Sitecore

Sitecore A/B Testing

VIDEO: Conversion Optimization and Sitecore

Have you ever thought to yourself, “I’ve heard about this Conversion Optimization thing before, but I’m not sure how to get started with it…?” If this thought has ever crossed your mind, then you’re in luck! As a Senior Conversion Strategist, it’s my job to help our customers determine the tools and strategies needed for […]

Sitecore A/B Testing

VIDEO: Sitecore and Conversion Rate Optimization

First, let me start with an admission: CRO or Conversion Rate Optimization has always been intriguing to me from a voyeuristic standpoint. (Don’t judge!) If you don’t know why that could be, I’d invite you to check out Hotjar and look into the visitor recording feature. Tools like this one are widely used – and […]

10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

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Sitecore Branch Templates for Content Authors

Branch Templates have been around in Sitecore for several versions (officially called Branch Templates since Sitecore 6, I believe). And even looking at Sitecore Branch Template documentation, you will notice that it is specifically set under the Developer section. However, in my experience and once development creates the page template, a content author is completely […]

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Perficient Wins Sitecore’s Excellence in Solution Delivery Award

Celebrating A Prestigious Recognition from Sitecore Delivering for our clients is what we do best at Perficient. Our work with some of the largest enterprise clients in North America makes us proud of the value we bring to our Sitecore customers. Sitecore’s Partner of the Year Awards are designed to celebrate the time and investment […]

Whitepaper: Guide to setting up profiling in Sitecore XP

If you happened to catch the announcement in the recent 2021 SUGCON, Sitecore released a new guide to behavioral profiling and the PDF is available now for download here. This was another collaboration with the broader Sitecore community. I am proud again to say I am a contributor to this Sitecore Whitepaper and am always […]

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Hacking Human Nature, Part 2: The Endowment Effect

Leveraging Behavioral Economics to boost performance and improve user experience. This is second in our series co-authored by me and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. The Endowment Effect is the theory that people place more value on objects merely because they own them. My most prized […]

Enabling Multilingual Support with SXA

Sitecore is able to support displaying your web pages in multiple languages. Providing multilingual support helps convince your customers you are providing them with a quality service or product by catering to their preferred languages. This is in fact the application of the behavioral theory called the Endowment Effect. Showing that you understand your customer’s […]

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Manage User’s Registry Settings After Login

Sitecore Registry is a place where Sitecore stores user data (i.e. data related to the user editing preferences and choices).   In some cases, setting a user registry to a default value each time the user logs into the CM would remove confusion and stress.   For example, if you set the checkbox raw values to unchecked […]

Page Preview Master/Web Paradox

Does this scenario sound familiar? Sitecore CM/CD are on different servers Developer doesn’t have access to the CD server that is currently showing an error in the browser. Code base for both CM and CD are the same. Developer switches the database from Master to Web in CM and then previews the page but no […]

VIDEO: Sitecore Content Hub CMP Walkthrough

Sitecore Content Hub includes the flexibility of several modules. Key among them are the DAM (or Digital Asset Management) module which I covered in a recent post and CMP (or Content Marketing Platform). These two modules are the pair that I consider table stakes when it comes to setting up Content Hub and I if […]

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Perficient Named a Top Workplace in Atlanta in 2021

Once again, Perficient is named as a Top Workplace in Atlanta in 2021 by the Atlanta Journal-Constitution. Perficient is a highly-awarded company by our clients, partners, colleagues, and our communities, proudly delivering excellence for over 20 years.  Winning workplace awards like the Top Workplace in Atlanta is especially meaningful because this designation is voted on […]

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