Customer Experience

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Accessibility Testing in the Product Development Lifecycle

Final installment of a 4-part series Recently I came across a comment from Lori Samuels, Senior Director of Accessibility at NBCUniversal, that stopped me in my tracks, “You can’t test your way to great user experience, you have to design your way there.” I completely agree. On the other hand, evaluating user experiences for accessibility […]

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The Key to Automotive Transformation Is Customer Centricity

These days, a lot of companies talk about customer experience, customer centricity, customer focus, and customer obsession. And it all sounds great. It is exactly the right thinking, and it is something that nobody can really object to or debate in terms of the correctness of the sentiment. However, being customer focused is more than […]

The Third Thing to Know When Looking to Replatform

If you follow the customer experience or marketing technology market with any regularity, you’ll notice platform vendors are always releasing newer versions of their systems. Sometimes those releases are very incremental changes such as small updates or fixes. However, major new features and capabilities are sometimes put into the market that will shake up the […]

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Understanding Which Steps to Take to Accomplish Content and Commerce

Success is naturally different for every organization. But, one aspect that’s the same for all is what level of maturity an organization has and if they can deliver on their business goals and objectives while meeting customer expectations. Yes, it sounds like a heavy task, but if a company meets all of these requirements, they […]

The Second Thing to Know When Looking to Replatform

In this second installment of our five-part blog series, we’ll talk about the second reason customers decide to seek out a new system. Let’s get back into it. Reason #2: Licenses for the current system are expiring or the system is discontinuing When you signed the license agreement for your current platform, chances are you […]

Contact Center Frustrated Caller Experience

Tips & Insights: Rethink Your Contact Center’s Impact on Healthcare Consumer Satisfaction

In healthcare, individuals are navigating a highly emotional – potentially even uncertain – journey. Which is all the more reason that their experience with your organization’s contact center should be considered as a high-stakes touchpoint. I sat down with three of our strategists to explore this challenge and the opportunity that it creates for consumer […]

Discussing content and commerce

The Perfect Storm: Where to Begin in Your Content and Commerce Approach

It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and […]

The First Thing You Should Look for When Deciding to Replatform

One of the biggest hurdles to selecting a new platform is recognizing when you should look for something different. In this five-part blog series, we’ll look at the top five reasons our customers make the decision to seek out a new system. If you recognize one of these in your current state, then you may […]

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8 Capabilities for Agile M&A in Healthcare Organizations

As the numbers of mergers and acquisitions continue to rise, the majority still fail to realize their intended value. Following best-practices and using third party support can help increase your chances of success. Perficient’s wide variety of tools and assets in the following eight capability categories help complement and drive the overall success of a […]

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Help us Celebrate the 11th Annual Global Accessibility Awareness Day!

May 19, 2022 is the 11th anniversary of Global Accessibility Awareness Day (GAAD). GAAD is an event to get everyone talking, thinking, and learning about digital access and inclusion. The day started with a single blog post written by a web developer, Joe Devon. An accessibility professional in Toronto, Jennison Asuncion, stumbled across the blog […]

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Pandemic Car Buys, Rising Interest Rates, and High Gas Prices: A World of Hurt for Lenders

It really is a mixed up, muddled up, shook up world. It seems like everyone in 2021 took out a loan on a new car, even though we all knew supplies were low and demand was high. As the Financial Times pointed out: “Americans went shopping for cars in a big way during the pandemic. […]

Consider users' diverse needs and goals

Designing for Diversity: Accessibility in the Product Development Lifecycle – Part 3 of 4

Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]

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