Customer Experience

Covid-19 Put the Spotlight on eConsent, and Rightfully So

Informed consent, an integral part of clinical research, ensures that clinical trial participants are well-informed about all the relevant aspects of the clinical trial and that their participation is voluntary. However, as clinical studies get more complex, informed consents are getting longer and less clear, defeating their intended purpose. According to a survey, 35% of […]

Successfully migrate off of Adobe Search & Promote

Successfully Replacing Adobe Search and Promote with Coveo

Adobe Search and Promote will reach its end of life in September of 2022. Users will no longer have access to the administrative user interface and APIs will no longer generate results. So how do you successfully migrate off? Adobe Search & Promote End of Life Many organizations using Adobe Experience Manager (AEM) have relied […]

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5 Key Takeaways From Our “Optimization Strategies To Improve Collections” Webinar

Financial institutions must prioritize instilling empathy when interacting with their clients. It’s more critical now than ever because of the economic hardships many are facing due to COVID’s impact. In our latest webinar, “Optimization Strategies to Improve Collections,” Scott Albahary, Perficient’s financial services chief strategist, and Byron Gifford, Perficient’s collection transformations lead, shared tangible solutions […]

Accessible Videos: Highlight Your Recorded/Live Captioning and Provide Downloadable Transcripts

In my post from August, we learned how to effectively include stop, pause, hide, or volume changing controls into your video content to ensure the content is accessible to all users. Now we’ll learn a little more about the value of including captions for both pre-recorded and live videos, as well as the option to […]

On the Horizon WCAG 2.2: A New Standard for Interacting with the Web

We’ve been looking at The Web Content Accessibility Guidelines (WCAG) 2.2 Guidelines for several weeks, and we’re now rounding out this series by taking a close look at 5 of 9 WCAG 2.2 A, AA, and AAA Success Criteria. If you haven’t been following this series, the W3C released a working draft of WCAG 2.2 […]

A New Standard for Interacting With the Web: Beyond the Keyboard and Screen Reader

Every person using the web has different abilities when it comes to reading and interacting with online content. Naturally, they have varied needs as well. In this article, we’ll carry forward the theme we started in part one and part two of this series – the importance of a keyboard or screen reader (robust forms of technology) that make information like forms, videos, images, content, […]

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Recruiting the Future of Healthcare: Why Nurses Are the Key to Healthcare Organizations’ Success

In the first article in this series, I wrote about my recent healthcare journey and how it lined up (and didn’t) with the strategic advice we give our healthcare clients. In part two of the series, I discussed the importance of an outstanding consumer experience — not just the digital experience — and how it’s […]

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On Brand: The Business Value of Experience Design (Part 7 of 8)

This is the seventh in a series of blog posts sharing the results of our study on the business value of experience design. Read the last post here. In this post, we explore the role that designers have in translating brand identities into digital products. Consider some of the most influential and signature elements of […]

The Roundabout Truth: Carousels and Accessibility

When you hear the word “carousel,” the first thing that might come to mind is sitting in the saddle of an ornamental horse, riding in a circle and waving to onlookers as you pass by. If you had the experience of watching a carousel, you know that carousels provide a repetition of visual information until the ride comes to an end. Similar to the carnival version, website carousels are also a […]

Healthcare Worker Giving Support And Love To A Patient

Healthcare Patient Experience: Why Digital Can Only Take Your Healthcare Organization So Far

In the first blog article of this series, I wrote about my own recent healthcare journey. After undergoing life-saving lung surgery, there I was: in a hospital bed, grateful to be alive and recently off my ventilator — shades of the film “Alien” if you’ve never had the pleasure. And all I had on my […]

In The Hospital Sick Male Patient Sleeps On The Bed. Heart Rate Monitor Equipment Is On His Finger.

Decide Not to Die: What I Learned About Healthcare Strategy by Being a Patient

As healthcare strategists, the first thing we tell our clients is that all healthcare consumers are on a journey. The story goes something like this: they’re told they or a loved one has a condition, they research and learn more about it, and then they decide to reach out for help. It’s at that inflection […]

Accessible Videos: Highlight Your Stop, Pause, Hide, and Volume Controls/Mute

In my previous post, we discuss three reasons why incorporating accessible video into your marketing strategy is good for your business. Now I want to do a deeper diver into some of the main ways you can create an accessible video. Let’s start with including controls to stop, pause, hide, or change the volume of […]

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