Social Media

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9 Pitfalls Marketo Docs Didn’t Prepare You For: Integrating with Facebook Lead Ads via LaunchPoint

Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]

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Preparing for HCIC 2021

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

Share Content by Implementing the AddThis Social Media Tool to the Znode B2B Ecommerce Platform

In today’s global marketplace, social media is a powerful product-marketing tool. It can direct consumers to a new product or attractive deal, engage them, and build a sense of community. Relatively, social media and online shopping play a significant role in our lives. A comprehensive social media presence also includes direct sales through certain networks, […]

5 Important Benefits of Enabling a Social Commerce Channel

Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]

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Perficient Named Atlanta Top 150 Workplace of 2021

For the second year in a row, Perficient has won the prestigious Atlanta Journal-Constitution Atlanta Top Workplace award! In November, Atlanta employees received a survey regarding different aspects of the office, including work environment, opportunity for career growth, and insight into leadership’s decision-making. Our employee’s feedback was so positive that Perficient was selected out of […]

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Working in a global digital consultancy, our colleagues thrive on our challenging, fast-paced projects. And over the past twelve weeks, the students in Perficient’s Bright Paths program surely know a thing or two about fast-paced project execution! Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; […]

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Successful Project Management Communication during the Pandemic

The Covid Pandemic of 2020 and 2021 have been disruptive and challenging in all aspects of our lives, personal and professional. However, life, and work, go on. Although it may not be business as usual, in many cases we are all expected to continue as if it is, well, business as usual! There are three […]

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Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

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Six Ways to Protect Yourself and Your Family on Data Privacy Day

This article was co-written by Iman Watson, senior solutions architect, and Kailey Hughes, lead development representative. As we mostly are working remotely these days, securing your space when you’re not in the safeguards of the office walls are critical. Perficient places a high value on data security and has several processes and tools in place […]

Asset Maintenance Philosophies to Conquer Everyday Life, a How-to

Maintenance. A word that does not inspire many people. It implies either an undesirable task or an unwanted cost. But, is maintenance really a bad thing? In this post, we’ll discuss some Asset Maintenance Management philosophies and how they can positively impact your everyday life.

Showcasing the Perficient Culture One Trivia Question at a Time

Question: What is one of the best things about working at Perficient? Correct Answer: Our incredible culture and the people who live it! Company culture is all about the people who create it and live it every day. Examples of Perficient’s collaborative and engaging culture can be found across all offices, and our Chicago office […]

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