Customer Experience and Design

Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]

Google Analytics – the linchpin of every digital marketer’s data reporting schema – is set to go through some big changes in the next year. As I detailed earlier this year, Google has announced that in 2023 they will deprecate Universal Analytics (UA), the version of Google Analytics that we have become accustomed to over […]

The financial services industry has made major strides in amping up its overall customer experience game; however, there is still a deficit in the personalization and accessibility of products and services for many Americans. The financial services industry must consider its customer experience game while also grappling with a sense of distrust from many communities […]

Businesses thrive on capturing the moment where consumers feel compelled enough to convert or purchase something from their organization. Some of the most efficient organizations have perfected this, and your company can capture this moment too. But how do you align the sequence of events so perfectly that a customer is compelled to act? The […]

Data is the lifeline of any modern organization. At any point, every day, you work on molding data points into information to derive profits. Therefore, having the right building blocks is a crucial part of running a good business. This is where the dynamic duo of ETL and SQL comes into play. While you may […]

Creating and implementing the different levels of personalization relies heavily on knowing some key information about your target audience. Know the answers to the following questions about your consumer base and other users that engage with your content: What you need to know before developing a personalization strategy Who engages with your content? You want […]

As the pandemic has solidified digital health’s role in meeting customer’s needs, they expect a better and more personalized experience. Nearly two-thirds (63%) of digital marketing leaders continue to struggle with delivering personalized experiences to their customers, according to Gartner. Despite this difficulty, compliant personalization is a “must” in healthcare. It’s been shown to increase […]

Ecommerce means “the business of buying and selling things over the Internet.” Many businesses use ecommerce to reach out to clients all over the world and grow their sales. Ecommerce has several business models. Let’s review the most common models: Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Consumer (C2C) Consumer-to-Business (C2B)   Business Buyer Consumer Buyer Business Seller […]

Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]

Perficient’s Amazon Connect Experience (PACE) solution amplifies the power of Amazon Connect with several added features and managed services. As we continue to develop and customize our software to your needs, we will post blogs with new features and processes we have added, changed, or fixed. To learn more about PACE, visit our dedicated landing […]

Digital marketing has redefined segmentation in the age of mass media. With access to consumers’ online history, preferences, and behaviors, you can now better understand them and segment your marketing on an individual basis. Creating personalized experiences for individual patients and members may seem overwhelming, but it doesn’t have to be. We guide our clients […]

I have heard many people say, “I’ll just download a screen reader and test that bug”. Using a screen reader takes time and practice to use in a similar way that a user with a disability would use the tool. It’s important to know the keyboard shortcuts as well as understanding how to use them […]