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Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

Clear Signage in Public Spaces: Designing for Universal Accessibility

In the realm of universal design and accessibility, clear signage in public spaces plays a pivotal role in ensuring that everyone can navigate and access facilities effortlessly. Whether it’s a bustling transportation hub, a public building, or a recreational space, implementing simple and intuitive design principles for signage benefits everyone, regardless of their abilities. Let’s […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

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Spotlighting Dynamic Women Leaders Driving Change: Susan Welton

As we celebrate International Women’s Day, it’s fitting to shine a spotlight on women who exemplify resilience, leadership, and empowerment in their professional journeys. Susan Welton, a seasoned marketing manager at Perficient, embodies these qualities and more, leaving an indelible mark on the technology and marketing landscape, and stands as a shining example of Women […]

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Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

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Digital Marketing Hot Topics, Trends & Strategic Insights in 2024

As the new year has begun, the Digital Marketing team at Perficient has identified a number of areas where they expect a continued focus throughout 2024 within their areas of expertise. Here is a collection of those hot topics, trends and strategic insights that we’re bringing to our clients and partners to ready them for […]

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Multi-Modal Interfaces: A Gateway to Inclusive Universal Design

In the pursuit of inclusivity, the realm of universal design constantly evolves, seeking innovative solutions to accommodate diverse needs. One such frontier is the integration of multi-modal interfaces—a revolutionary approach that recognizes and caters to various modes of interaction. This blog post explores the transformative potential of multi-modal interfaces in achieving a more universally designed […]

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Taxonomy: The Lifeblood of Site Search

I have found myself talking about taxonomy a lot recently. Taxonomy is a big job in a website project, but it’s something stakeholders may not consider early enough in an implementation project. I refer to taxonomy as a big job not only because it can be a lot of work, but also because it is […]

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Understanding the Shadow DOM in Web Components

Managing the structure and styling of components in web development may frequently become complex, particularly when working on large-scale projects with several developers or integrating third-party components. Because CSS is global, there is a chance for CSS conflicts and accidental styling changes, a common issue for developers. Here’s where the Shadow DOM comes in as […]

Healthcare Writing Training: 5 Ways Your Content Team Can Benefit

It can seem like training is never-ending in the corporate setting — particularly in the healthcare industry. You’ve got compliance training, processes training, training from corporate leadership, onboarding training for new team members and more. But there’s one more type of training your healthcare content strategists and marketers need that you’re (probably) not doing: healthcare […]

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How Breaking Down Barriers with Equitable Use in Universal Design

In the pursuit of creating a world that values diversity and inclusivity, the concept of Equitable Use in Universal Design emerges as a powerful tool for breaking down barriers. Beyond its immediate impact on individuals with disabilities, Equitable Use has the transformative potential to reshape environments, products, and services to be more accessible and inclusive […]

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Tolerance for Error: Safe Solutions – Universal Design Principle Series – 5

Welcome back to our Universal Design Principle Series! In this edition, we explore the principle of “Tolerance for Error,” a critical element in creating designs that minimize hazards and adverse consequences of accidental or unintended actions. Join us as we uncover the significance of building fail-safe solutions that accommodate users and enhance overall accessibility. Understanding […]

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