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Content Marketing

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Conversion-Centered Content: 5 Secrets Your Healthcare Organization Needs to Know

Conversions are healthcare marketers’ lifeblood. After all, most of the effort you spend on audience outreach and engagement, apart from simple brand awareness and public-service campaigns, comes with the ultimate goal of getting those audience members to become patients, members or consumers of your healthcare organization (HCO). That means you need a plan behind each […]

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6 Reasons You Need to Conduct a Content Audit

What’s the state of your healthcare organization’s content right now? How do you know? Each piece of your content tells readers a story about your healthcare organization (HCO). And if you’re not regularly taking stock of your content through a content audit, those old webpages, blog articles and other items may be telling a story […]

A healthcare provider's hands typing on a laptop with a stethoscope, a pen and a clipboard in the foreground

Healthcare Decision-Making: Content Types for Each Stage of the Process

In the healthcare and life sciences space, good content strategy and content creation are rooted in scientific principles. We base our work on key tenets of behavioral science and psychosociology. One of the most important of these that forms a foundation of our work on healthcare personas and journey mapping is the Transtheoretical Model, which […]

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Brand Archetypes in Healthcare: Finding Your Organization’s Personality

When we work with healthcare organizations (HCOs) on their marketing and content strategies, our clients are typically concerned with identifying their audiences. But competition in the healthcare and life sciences industry is heating up. And HCOs have a problem with consumer trust they historically haven’t had to face as much as other industries. So it’s […]

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Celebrating Mother’s Day with Perficient’s Women in Tech: A Working Moms Career Panel

At Perficient, our commitment to fostering an inclusive and supportive environment for all employees is exemplified through our active Employee Resource Groups (ERGs). The Women in Tech ERG, is dedicated to empowering and uplifting women within our tech community. This Mother’s Day, we celebrated in a unique and meaningful way by hosting a “Working Moms […]

Enabling Dynamic Media Feature AEM Custom Components

Enabling Dynamic Media Feature For AEM Custom Components

Dynamic Media is one of the versatile tools provided by Adobe. Previously, it was known as Scene7. It has strong Asset editing and authoring tools capabilities. It is based on a Cache delivery network, which loads the contents to improve page load time and renders the right image renditions correctly resized and optimized. Dynamic Media allows […]


A Comprehensive Guide to AEM Instances: Types, Uses, and Management – Part 1

Let’s go through the basics of AEM. AEM (Adobe Experience Manager) is a CMS that provides digital asset and content management solutions. It is used to create and deploy websites. AEM structure includes instances that vary from environment to environment like Author Instance, Publish Instance, Dispatcher, and Load Balancer. To build any AEM application, it […]

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Which Components Are Available Out of the Box with Sitecore XP Using SXA? A Quick Reference Guide

When planning a new website, a web development team must identify the essential components required for completion. These pieces are often called components. Assuming the site is being built using a Content Management System (CMS), most, if not all of these platforms will have their own set of “out of the box” components. Out of […]

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Healthcare’s Digital Back Door: One Term, Two Meanings and How (or Whether) to Use It

We’re all about opening doors for consumers, members and patients in the healthcare space. We shared a three-part series on the digital front door designed to help healthcare organizations (HCOs) create cohesive experiences that are welcoming to consumers. But having a digital front door implies that a digital back door exists. And therein lies the […]

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How Medical Device Companies Build Loyalty Among Nurses

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

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Caregiver Healthcare Content: When the Patient Isn’t Your Audience

Most of the time, when you’re writing healthcare content for a provider organization, we recommend writing directly to the patient. Writing directly to them helps foster feelings of warmth and connection between your healthcare organization (HCO) and the potential patient. But what happens when you’re writing for the caregiver, rather than the patient? The Centers […]

An image of a tablet, a pen, glasses, a stethoscope and various charts

Healthcare Blogs: 7 Tips for Finding Article Topics That Resonate

We’ve written before about how crucial healthcare blogs can be to your organization’s messaging and outreach strategies. However, it’s not enough just to have a blog. Your team also has to contribute to it regularly. You likely should be posting at least once a week. But that number may be higher if you’re in a […]

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