Customer Experience and Design

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life. But financial advisors […]

Welcome to my series on Sitecore Website Performance. This series will outline the key metrics and tools used to track website performance as well as specific recommendations to improve page speed within Sitecore.  In Part 1 we will review how to test website performance and how we get the most accurate results. What is the […]

Sitecore’s Experience Editor aids Content Author/Editor in creating pages effortlessly, however, it can be bewildering at the same time for authors who are creating new pages with minimal knowledge about the website’s placeholders and renderings. Experience Editor by default does not provide details about which rendering is present and what data source it is using, […]

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

With the rise of AI and our ability to collect increasingly more data about consumers, it’s important that we keep human-centered design at the forefront to improve engagement with consumers. But how? Many enterprise-level companies, even those with mature digital marketing strategies, are challenged with putting their data into action. In order to bridge the […]

Delivery dates play a vital role in any type of eCommerce store for customer satisfaction and retention. The Optimizely B2B Commerce Cloud delivery date feature will allow customers to choose a delivery date during checkout and review on the website. The customer can select any delivery date, even the current date. The site administrator can […]

Justin Racine, Director of Commerce Strategy, recently published his article, Does headless commerce have a home in your B2B ecommerce?, in Digital Commerce 360’s blog. Racine discusses how headless commerce can provide an intuitive B2B commerce experience for your customers and their consistently changing expectations. Headless Commerce is good for Commerce, but is it For […]

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

Hurricane Ian slammed into Florida’s gulf coast and Georgetown, South Carolina, on September 28, leaving countless businesses and homes — if not wholly destroyed — drowned with flood water and without power. The Insurance Information Institute, an industry-funded research group, estimates that Ian has caused at least $30 billion in damage. Now that the storm […]

Building a programmable contact center solution with Twilio Flex provides significant enhancements to the end consumer experience with limitless platform flexibility aimed to influence the desired outcome. With complete control of the customer journey and agent experience, you can connect with customers the way you want and do so across numerous communications channels such as […]

Oh no, my computer is updating!  What will happen?  For those dreaded software changes, many users do not want these forced updates.  However, Oracle Cloud formally updates on a quarterly basis with many features that are optional while some are mandatory.  All in all, the quarterly changes further enhance the Oracle Cloud Compensation module.  These […]

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]