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Experience Management

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Composable Martech: Orchestration & Federation

Part 3 in our “unpack the stack” series on composable martech is all about the data – specifically, access to the data – the middle layer of the stack. The next set of capabilities we’re exploring is Orchestration and Federation. These two capabilities go well together because they are very similar and have some overlap, […]

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Composable Martech: Experience Builders

Welcome back for Part 2 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This time we’re talking about Experience Builders, which go hand-in-hand with Part 1’s topic, Front End as a Service. Experience Builders have been around for a long time. In fact, the […]

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Composable Martech: What is Front End as a Service (FEaaS)?

Welcome to Part 1 in a series on composable martech, where we unpack the stack into the emerging capabilities that make modern architectures. This round is focused on Front End as a Service. Front End as a Service (FEaaS) is a fairly new term for a concept that isn’t necessarily new – however it is […]

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Composable Martech: Unpack the Stack

It’s clear in 2024 that the martech spaces continues to adopt a composable mindset towards technology architectures. Traditional martech players are offering more flexible product offerings by decoupling architectures, breaking up large suites into independent composable products. Newer cloud-native pureplay and point solutions are offering extension points and turn-key integrations with other composable tools to […]

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Overview and Basic Concepts of Adobe Experience Manager (AEM) Components

Adobe Experience Manager (AEM) is a sophisticated and versatile content management tool. Components are the elements that help structure the page, for example, the header, body, and footer, through authoring. AEM’s core components, have always allowed authors to create pages that are both efficient and simple to use, whereas developers can create components that are […]

How To Integrate OpenAI Assistances API with AEMaaCS

Adobe AEMaaCS Integration with OpenAI Assistants API Demo

About the OpenAI Assistants API The OpenAI Assistants API allows you to build AI assistants within your own applications. An Assistant has instructions and can leverage models, tools, and knowledge to respond to user queries. The Assistants API is designed to help developers build powerful AI assistants capable of performing a variety of tasks. Different from […]

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Differentiating Between Dialog and Design Dialog in AEM

AEM components dialog is the most important part of AEM. We cannot reuse components without the AEM components dialog. What is a Design Dialog? A design dialog is a special kind of dialog that is available only in page design mode in AEM. It allows authors to customize the design of a component by adjusting […]

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Workflow Model in AEM

Workflow Model A Workflow Model represents a definition (model) of a workflow. It is made of Workflow Nodes and Workflow Transitions. Workflow models in Adobe Experience Manager (AEM) are used to define the series of steps executed when a user starts a workflow, and it is used for the automatic processing of content as well as facilitating governance and processes […]

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Web Analytics: Navigating the Basics and Key Metrics

In the current digital era, every business is bound to have a website to scale its business. Hence it becomes very important and crucial for a business owner to understand how users interact with a website. Why is it important to understand how the user engages with a website? Business owners need to understand user […]

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Learn more about Microsoft Viva Engage

Viva Connection is nowadays everywhere or we can say every organization is using it. Viva Connections is an organization’s personalized gateway, providing employees with a centralized hub to access company news, policies, and resources. This feature transforms Microsoft Teams into an engaging and dynamic intranet-like experience, where employees can stay informed and connected. Microsoft Viva […]

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AEM Customization: How to Add a Custom Action Button to the AEM Assets Action Bar Menu

Recently, a client approached us with a requirement to update content fragment elements data, Assets metadata, and Folder metadata via an Azure-based API. Our initial solution was to implement a JMX script, which could be started by an admin user group with valid parameters. However, this was a rather limiting solution, as normal AEM authors […]

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Utilizing Generative AI to Enhance Order Experience

Businesses are going through a significant transformation with the emergence and focus on artificial intelligence (AI). Businesses are evolving with the adoption of AI disciplines like machine learning (ML), natural language processing (NLP), robotics, and many others. AI technologies are already on a path to magnify gains in productivity, efficiency, and adaptability. Forbes Advisor lists […]

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