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Customer Experience

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Enhancing Experiences Through a DEI Lens 

DEI (Diversity, Equity, and Inclusion) has not only become one of the hottest business buzzwords in recent years, it’s also become a contributor to sales and employee retention. More of our clients are investing in DEI programs, whether to cultivate happier and healthier employees, bring more varied perspectives and experiences, or demonstrate their commitment to […]

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Meet Us at B2B Online 2023 to Discuss Journey Science and Adding D2C Sales

We’re looking forward to bringing our experience in journey science as well as adding a direct-to-consumer (D2C) approach to B2B Online in Chicago on May 1-3. This conference brings together top B2B voices to share their insights on all things digital, eCommerce, and omnichannel through keynote presentations, workshops, and roundtable discussions. Perficient will be on […]

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Cable and Satellite Providers Must Create Loyal Users Before It’s Too Late 

Survey says…  Recent surveys of cable users have shown that the demographic is quickly aging. Half of cable users surveyed in one report were at least 60 years old, while over a quarter of respondents aged 18 to 29 preferred streaming services over cable TV. More troubling was that 60% of those surveyed who used […]

Perficient's Lead Commerce Strategist talks customer experience on CMSWire podcast.

Commerce Strategist Shares CX Experiences on CMSWire Podcast

Customer experience (CX) is vital to the success of any business, and Perficient’s Lead Commerce Strategist Justin Racine joined CX expert Nichole Devolites on CMSWire’s CX Decoded podcast to share real-life examples of customer experience, from having to buy a gold velvet jacket twice to cancelling cable via AI chatbot. What You’ll Learn from the […]

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How Medical Device Companies Can Ride Healthcare’s Retail Wave

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

Payviders, Value-Based Care and Top 10 Tips on Connected, Personalized Experiences

In my last post on cost transparency, I mentioned how the provider is paramount over the payer in the eyes of the patient/member. Some payers have made this the focus of their strategic growth plans and are methodically moving to become part of a payer-provider “payvider” model.  This vertical integration is on the rise for […]

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Unleashing the Power of Generative AI: Transforming the Future of Content and Experiences

As businesses strive to stay ahead in today’s competitive market, innovation and creativity have become crucial elements of success. However, the traditional process of content creation can be time-consuming and resource-intensive, leaving little room for experimentation and innovation. This is where Artificial Intelligence comes in. Generative AI is a groundbreaking technology that is transforming the […]

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Commerce Expert Shares How SXSW Can Boost Inspiration

As South by Southwest (SXSW) convenes on Austin, Texas, Perficient Director, Lead Commerce Strategist and Austin resident, Justin Racine, shared his perspectives in an article on CMSWire. Racine shares his personal journey with public speaking and how sometimes, fear gets the best of us, but that we all can overcome that fear. With SXSW convening […]

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5 Proven Tactics to Boost Your Site’s Conversion Rate

Conversion rate is a metric that measures the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. It’s one of the key metrics for measuring the ROI of the products or services.   By improving the conversion rate, businesses can increase […]

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Know Your Customer, Grow Your Business: The Significance of Customer Strategy and Segmentation in Retail

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

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How Payers Can Use Cost Estimator Tools to Drive Growth and Member Satisfaction

There’s been a lot to say about the cost transparency legislation that came out a few years back from CMS. The final step in the legislation is due January 2024 and requires that health plans aka “payers” ensure that their members have access to far more robust and accurate cost of care tools. These enhanced […]

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5 Ways to Drive Greater Engagement in your Medical Device Marketing

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

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