What is SEO? SEO (Search Engine Optimization) refers to the practice of optimizing websites and content to rank higher in search engine results pages It involves improving on-page and off-page factors to drive organic traffic to your website Why is SEO Important? Increases visibility: Higher rankings lead to increased visibility, helping your target audience find […]
SEO
How Turso Brings Globally Distributed Databases Closer to Users
When we think about globally distributing an application to increase its performance, we usually consider deploying our front or back end in a serverless architecture, a CDN, or perhaps in an edge network. But, while these approaches work and give the expected results, we can go further and try to increase performance even more. What […]
Part 2: Read and Validate PDF Text Content in Browser Using PDFBox and Selenium
Validating the content of PDF files that an application generates is a common task while testing web applications. To do this, utilize PDFBox, a Java library for managing PDF documents, in combination with Selenium, a potent web automation tool. This post will demonstrate how to use PDFBox and Selenium to read and validate PDF text […]
Advanced API Testing Part 2: JSON Schema Validation, Serialization & Deserialization Techniques
Welcome to Part 2 of our series on Advanced API Testing with Rest Assured. In this segment, we delve into three critical aspects of API testing: JSON Schema Validation, Serialization, and Deserialization. These advanced techniques empower developers and testers to ensure the reliability and efficiency of their APIs. Let’s explore how Rest Assured simplifies these […]
Taxonomy: The Lifeblood of Site Search
I have found myself talking about taxonomy a lot recently. Taxonomy is a big job in a website project, but it’s something stakeholders may not consider early enough in an implementation project. I refer to taxonomy as a big job not only because it can be a lot of work, but also because it is […]
Understanding the Shadow DOM in Web Components
Managing the structure and styling of components in web development may frequently become complex, particularly when working on large-scale projects with several developers or integrating third-party components. Because CSS is global, there is a chance for CSS conflicts and accidental styling changes, a common issue for developers. Here’s where the Shadow DOM comes in as […]
Astro: The Web Framework Revolutionizing Website Development
In this fast-paced world of web development, speed, flexibility, and usability are crucial to creating powerful online experiences. Within this context, Astro, an innovative web framework designed to generate static sites, offers exceptional performance and versatility. This blog will explore the benefits, challenges, and practical tips with Astro and its relevance today. Astro: A Quick […]
Implementing Schema.org in the Custom Breadcrumb Rendering
As we have discussed about Schema.org in Sitecore and it’s benefits in my previous blog. We will be exploring the implementation of schema.org on components. In this blog, I am taking a scenario where I will be implementing Schema.org on the Custom Breadcrumb component in Sitecore. Prerequisites: Sitecore 9.1 and above SXA I am creating […]
How to Implement Schema.org in Sitecore
In this blog, we will be discussing Schema.org, the role of schema.org in SEO, and how to implement Schema.org in Sitecore. What is Schema.org? Schema.org is a universal way to describe web pages with structured data. Search engines use this information to enrich the user experience on their search results and generate rich snippets. Structured […]
Data-driven Advertising in a Privacy-First World: Exploring the Power of Google Enhanced Conversions
Google Enhanced Conversions is a feature in Google Ads that allows advertisers to measure and track the performance of their online campaigns more accurately. It helps in improving the attribution process by giving more in-depth insights into how different conversion events contribute to the overall conversion value. With Enhanced Conversions, advertisers can capture and measure […]
How to Customize & Debug SEO Pages in Optimizely Configured Commerce
Optimizely Configured Commerce SEO is a vital aspect of any ecommerce application, as having a good SEO ranking increases traffic to your website and brings in revenue opportunities. Optimizely Configured Commerce (formerly Optimizely B2B Commerce) comes packaged with SEO features built-in, providing SEO configuration settings without requiring development code. Don’t worry if the native capabilities […]
Make the Move to Google Analytics 4 (GA4)
Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Suppose you’re currently using Universal Analytics to track your […]