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Transform Your Business: 5 Steps to Creating an AI Enterprise with Salesforce

In today’s fast-paced digital landscape, leveraging artificial intelligence (AI) is no longer a luxury but a necessity for enterprises aiming to stay ahead of the competition. Salesforce, a leader in customer relationship management (CRM), offers a suite of AI-powered tools designed to transform businesses into AI enterprises.   This transformation was a key theme at […]

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 Exploring Salesforce’s AI-Powered Future

As a Salesforce developer, staying abreast of the latest innovations is crucial for delivering cutting-edge solutions that drive business success. One of the most exciting developments in the Salesforce ecosystem is the introduction of Einstein Copilot. This blog delves into what Einstein Copilot is, how it works, and why it matters for developers. What is […]

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Navigating JavaScript with Short-Circuiting

Welcome to the world of JavaScript, where every line of code tells a story of efficiency and clarity. Today, we’re diving into a fascinating technique called short-circuiting. It’s like taking the express lane in coding – speeding up your journey while keeping things simple and easy to understand. Join us as we unravel the secrets […]

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Eliminating Data Duplication: A Guide to Duplicate Rules in Salesforce

Hello Trailblazers! In the area of Salesforce data management, maintaining data accuracy and integrity is paramount. Duplicate records not only clutter databases but also lead to inefficiencies in sales, marketing, and customer service processes. To address this challenge, Salesforce offers Duplicate Rules, a powerful feature designed to identify and prevent the creation of duplicate records. […]

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Understanding Matching Rules in Salesforce

Hello Trailblazers! In the area of Salesforce data management, ensuring data accuracy and integrity is paramount. One of the critical aspects of maintaining clean data is identifying and merging duplicate records efficiently. This is where Matching Rules come into play. In this blog, we’ll learn Matching Rules in Salesforce, exploring their significance and implementation. So […]

Perficient Earns Salesforce Data Cloud Expert Specialization 2024

Perficient Earns Data Cloud Expert Specialization

We’re excited to announce our Data Cloud Expert specialization! This is the highest level of Salesforce-validated expertise for Data Cloud. This achievement isn’t just a milestone, it’s a testament to our commitment to revolutionizing how businesses leverage their data to drive business outcomes, unlock trapped data, and enhance customer experiences. How’d We Earn the Data […]

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Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?

The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry.  Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]

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Navigating Trust and Data in Healthcare Marketing

In the ever-evolving landscape of healthcare, trust reigns supreme. As consumers increasingly rely on data to inform their decisions, the healthcare industry faces a pressing need to not only meet but exceed expectations. With disruptive forces emerging from various corners, healthcare organizations find themselves in a race to create personalized experiences that foster lasting engagement […]

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SFCC: The Orchestrator for Your B2C Lead-to-Loyalty Journey

In the competitive world of B2C commerce, fostering customer loyalty is paramount. Salesforce Commerce Cloud (SFCC) provides a robust platform that goes beyond transactions, offering a powerful toolset to orchestrate the entire lead-to-loyalty journey. Here’s how SFCC empowers businesses to build lasting customer relationships: Targeted Acquisition Strategies: From the moment a customer lands on your […]

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Connecting SFCC with Other Clouds

Are you looking to revolutionize your e-commerce strategy? Look no further than Salesforce Commerce Cloud (SFCC) and its powerful integrations with other Salesforce clouds. SFCC’s ability to seamlessly connect with Marketing Cloud, Service Cloud, and Sales Cloud opens up a world of possibilities for businesses seeking to enhance their customer engagement, drive sales, and optimize […]

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Spring 2024 Salesforce Release Brings Important Changes for Healthcare

As of mid-February 2024, the Spring ‘24 release was generally available across all instances of Health Cloud bringing with it a host of improvements and added functionality for healthcare organizations. The new features and enhancements offer opportunities for efficiency, security, and insights. Home Health Advanced visit scheduling enables healthcare organizations to proactively manage care delivery, […]

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Salesforce Data Cloud – What Does noETL / noELT Mean for Me?

In the realm of data management and analytics, the terms ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) have been commonplace for decades. They describe the processes involved in moving data from one system to another, transforming it as needed along the way. However, with the advent of technologies like Salesforce Data Cloud, a […]

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