Digital Marketing

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Search Engines – for Academics!

GOOGLE! Yes, sure you heard about it! But do you know the other search engines that can help us academically. There are a large number of excellent search engines in the world that specialize in science, books & other useful- smart information. List you might be hearing for the first time: Refseek: It’s an Academic search […]

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Using Smart Lists in Adobe Marketo Add Choices (to Standardize Data)

If you’re familiar with the Marketo Add Choices feature, you know that you can make some incredible efficiencies in your program architecture with it. In short, this feature allows you to further filter records beyond the original smart list – inside the Flow Steps – as specific actions require. Without this feature, many use cases […]

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Personalization Capabilities of Sitecore XM Cloud

As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]

Marketing Automation Blog

Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy

Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights  The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”.   Research carried out by Gartner finds […]

Shutterstock 294537464 Conversion Optimization

Conversion Rate Optimization (CRO) is the G.O.A.T.

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]

2022 W Journey Science the next frontier in data-driven customer experience

[Webinar] Journey Science: The Next Frontier in Data-Driven Customer Experiences

Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]

Salesforce for Financial Services

Empowering Your Financial Advisors With Salesforce

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

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Sitecore Website Performance Guide – Part 1

Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore.  In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]

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Useful SEO Basics for Web Developers – What Should You Know?

Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]

Xm Cloud Personalize

5 BIG Marketing Capabilities on Sitecore XM Cloud Your Team is going to Care About.

For the last couple of years, Sitecore XM Cloud has been looming over the horizon with the promise of faster deployments, better security, interoperability, scalability… but until Sitecore Symposium earlier this month, there was little to no information about what it actually offered marketers and strategists. Whether this was the result of poor messaging or […]

Website Design. Developing Programming And Coding Technologies.

Bridging the gap between data and human-centered design

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Women in Digital October 2022

Take a Chance! Career Growth Takeaways from our Women in Digital Panel

Women in Digital October 2022 On October 12th, we hosted our semiannual Women in Digital Panel. This year returning moderator Morgan Pressel, LPGA Tour Professional Golfer and NBC/Golf Channel Analyst, facilitated convivial conversation among female leaders including: Anne Fiorito, Director, Global Partner Marketing, Adobe Blair McCracken, Digital Marketing Operations Leader, CVS/Caremark Kristen Elliott, Digital Product […]

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