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Customer Experience and Design

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Martech is Exploding – Where Does Sitecore Fit In?

I remember using a slide in a presentation around a Sitecore implementation I was working on ~7 years ago. It showed something to the effect of the Martech ecosystem 10 years prior to this and how much it had exploded during that time frame (so basically highlighting the growth in Martech between ~2008-2018). Fast forward […]

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Proactive, Not Reactive – The Key to Inclusive and Accessible Design

For too long, accessibility has been treated as a fix rather than a foundation, an afterthought rather than a guiding principle. This reactive approach often results in patchwork solutions that address accessibility only after barriers have been identified. But what if we flipped that mindset? Proactive design ensures accessibility is built in from the start, […]

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Importance of Performance Adaptation in Frontend Development

In today’s fast-paced digital world, users expect websites and applications to load quickly and run smoothly. Performance optimization in Frontend Development is not just a technical requirement – it is an important factor that can create or break user experience, engagement and conversion. If you are a developer, designer, or product owner, then here is […]

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Why Inclusive Design Solutions Are important for Accessibility

Accessibility is often viewed through the lens of accommodations, making modifications after barriers are identified. But true inclusion starts with design. Inclusive design solutions are key to ensuring accessibility is baked into products, spaces, and technology from the beginning, rather than being treated as an afterthought. By embracing inclusive design, we create equitable, flexible, and […]

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Mastering TypeScript: Your Ultimate Guide to Types, Inference & Compatibility

In today’s world, TypeScript has become the go to choice for building robust but at the same time scalable applications. By combining various approaches for static type with dynamic capabilities of React, our hero enhances and improves productivity and responsibility. At the same time reduces the runtime errors. But to use TypeScript efficiently, we need to dive deeply into types, inference, compatibility and more. This helps in […]

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How Inclusive Design Leading and Creating Solutions for Universal Design

In the world of design, the relationship between Inclusive Design and Universal Design is often misunderstood. While they share the goal of creating usable and accessible experiences, Inclusive Design focuses on offering multiple solutions for diverse needs, while Universal Design refines those solutions into seamless experiences that work for everyone. Understanding this connection is key […]

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Accessibility, Inclusive Design, and Universal Design Work Together

Creating a more inclusive world requires intentional design choices that ensure everyone, regardless of ability, age, or background, can fully participate in society. While Accessibility, Inclusive Design, and Universal Design are often discussed separately, they are deeply interconnected. Together, they provide a comprehensive framework for designing equitable experiences across physical spaces, digital platforms, and everyday […]

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Professor Rita McGrath on Leading in Times of Uncertainty

In this episode of “What If? So What?” Jim sits down with Columbia Business School professor and c-suite innovation expert, Rita McGrath, to unpack what it really takes to lead through uncertainty.  McGrath, known for her work on discovery-driven planning and intelligent failure, challenges the notion that strategy is a linear, long-term plan. “The time […]

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Accessibility vs. Inclusive Design vs. Universal Design: Understanding the Differences

In the push for more equitable and user-friendly experiences, three key concepts often arise: Accessibility, Inclusive Design, and Universal Design. While they share a common goal, ensuring usability for as many people as possible, they have distinct approaches and applications. So, what makes them different? Let’s break it down. Accessibility: Removing Barriers Accessibility is about […]

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Empowering the Modern Insurance Agent: Digital Strategies That Deliver Business Impact

Digital transformation in insurance isn’t slowing down. But here’s the good news: agents aren’t being replaced by technology. They’re being empowered by it. Agents are more essential than ever in delivering value. For insurance leaders making strategic digital investments, the opportunity lies in enabling agents to deliver personalized, efficient, and human-centered experiences at scale. Drawing […]

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Understanding Accessibility, Inclusive Design, and Universal Design

Creating a More Equitable World In today’s world, designing spaces, products, and digital experiences that work for everyone is no longer optional, it’s essential. Accessibility, inclusive design, and universal design are key approaches that ensure individuals of all abilities can fully participate in society. While these terms are often used interchangeably, each has distinct principles […]

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AI and Human Collaboration in UX Design

Artificial Intelligence (AI) is rapidly transforming the landscape of User Experience (UX) in digital design. From automating interface elements to delivering personalized content, AI has become a reliable tool for improving the efficiency, adaptability, and relevance of digital experiences. Despite these advancements, the role of human designers remains vital—especially where creativity, empathy, and ethical decision-making […]

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