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A Day of Connection with Our Vice President

A lovely turn of events occurred recently when our office hosted Prakash Chembai, the esteemed vice president of our company. We honoured his promotion and held a lively town hall that day, which made it an exciting and unforgettable event for all those engaged. The Townhall: The day kicked off with a spirited town hall, providing […]

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Exploring Team Dynamics: A Day at Wonderla Amusement Park

Our organization recently went to Wonderla Amusement Park for a unique team-building experience and a fantastic roller coaster experience. There, we learned about togetherness and surprising lessons in teamwork. This blog summarizes our incredible day and the insightful lessons from this out-of-the-ordinary organizational excursion.    There was a buzz of excitement and expectation in the […]

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Balancing Work & Play: Team Outing at Club Cabana

Balancing work and play is crucial for maintaining a healthy work environment in the fast-paced world of deadlines and meetings. Our office recently took a refreshing break from the routine and embarked on an outing to Club Cabana, an amusement park that seamlessly blends work and play. Our colleagues, divided into two spirited teams, Team […]

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Apple vs. Meta: The Illusion of Privacy

Apple vs. Meta: The Illusion of Privacy I recently saw the buzz around the new Threads app, Meta’s new text, video, and image-sharing app which gained millions of subscribers within a few hours of launch. The onboarding was so simple that… I started to mindlessly tap “Next” until… I noticed a weird step They say […]

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Cultural Connections ERG Celebrates Onam 2023 at Chennai Towers

          A Reason to celebrate is again here – Cultural Connections ERG Chennai arranged for the Onam celebrations 2023 at Chennai Towers. A lot of planning and hardship went into making these celebrations colorful, fun filled and to have an everlasting impact in our memories for life. Preparations started a day […]

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Mastering Video Editing and Motion Graphics with Adobe Premiere Pro

In the ever-evolving world of digital media, creating captivating videos and stunning motion graphics has become a cornerstone of effective communication. Adobe Premiere Pro, a powerful and versatile video editing software, has emerged as a go-to tool for professionals and enthusiasts alike. In this blog, we’ll embark on a journey through the dynamic realm of […]

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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

The trust placed in financial services organizations by clients, investors, and stakeholders is not only a reflection of reliability but also a significant driver of business success. But, as one of the most regulated and notoriously untrusted industries, the financial services industry is among the most vulnerable to being impacted by negative digital media, driving […]

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Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

On May 31, the Federal Deposit Insurance Corporation (FDIC) reported to the public what many banks already knew and had been experiencing for the past year – that deposits are declining in the American banking sector. There has almost been $1.2 Trillion removed from the banking system over the past year. In addition, the recent […]

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What is Digital Accessibility?

In today’s digital age, more and more people are relying on technology to access information and services. However, not all websites, apps, and digital content are designed with accessibility in mind. This can create barriers for individuals with disabilities, limiting their ability to fully participate in and benefit from the digital world. What is Digital […]

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Sitecore SXA’s Social Share Component Will No Longer Work after May 2023

Sitecore’s SXA accelerator comes with a large library of components that help accelerate development. One of those components will no longer work after May 2023: The Social Share Component. SXA’s social share component leveraged the AddThis service to inject social sharing buttons on your website. You could create an account on AddThis, configure what buttons […]

Marketing Automation Blog

Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy

Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights  The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”.   Research carried out by Gartner finds […]

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To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

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