Digital Marketing

Signal 2021 keynote

Signal 2021 Day 1: Twilio Engage, Intelligence for Voice, Flex One and more

As expected, there was no shortage of announcements on the first day of Signal, mostly during the keynote. We’ll be able to dig deeper into the details on some of these in breakout sessions, but there is certainly some interesting stuff to talk about. Twilio Engage represents the first over-arching consolidation of services into a […]

A woman searches for content on a mobile website.

How Taxonomy Connects Healthcare Consumers With Content

We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]

change management

3 Ways to Guarantee Success in Your Website Personalization

Personalization has been around for a long time and has been one of the hottest buzzwords for the last few years. Why? Because, at the most basic level, it makes sense. Delivering the right experience, with the right content, for the right person, at the right time, when they are most engaged leads to higher […]

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Women's Hand Typing On Mobile Smartphone, Live Chat Chatting On Application Communication Digital Web And Social Network Concept.

What You Should Know About the New Marketo Dynamic Chat

If you are familiar with chatbot tools like Drift and Intercom, then it won’t be a shock to get up to speed on this new feature that Marketo will soon roll out (probably later in the quarter). Should you get excited? I would say yes because it offers another opportunity to engage with your website […]

Customer Data Platforms and Marketing

Marketing, Not Sales, Should Own Your Customer Data Platform Strategy

My Grandfather was incredible at sales. His energy, insight, and personality paired with his fanatical obsession to build and maintain strong relationships ensured his clients success.  As a result, he was consistently a top seller and took home numerous sales awards throughout his career. But, like many sales professionals, patience was not a virtue. Business […]

Smiling Woman In Headphones Greeting Talking On Video Call

Beyond Email: 4 Trends Impacting Event Marketing in 2022

Marketers are no strangers to change. Part of the role means adapting to consumers’ preferences, which are constantly evolving. Furthermore, marketers have gone through a lot of abrupt upheaval in marketing activities this past year, including the cancellation of in-person events. As returning to all in-person events remain up in the air, there are emerging […]

Perficient Interviewed for Forrester Report: Rethink Brand and Performance Marketing

Perficient Interviewed for Forrester Report: Rethink Brand And Performance Media

Today’s customer is unwilling to endure poor, disjointed experiences. As many as one-third of consumers will walk away from a brand after only one bad experience (PwC). To retain current customers and continue acquiring new ones, companies need to prioritize the customer’s needs and expectations. This reframing must extend across the organization, but one critical […]

Googles-Core-Web-Vitals-are-about-more-than-page-speed

Google’s Core Web Vitals Update and What You Should Be Doing Now

Google rolled out its updated Page Experience signal in mid-June. While this Page Experience Update includes several components (secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals), the core components of this update are easily misunderstood. Here are four things you should know about Google’s Page Experience Update and what you can do to […]

Young Woman Working From Home

Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

Businessman Using Tablet At Night Time

Content Creation Tips for Healthcare Marketers

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

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