Customer Experience and Design

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Help us Celebrate the 11th Annual Global Accessibility Awareness Day!

May 19, 2022 is the 11th anniversary of Global Accessibility Awareness Day (GAAD). GAAD is an event to get everyone talking, thinking, and learning about digital access and inclusion. The day started with a single blog post written by a web developer, Joe Devon. An accessibility professional in Toronto, Jennison Asuncion, stumbled across the blog […]

Businessman In His Office Reading A Contract

Pandemic Car Buys, Rising Interest Rates, and High Gas Prices: A World of Hurt for Lenders

It really is a mixed up, muddled up, shook up world. It seems like everyone in 2021 took out a loan on a new car, even though we all knew supplies were low and demand was high. As the Financial Times pointed out: “Americans went shopping for cars in a big way during the pandemic. […]

Consider users' diverse needs and goals

Designing for Diversity: Accessibility in the Product Development Lifecycle – Part 3 of 4

Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]

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Creating a Deposit Advance Product to Boost the Customer Experience

According to industry research, 73% of all people point to customer experience as an important factor in their purchasing decisions. Moreover, customers in the financial services industry are increasingly interested in using their go-to firm to cover more of their needs, rather than using multiple providers. To meet the needs of their customers, banks are creating […]

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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]

Generation X Marketing

Are You Slacking on Generation X in Your Hospital Marketing?

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

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Join us at Digital Commerce 360’s EnvisionB2B 2022

We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]

Department of Justice (DOJ) wants to ensure website access for persons with disabilities

Updated Guidance on Americans with Disability Act – Ensure Website Content is Accessible

Today 1 in 4 Americans hit virtual roadblocks accessing web content simply because their capabilities, adaptive strategies or their assistive technologies are not considered during the design of digital experiences such as websites. How many website users in the U.S. could potentially be affected? There are 307 million internet users and 276.8 million mobile internet users in […]

The Team

Appian World, New Products Released and Takeaways

This is a series covering the new products released to the public by Appian during Appian World 2022.     Appian World is a place where businesses and technology leaders can connect, share ideas, learn about innovative business solutions, listen to featured speaker Malala Yousafzai, and hear about new products on the market from Appian. […]

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Why the Shopping Cart is Irrelevant in Insurance

In our previous blogs, we’ve documented how insurance is a complicated product for the traditional commerce process. Let’s recap what we’ve covered: It’s a product mandated by the state, financial institutions, and professions for many parts of life – driving, homeownership, rental, professional liability, and others. But it’s not a product that most of us […]

Are Private Digital Sales The Future of Customer Experience Bliss?

A recent Forbes article explored this and last year’s challenges pertaining to inventory stock levels and availability. In case you forgot, last year and the previous year offered tough times for retailers, as the pandemic increased the time it takes to get products from overseas, thus providing a below-average customer experience for folks looking to […]

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Power BI Best Practices

1. Limit the visuals in dashboards and reports Limit the visuals in reports & dashboard. Keep the tiles limited to no more than 10 per dashboard. 2. Remove unnecessary interactions between visuals We can make that possible by removing unnecessary interactions between visuals. This is possible because of the reason that all visuals on a […]

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