Customer Experience

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Six Proven Customer Engagement Solutions Revealed

Technology is changing quickly, and it seems like there is something new every day. It can be intimidating to try and keep up with all the latest tech news, let alone implement it for your business. Brands often struggle with where to put their resources, what to invest in, and how to implement new technologies […]

Commerce Director’s Thought Leadership Featured in Forbes Article

Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes […]

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Ready, Set, Go! The 3 Steps to Personalization in Healthcare

When you deliver targeted content across all channels, you boost the loyalty and lifetime value of your consumers. After gathering essential data about your consumers and site visitors, it’s time to execute your personalization strategy. Step 1: Integrate Data Sources to Create a 360-Degree View Your healthcare audience may not understand how they receive personalized […]

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3 Ways Financial Institutions Can Step Up for Underserved Communities

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. The financial services industry must consider its customer experience game while also grappling with a sense of distrust from many communities […]

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The Secret to Compelling Consumers to Act

Businesses thrive on capturing the moment where consumers feel compelled enough to convert or purchase something from their organization. Some of the most efficient organizations have perfected this, and your company can capture this moment too. But how do you align the sequence of events so perfectly that a customer is compelled to act? The […]

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5 Questions to Guide Your Personalization Strategy

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

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The 3 Methods to Personalization in Healthcare

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

The Various Types of Online Ecommerce Business Models

Ecommerce means “the business of buying and selling things over the Internet.” Many businesses use ecommerce to reach out to clients all over the world and grow their sales. Ecommerce has several business models. Let’s review the most common models: Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B)   Business Buyer Consumer Buyer Business Seller […]

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What Successful Customer Obsession Should Be Like in Your Company

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]

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PACE New Features: Email Routing, Queue Voicemail, and More!

Perficient’s Amazon Connect Experience (PACE) solution amplifies the power of Amazon Connect with several added features and managed services. As we continue to develop and customize our software to your needs, we will post blogs with new features and processes we have added, changed, or fixed. To learn more about PACE, visit our dedicated landing […]

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Implementing Personalization in Healthcare

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

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The Top 3 Challenges to Personalization in Healthcare

Personalization challenges often relate to data. Data drives the solutions needed to deliver personalized experiences, making your data practices and governance a critical piece of the puzzle. Unfortunately, more data doesn’t necessarily create more value. What’s more important than how much data you have is knowing when to leverage data (Gartner). Here are a few […]

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