Adobe

Purposeful duplicates can be very difficult to work with and is not recommended for any Marketo instance. However, there are some reasons that one may choose to use a purposeful duplicate strategy. Maybe there is a need to separate by type of form submissions or to designate what kind of product that the person is […]

There’s a perception (among some) in the marketing community that campaigns and tactics should be strategized and executed differently whether your organization focuses on B2B or B2C audiences. Contrary to this belief, results published in a recent Forrester study indicate that B2B-focused organizations need to let go of this idea. Buying journey interactions have soared […]

These days more and more people are turning toward mobile phones for their internet consumption. In fact, as of the last quarter of 2021, about 54% of all global web traffic comes from mobile devices and it is only going to go up from there. Because of this upward trend in mobile internet usage more […]

On International Women’s Day, Perficient and Adobe celebrated by co-hosting our annual Women in Digital panel with a group of accomplished digital leaders (who happen to be women) where we discussed topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments. Read the recap. At […]

A new year is often a great time to examine your program structures from the previous year and look for ways to gain efficiencies and consistency in your build structure and production processes. Any time you can gain efficiencies within your processes and eliminate the possibility for errors simultaneously, you should. Tokens are an excellent […]

On International Women’s Day, we recently recognized and celebrated women around the world. In honor of this day, Perficient and Adobe collaborated to host the sixth annual Women in Digital panel. While this event typically coincides with Adobe Summit, we were delighted to host 170 people during the live virtual event. (If you weren’t able […]

Better Lead Scoring = Better Conversations Show me a sales team that has the spare time to decipher ambiguous MQLs worthy of attention, and I’ll show you a double rainbow. Can it happen? Yes. Does it happen often? Hardly. Insert: Adobe Marketo Engage lead scoring that goes beyond a basic configuration. When it comes to […]

Adobe Summit is just around the corner, and I’m excited. As someone who has used Marketo for nearly a decade, you may wonder why I still get excited for Adobe Summit every year. To put it simply, those golden nuggets. There are so many different aspects to Marketo Engage, how to set up campaigns, evolving […]

Consumers have more access to goods and services than ever with unlimited merchant options. These options have accelerated the shift in eCommerce as well as evolved the needs, preferences, and expectations of today’s digital-first consumer. Brands must pivot and stay on top of these behavioral changes to maintain a competitive advantage. To better understand the […]

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

If you’ve heard great things about Adobe Summit but not experienced it, this is your chance to see what it’s all about. Summit is virtual again this year – and free – for everyone to attend! This three-day global virtual event begins March 15. With a well-crafted agenda of more than 200 sessions, training workshops, […]

Integrating LinkedIn and Marketo can help seamlessly capture leads from LinkedIn and sync them automatically to Marketo to trigger marketing automations, add to a nurture campaign, or alert a sales rep. Utilizing the integration between LinkedIn and Marketo can help you reach the professional audience you’re looking for. There are two different native Marketo LaunchPoint […]