Customer Experience

Man Driving His Car

Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

Website Design. Developing Programming And Coding Technologies.

Bridging the gap between data and human-centered design

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Does Headless Commerce Belong in Your Technology Stack?

Justin Racine, Director of Commerce Strategy, recently published his article, Does headless commerce have a home in your B2B ecommerce?, in Digital Commerce 360’s blog. Racine discusses how headless commerce can provide an intuitive B2B commerce experience for your customers and their consistently changing expectations. Headless Commerce is good for Commerce, but is it For […]

African Woman on tablet device

To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

Volunteers Arranging Donations In A Community Charity Donation Center

4 Ways Insurers Can Help Communities Affected by Hurricane Ian

Hurricane Ian slammed into Florida’s gulf coast and Georgetown, South Carolina, on September 28, leaving countless businesses and homes — if not wholly destroyed — drowned with flood water and without power. The Insurance Information Institute, an industry-funded research group, estimates that Ian has caused at least $30 billion in damage. Now that the storm […]

How natural language search helps deliver personalization

Natural Language Search. Is It The Future?

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

Young Woman Walking On The Street

Part 1: What is Embedded Finance?

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. Embedded finance is the “embedding” of payment or banking software into […]

Designer team drawing website ux app development application for mobile phone.

The 4 UX Trends Shaping Digital Interfaces Today

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

Man with dark hair and mustache wearing a gingham shirt with a watch, large over the ear headphones and looking at a grey computer monitor.

The Future is Now

Let’s examine a few of the current technologies and digital trends shaping our world in the near future. This is the second blog in a series I’ve written about digital trends. I’ve previously discussed how different generations use technology. Wearables Wearables such as watches and fitness bands have become more useful with time and consistently […]

PACE New Features: Video and Screen Sharing, New Microsoft Teams Integrations, and More!

Perficient’s Amazon Connect Experience (PACE) solution amplifies the power of Amazon Connect with several added features and managed services. As we continue to develop and customize our software to your needs, we will post blogs with new features and processes we have added, changed, or fixed. To learn more about PACE, visit our dedicated landing […]

Technical Controller Working at His Workstation with Multiple Displays. Displays Show Various Technical Information. He's Alone in System Control Center.

GIFs in Power BI Using Tooltip

In this blog, we will show a GIF as a report page tooltip when hovering over a visual. This cool technique allows you to display instructional GIFs or videos for our end users. Steps for Creating GIFs: App to record gifs Adding gifs to Power BI Adding Tooltip Integrating with button App to Record GIFs: […]

Istock 1214961329 Man At Board W 'customer Experience' And Icons (resized)

How to Guarantee a Positive Customer Experience

When considering a customer’s purchase experience, how many things could possibly go wrong? In truth, there are endless possibilities. On the other hand, how many simple things can you implement to ensure a positive customer experience? In my previous blog articles, I discussed Perficient’s “Now, New, and Next” framework. Today, I’ll share different tactics, features, […]

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