The UX trends shaping digital interfaces today

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

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The Future is Now

Let’s examine a few of the current technologies and digital trends shaping our world in the near future. This is the second blog in a series I’ve written about digital trends. I’ve previously discussed how different generations use technology. Wearables Wearables such as watches and fitness bands have become more useful with time and consistently […]

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GIFs in Power BI Using Tooltip

In this blog, we will show a GIF as a report page tooltip when hovering over a visual. This cool technique allows you to display instructional GIFs or videos for our end users. Steps for Creating GIFs: App to record gifs Adding gifs to Power BI Adding Tooltip Integrating with button App to Record GIFs: […]

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How to Streamline and Scale Your Digital Asset Management

Experience Makers Live 2022 Whether you are embarking on your digital journey, are ready to elevate your craft at an enterprise level, or are further educating yourself on the future of digital experiences, the Adobe Experience Makers 2022 track has something for you. This year our own Zach Fischer, Perficient Senior Solution Architect, was invited […]

Sitecore Website Performance Guide Blog Series

Today consumers expect all their products and data to be delivered as quickly as possible. Instagram, Facebook and all other social media platforms know that they only have a few seconds to capture the user’s attention before they scroll on to the next post. Websites are all competing to keep the users engaged and even […]

Why Digital Marketing Strongly Influences Your Content & Commerce Approach

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

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How to Setup an Effective LinkedIn Profile

How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]

Focus And Dedication Got Her Far

The 3 Methods to Personalization in Healthcare

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

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Sitecore Personalize: The Roadmap for Success

Building a Foundation: Knowing Your Customers & Business Goals   Knowing Your Customers The foundation for building a great customer experience across all your channels is the ability to walk in your customers’ shoes. Understand their demands and challenges. A few questions you may ask: What are the key stages of your customer journey? What […]

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How To Maintain Quality Application Support Services

High-quality application support is an ongoing process that requires more than identifying and resolving issues. This blog will go over how to establish and maintain a good application support system from the start. What is high-quality application support, and how can you ensure it? Quality standards are documents that include rules, specifications, guidelines, or characteristics […]

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Ready, Get Set, Go! on AEM…

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]

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Introduction to Google Analytics – A Guide for Beginners

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]

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