We are thrilled to announce that Perficient and Genesis Healthcare System have been selected as a 2021 Acquia Engage Award winner in the Best of Both World’s Category. Winners were chosen by a panel of judges that evaluated based on functionality, integration, performance, and overall experience. Our project won the following award:
“Best of Both Worlds: We want to recognize organizations making the most of both Marketing Cloud and Drupal Cloud. How are you crafting the best digital experience out there through use of content and customer insights?”
Perficient was proud to also sponsor Acquia Engage this year and bring a team of experts to learn from the variety of sessions. With our dedicated team of Acquia Drupal Cloud and Acquia Marketing Cloud experts, we assisted this healthcare system in migrating platforms and realizing the vast benefits of Acquia and Drupal.
“We’re proud of the digital experience we were able to create with Genesis Heathcare System. Through more organized content, personalized messaging and easy self-service appointment scheduling, Genesis is focused on the patient journey.” – Dan Persson, Acquia Drupal Director at Perficient
Genesis Healthcare System Story
Genesis needed to migrate from its legacy content management system within a quick six-month timeframe. At the same time, it wanted to create a more personalized and interactive patient experience. It chose to go with Drupal 9 and the Acquia Site Studio accelerator kit because the platforms offer the ideal authoring experience for the Genesis marketing team and provide full site control.
After meeting with key stakeholders, we assisted Genesis in developing a new content strategy, information architecture, design, and roadmap for future enhancements. Some highlights of the project include:
- Created a content strategy to emphasize key next steps for users along their journey
- Used Acquia Personalization to give marketers access to quickly create campaigns
- Designed, built, and launched the new site in six months
- Integrated with their Epic EMR to enable appointment scheduling for new patients through the website
- Improved patient and visitor experience
For more details, check out the full success story.