Content Marketing

Generation X Marketing

Are You Slacking on Generation X in Your Hospital Marketing?

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

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Creating Optimized and Engaging Provider Profiles For Your Hospital Website

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

Empathy-and-Intent-Leveraging-Customer-Insights-for-High-Performing-Content

Empathy and Intent: Leveraging Customer Insights for High-Performing Content

The paths your audiences use to engage with content, make decisions, and buy are becoming increasingly complex. It’s never been more important to let people shop when, how, and where they want. But how do you know what customers want? And how can you create content that engages and drives them to purchase? We recommend […]

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4 Direct-to-Consumer Ecommerce Strategies To Drive Sales and Loyalty in Pharma and Med Device

Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]

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Preparing for HCIC 2021

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

A woman searches for content on a mobile website.

How Taxonomy Connects Healthcare Consumers With Content

We’ve all been spoiled by how easy Amazon and other leading e-commerce leaders have made it for us to find related items when we browse their websites. If I’m searching for a pair of shoes or a blender but not finding the exact item I want, I can often find related items that the site […]

Perficient Interviewed for Forrester Report: Rethink Brand and Performance Marketing

Perficient Interviewed for Forrester Report: Rethink Brand And Performance Media

Today’s customer is unwilling to endure poor, disjointed experiences. As many as one-third of consumers will walk away from a brand after only one bad experience (PwC). To retain current customers and continue acquiring new ones, companies need to prioritize the customer’s needs and expectations. This reframing must extend across the organization, but one critical […]

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Kaizen Evolution of Your Healthcare Website

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

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Content Creation Tips for Healthcare Marketers

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

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Tips to Map Healthcare Audiences: Scenarios and Journeys

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

Online Consultation With Their Doctor

Experience Design for the Patient Journey

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]

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