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Digital Marketing

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Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know

Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]

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6 Reasons You Need to Conduct a Content Audit

What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]

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Healthcare Decision-Making: Content Types for Each Stage of the Process

In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]

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Brand Archetypes in Healthcare: Finding Your Organization’s Personality

When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]

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Celebrating Mother’s Day with Perficient’s Women in Tech: A Working Moms Career Panel

At Perficient, our commitment to fostering an inclusive and supportive environment for all employees is exemplified through our active Employee Resource Groups (ERGs). The Women in Tech ERG, is dedicated to empowering and uplifting women within our tech community. This Mother’s Day, we celebrated in a unique and meaningful way by hosting a “Working Moms […]

Einstein Personalization and Salesforce Connections 2024: AI Integration at the Forefront

Attending Salesforce Connections 2024 at McCormick Place in Chicago was an energizing experience, highlighting the forefront of AI integration in business operations. The event gathered industry leaders to explore the latest advancements in artificial intelligence, data integration, and commerce, with a clear focus on how these technologies are reshaping the business landscape. One of the […]

Enabling Dynamic Media Feature AEM Custom Components

Enabling Dynamic Media Feature For AEM Custom Components

Dynamic Media is one of the versatile tools provided by Adobe. Previously, it was known as Scene7. It has strong Asset editing and authoring tools capabilities. It is based on a Cache delivery network, which loads the contents to improve page load time and renders the right image renditions correctly resized and optimized. Dynamic Media allows […]

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Transforming Marketing Campaigns with Einstein Copilot

At Salesforce Connections this week, we heard a lot about how leveraging advanced AI technologies can give businesses a significant edge in their marketing efforts. Einstein Copilot, an AI-powered tool from Salesforce, offers invaluable support for marketing by enhancing customer interactions, personalizing recommendations, and optimizing campaign performance. Let’s review how our fictional company, GreenScape Tools, […]

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Transform Your Business: 5 Steps to Creating an AI Enterprise with Salesforce

In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises.   This transformation was a key theme at […]

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Navigating Trust and Data in Healthcare Marketing

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]

The Significance of Universal Design for Learning in Education

In the mosaic of education, diversity is the common thread that weaves through every classroom. Students come with unique backgrounds, abilities, and learning styles. Recognizing and embracing this diversity is essential for creating inclusive learning environments where all students can thrive. Universal Design for Learning (UDL) offers a transformative approach to education by providing a […]

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Salesforce Data Cloud – What Does noETL / noELT Mean for Me?

In the realm of data management and analytics, the terms ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) have been commonplace for decades. They describe the processes involved in moving data from one system to another, transforming it as needed along the way. However, with the advent of technologies like Salesforce Data Cloud, a […]

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