Customer Experience

woman banking on laptop

5 Banking Trends We’re Forecasting for 2023

2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. 1. Banks are focused on efficiency initiatives to optimize their operations and lower costs. Three prominent areas where there is […]

Experience design counts.

Why Good User Experience Design is More Important Than Your Technology

In the world of digital product design and development, user experience (UX) is becoming increasingly important. While technology is an important aspect of any digital product, it is ultimately the user experience that determines whether a product is successful or not. In 2023, we can expect to see UX take center stage in the design […]

Man on cellphone using embedded finance function

Embedded Finance: Bolstering Brand Experiences

In the first blog in this series, Getting Started On Embedded Finance,  we defined embedded finance and took a high-level look at the goals and strategy a firm should take at the outset of its modern embedded finance journey.  In this blog, we will look at how a non-banking company can offer bank-like perks to […]

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5 Steps for Developing a Successful Dynamics 365 CRM Implementation Strategy

The Challenge Implementing a Customer Relationship Management (CRM) system can be a major undertaking for any organization, and it’s important to have a clear strategy in place to ensure success. Microsoft Dynamics 365 CRM is a powerful tool that can help businesses streamline their operations and better manage customer interactions. Still, it’s important to approach […]

Costumer Making Contactless Payment In Cafe With Embedded Finance

Getting Started On Embedded Finance

Many clients have been asking about embedded finance, and as every schoolteacher knows for every person who asks a question, there are at least 10 others who have a question but are afraid to ask it. For both the questioners and those afraid to question, we at Perficient thought we would provide some background on […]

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Justin Racine Named a CMSWire Contributor of the Year

Perficient’s Director of Commerce Strategy Justin Racine was recently named one of CMSWire’s Contributors of the Year. CMSWire is one of the leading communities of CX professionals, whose goal is to advance its members via high-impact knowledge. The Contributor of the Year recognition is awarded to authors whose articles greatly resonated with the CMSWire community […]

Department of Justice (DOJ) wants to ensure website access for persons with disabilities

Accessibility Certifications

As a consultant, staying up-to-date on the latest accessibility guidelines and best practices is crucial for providing top-quality service to your clients. One way to demonstrate your expertise in this area is by obtaining certifications related to the Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG). In this blog, we’ll explore […]

Elderly Couple Together At The Kitchen

Is Your Healthcare System Focused on the Caregiver Experience?

“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]

2022 W Journey Science the next frontier in data-driven customer experience

[Webinar] Journey Science: The Next Frontier in Data-Driven Customer Experiences

Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]

Salesforce for Financial Services

Empowering Your Financial Advisors With Salesforce

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

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Sitecore Website Performance Guide – Part 1

Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore.  In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]

Man Driving His Car

Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

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