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Travel Reimagined by the Gen AI Revolution

Imagine a world where planning your dream vacation feels less like a chore and more like a conversation with a travel genie who knows exactly what you crave. This isn’t science fiction, but a reality being powered by generative AI. This transformative technology is rapidly reshaping the travel and tourism landscape, offering a wealth of opportunities for airlines, hotels, cruise […]

Enabling Dynamic Media Feature AEM Custom Components

Enabling Dynamic Media Feature For AEM Custom Components

Dynamic Media is one of the versatile tools provided by Adobe. Previously, it was known as Scene7. It has strong Asset editing and authoring tools capabilities. It is based on a Cache delivery network, which loads the contents to improve page load time and renders the right image renditions correctly resized and optimized. Dynamic Media allows […]

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Leveraging Data Cloud for Medical Devices

From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

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Taxonomy: The Lifeblood of Site Search

I have found myself talking about taxonomy a lot recently. Taxonomy is a big job in a website project, but it’s something stakeholders may not consider early enough in an implementation project. I refer to taxonomy as a big job not only because it can be a lot of work, but also because it is […]

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ESG Reporting Revamp: A Success Story

In the dynamic realm of investment management, maintaining a competitive edge is paramount. Our client, a dynamic, independent investment management and strategic advisory firm, recognized the rising significance of Environmental, Social, and Governance (ESG) metrics in shaping investment decisions and reporting. ESG became a cornerstone in our client’s investor relations strategy. The firm needed to […]

Yes To Success!

New Year’s Resolution: Say Goodbye to WordPress

WordPress, which began as a blogging platform, is now one of the most popular content management systems on the web. Its popularity is largely due to its being free and familiar for most digital marketers and IT professionals. However, as a DXP (Digital Experience Platform) consultant, I believe that WordPress is not the best choice […]

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Using Sitecore Personalize Decisioning to drive Queries in Sitecore Search

In my latest CMSWire article, “Composing Effective Personalization with Search,” I described the advantages of combining personalization engines with composable search solutions to create effective personalized experiences that take less effort to create and maintain than crafting custom messaging for every segment. This article was heavily inspired by my work with integrating Sitecore Personalize with […]

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Brian Bell Navigates the Evolving Insurance Space to Provide Maximum Client Value Across Industries

With nearly three decades of experience directing commercial lending, corporate finance, and insurance for leading brands, Perficient’s Insurance Principal, Brian Bell, stands at the forefront of our financial services practice. In the increasingly competitive insurance landscape, organizations must strategically leverage digital transformation, and Brian excels at navigating this evolution to deliver maximum client value across […]

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Composing Personalized Experiences with Sitecore Search and Personalize

The benefits of composable are multiplied when you use products together. A while back, I showed you how you can leverage content in Content Hub One to drive experiences in Sitecore Personalize. This was a great example of that kind of value as it’s much easier to manage content variants in Content Hub One centrally […]

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AEM Customization: How to Add a Custom Action Button to the AEM Assets Action Bar Menu

Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]

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ITC 2023 in Vegas – Are You Ready, Insurers? (We Are!)

The world’s largest gathering of insurance innovation, InsureTech Connect (ITC), is right around the corner. And our team of industry experts is excited to connect, collaborate, and address the most pressing business needs of national and regional carriers. Following last year’s conference, Perficient Insurance Principal Brian Bell shared three key takeaways from the 2022 event: […]

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