Customer Experience

Most OEMs today consider loyalty a priority in their playbooks. This focus makes sense on a lot of levels, especially given the changing shopping preferences of consumers and the wide array of choices available. These choices extend well beyond the brand, model, type of ownership, and the question of EV vs. ICE. Today, we are […]

Welcome back to our ongoing series on assistive technologies! In our previous post, we began our exploration of these incredible innovations and their impact on the lives of individuals with disabilities. In this second part, we will continue our journey, shedding light on additional types of assistive technologies that have revolutionized accessibility and independence. From […]

I like to shop, and I think I am really good at it. I have the ability to make wise and efficient purchasing decisions when shopping. This may include having a keen eye for identifying high-quality items, knowing how to find the best deals and bargains, calculating my cost per use, and being able to […]

A company’s brand purpose serves as its guiding light. It shouldn’t be a complicated statement filled with buzzy words. Instead, it should be a clear and simple indication as to why your brand exists (besides to make money, of course). It’s not enough to simply publish your brand purpose. You must use it to boldly […]

  In today’s digital age, technology has transformed the way we live, work, and interact with the world. However, not everyone benefits equally from these advancements. Many individuals with disabilities face barriers to accessing and utilizing digital platforms and technologies. This is where assistive technology and digital accessibility come into play, bridging the gap and […]

Technology has become an integral part of our daily lives in today’s rapidly advancing world. From smartphones to smart homes, technology has transformed how we communicate, work, and navigate the world. But there is one aspect of technology that often goes unnoticed, yet holds immense potential for transforming lives – assistive technology. In this blog […]

In an increasingly interconnected world, digital accessibility has emerged as a vital component of creating inclusive experiences for individuals with disabilities. Global Accessibility Awareness Day (GAAD) serves as an annual reminder of the importance of accessibility and aims to promote awareness and understanding among developers, designers, and decision-makers. In this blog post, we’ll explore the […]

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this last installment, we’ll discuss some of the Code Review Testing for digital accessibility and why it is a critical step toward building inclusive digital products.   In today’s digital landscape, accessibility has become an integral part of creating inclusive and user-friendly experiences for all individuals. […]

While working on primary research regarding the customer journey, I’ve been speaking with both consumers and dealerships about the most pressing matters in automotive innovation.  Hearing from both sides has made me realize that there is a bit of a disconnect in their worldviews, and this disconnect is fueling so many of the issues we’re […]

On June 7-8, Chicago will play host to Salesforce Connections, the marketing and commerce learning event of the year. Connections is back in person after a multi-year hiatus, and our team will be there, focusing on building relationships with clients, prospects, and partners. Connections features over 250 sessions across two days, and attendance is expected […]

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this third installment, we’ll discuss some of the user testing techniques and tools for digital accessibility. User Testing In our increasingly digital world, ensuring accessibility for all users is paramount. User testing has emerged as a powerful tool for gathering valuable feedback on digital products […]