SEO

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Sitecore Website Performance Guide – Part 1

Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore.  In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]

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Useful SEO Basics for Web Developers – What Should You Know?

Years ago, the SEO team stuff page with targeted keywords and ranked higher on Search Engine result pages, but things are completely changed. Today, SEO success depends on various processes, including User Experience, Secure and Accessible Websites, Code Development, Page load time, and other technical things. So, creating a successful website with a compelling user […]

Sitecore Website Performance Guide Blog Series

Today consumers expect all their products and data to be delivered as quickly as possible. Instagram, Facebook and all other social media platforms know that they only have a few seconds to capture the user’s attention before they scroll on to the next post. Websites are all competing to keep the users engaged and even […]

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Ready, Get Set, Go! on AEM…

AEM has a vast infrastructure, and it requires time to hold expertise on it. Every expert was once a beginner, so you are never too late to start and have fun on AEM. In this blog, we will focus on the developers’ perspective of AEM and how one can start as an AEM developer. We […]

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Introduction to Google Analytics – A Guide for Beginners

A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]

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The Importance of an Automotive SEO Center of Excellence

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers […]

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Optimizing the Presentation of Your Pages in the Traditional SERPs

While Google uses many different SERP features (top stories carousels, map packs, job postings, and many more), the traditional organic search result snippet is still the backbone of most Google search results pages. And how your pages are presented in those results can be surprisingly tricky and full of pitfalls. Let’s explore some of the […]

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Preparing for HCIC 2021

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

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Google’s Core Web Vitals Update and What You Should Be Doing Now

Google rolled out its updated Page Experience signal in mid-June. While this Page Experience Update includes several components (secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals), the core components of this update are easily misunderstood. Here are four things you should know about Google’s Page Experience Update and what you can do to […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

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Why CX and UX Are Critical to Meeting User Intent – Here’s Why #269

In this series, Eric Enge and Duane Forrester, VP of Industry Insights at Yext, have demonstrated why and how user intent impacts search. So, what should you do to ensure success? How and what should you prioritize? Eric and Duane walk through how to identify if you’re providing a great customer and user experience today […]

The Powerful Link Between Accessibility, SEO, and Google

It’s long known that good accessibility is good for search engine optimization (SEO). However, most people think of this connection as being specific to implementing alt attributes on their images when the truth is far more involved and complex. In fact, a core measure of the quality of a website and its content is how […]

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