Recently, Perficient and Adobe hosted a Women in Digital event at the prestigious Kenwood Country Club in Cincinnati, Ohio during the Kroger Queen City Championship presented by P&G. It was a great day that included brunch and a fireside chat as well as a golf clinic with LPGA player and golf commentator Morgan Pressel. The […]
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Deciding on a Marketing Automation Platform is Like Buying a Car
Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]
Promote Cross-Sell and Upsell Using Order Confirmation Data and Adobe Target Delivery APIs
Server-Side Order Confirmation Mbox: Unlocking Adobe Target Delivery APIs In today’s marketplace, it’s important to not only stay ahead of competition, but also consumers. Being able to accurately anticipate the needs of your customers and offer relevant product recommendations provides personalized engagement and maximizes cross-sell and upsell conversions. If you’re using Adobe Target, you […]
What Do You Get When You Combine AEM with Raspberry Pi?
What if you could host a development AEM instance on a single-board, low-cost, high-performance computer that consumes very little power with hardware that you pay for once? That’s the question I set out to answer with my minimalist AEM experiment. Leading a team of AEM developers who support an on-prem implementation, I’m tasked with trying […]
How Creative Content Automation in AEMaaCS is Speeding Up Content Delivery – Part 3
Welcome to the continuation of our multi-part series on using Content Automation in AEM as a Cloud Service to accelerate your creative operations. To gain a more comprehensive understanding, make sure to check out Part 1 of this series which gives an overview of the feature by Adobe, along with helpful use cases and Part […]
Integration of DynamoDB with AEM
DynamoDB, offered by Amazon Web Services, is a NoSQL database that provides both key-value and document data models. It supports tables of any size with horizontal scaling (Expanding your infrastructure by incorporating extra nodes or machines to accommodate increased demands.). It empowers developers to create serverless applications that have the flexibility to begin on a […]
A World Without Advertising Cookies- Disruption to Personalization Part 2
Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry. As we stand at the cusp of this change, it is important to embrace […]
HTL Template Testing Beyond AEM
Content Management Systems and Templating In the past, I have worked with various Content Management Systems, including Drupal, which utilized the Twig templating engine to generate the HTML for web pages. Twig shares many features with HTL, the templating language used in Adobe Experience Manager (AEM). While working with Twig templates in conjunction with the […]
Utilizing the AEM Style System for Enhanced Component Styling
The AEM Style System allows the template creator to define style classes in the component’s content policy as well as page policy so that the content author can select them while modifying the component on the page. These styles can be visual variations of components, making them more versatile. Use Case: The Style System offers […]
Women in Digital Takes London
I had the pleasure of moderating our first International Women in Digital panel discussion on the Sunborn Yachtel in London on June 9th during Adobe’s EMEA Summit. We started the WID series at Adobe Summit in Las Vegas in 2017. The very first event was attended by less than 20 ladies who gathered around a […]
Sunbelt Rentals: Winner at the 2023 Adobe Experience Maker Awards
The Engager A huge congratulations to our client Sunbelt Rentals for winning an Adobe Experience Maker Award in the Engager category! At the prestigious 2023 Adobe Experience Maker Awards’ gala held on June 21 at Rockefeller Center’s iconic Rainbow Room in New York City, Sunbelt Rentals emerged as the winner for The Engager category. This […]
How Creative Content Automation in AEMaaCS is Speeding Up Content Delivery – Part 2
Welcome to the second part of our multi-part series on using Content Automation in AEM as a Cloud Service to enhance your Creative operations. If you missed the first blog of this series, which provides an overview of this feature by Adobe and explores relevant use cases, we recommend checking it out. In this article, […]