Healthcare

By the year 2025, the global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion. In fact, the martech landscape has grown 5,233% in the last 10 years, according to ChiefMarTech.com. In healthcare specifically, the demand for personalized and customized patient experiences continues to become prevalent. Today’s healthcare patients […]

At the HLTH conference in Boston this week, telemedicine was the subject of a lot of conversation. The twin themes of telehealth – replacing visits – and remote monitoring – managing care – dominated panels and the exhibit hall alike. For telehealth, the questions centered on: parity of reimbursement rates vs. in-person interactions if visits […]

I’m lucky enough to attend Boston’s HLTH 2021 event and here’s a big shift I’ve noticed in the conference this year: mental health is front and center at the conference. There are no less than a dozen mental health-related companies exhibiting at HLTH, from apps like Calm and Headspace, who have pivoted to: corporate support […]

I’m lucky enough to attend Boston’s HLTH 2021 event, and there is one major theme that already stands out to me: the conflict between locality and specialty. Monday’s lunchtime keynotes presented both ends of this spectrum. First, Cheryl Pegus, Executive Vice President of Health & Wellness at Walmart, spoke about Walmart’s bet to be “all […]

As an Acquia Gold partner, we are thrilled to sponsor the virtual Acquia Engage event happening October 26-27, 2021. Our team is continually growing and adding certified innovators to help customers achieve their digital goals. We’re excited for the chance to sponsor Acquia Engage and enjoy the wide variety of sessions that will be available. […]

Data plays an essential role in today’s digital economy and keeping up with modern data management processes is key to staying competitive. In fact, enterprises with advanced data practices are more productive, innovate faster, are able to enter new markets quickly, and are more likely to be directly monetizing their data compared to their less-mature […]

We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]

Robotic Process Automation (RPA) is the use of software to automate high volume and repetitive tasks that previously required a human to perform. RPA enables the configuration of a “bot” or “digital workers” to capture and interpret tasks on existing applications such as processing transactions, transforming or manipulating data, triggering responses, and integrating with other […]

In the first article in this series, I wrote about my recent healthcare journey and how it lined up (and didn’t) with the strategic advice we give our healthcare clients. In part two of the series, I discussed the importance of an outstanding consumer experience — not just the digital experience — and how it’s […]

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Your organization may face data challenges as you work through ongoing consolidation and a flood of data from new sources. Master data is the cement that bonds your data foundation.  Healthcare leaders are prioritizing an enterprise view and catalogs that contain true master data for patients, providers, or members. But they also want to master […]

In the first blog article of this series, I wrote about my own recent healthcare journey. After undergoing life-saving lung surgery, there I was: in a hospital bed, grateful to be alive and recently off my ventilator — shades of the film “Alien” if you’ve never had the pleasure. And all I had on my […]