Faster Decisions Start With AI-Driven Clinical Review
Clinical trials generate more data than ever before. From EDC systems, laboratory data, clinical trial management systems (CTMS), and safety data to operational and real-world…
Real Work. Real Thinking.
Our experts share what's happening inside real implementations, real teams, and real results. Explore our people, our technical breakthroughs, and the news shaping our journey.
Why Sentiment Score Matters in AEO and GEO (And Why It’s About More Than Just Visibility)
When most marketers first start thinking about AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), they naturally focus on visibility. How often is our…
AEO/GEO 101: A Beginner’s Guide for Marketers in the Age of AI Search (With 5 Easy Things You Can Do Right Now)
For years, marketers focused primarily on SEO- optimizing content to rank higher in Google search results. But search behavior is changing rapidly. More and more…
A Marketer’s Guide to AI Visibility: How ChatGPT, Perplexity, Google AI, Claude, Copilot, Gemini, Grok, and Meta AI Decide What Brands to Mention
For years, digital marketers focused on one primary goal: getting their content to rank on Google’s first page. Today, that’s no longer enough. As your…
Battle of the Brands: Ten Ways You Can Outperform Your Competitors in the War for AEO/GEO Dominance
For years, marketers competed for rankings. The objective was simple: rank higher than your competitors on Google. Today, the competition has changed. As users increasingly…
AI Cares About Your Reputation: Why The Work You Do OFF Your Website Matters More Than Ever
Most discussions about AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) focus on your website. Marketers obsess over content optimization, schema markup, prompt-friendly copy,…
Getting Started with Scrunch: A Practical AEO/GEO Checklist and 30-Day Jump Start
This is a practical way to jump-start your AEO/GEO program using Scrunch. It includes Website and Technical Foundation; Content Optimization; E-E-A-T; Geo-Specific Brand Visibility; Internal…
An Implementation Plan for Evaluating AI Agents on Databricks
Evaluating AI agents requires systematically checking whether the agent is accurate, helpful, safe, relevant, and efficient enough for real business use, before and after it…
Perficient Cited in Forrester Report on AI and Healthcare Workforce Reinvention
As AI reshapes healthcare work, organizations must connect technology investments with redesigned roles, trusted governance, and stronger operating models. According to Forrester, “healthcare providers and…
How a Maintenance Knowledge Graph Accelerates Asset Failure Diagnosis
When critical equipment begins to fail, maintenance teams need to understand what’s happening, why it’s happening, and what should be done about it. The trouble…