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Healthcare

Healthcare Blogs: A Prescription for Healthcare Marketing Success

If there’s one thing healthcare marketers need more of, it’s time. Your day is most likely taken up with monitoring campaigns, analyzing metrics of your digital marketing, adjusting strategies and, of course, meetings. But it’s a simple fact: Healthcare blogs provide significant opportunities to connect with your audience and drive conversions. If your healthcare organization […]

Doctor Using A Digital Tablet In A Modern Hospital

Perficient Mentioned in Two Forrester Reports on Tech-Enabled Clinician Experiences

More than half of physicians reported feeling burned out in the past year according to Medscape. And nearly one in four physicians reported feeling depressed. Even more troubling: these are the highest percentages reported in five years. As our experts explored in discussions for a 2022 Forrester report, Ease The Nursing Shortage By Triaging And […]

Healthcare & Life Sciences Takeaways from Dreamforce 2023

Dreamforce has come and gone, and our team proudly attended this year’s conference for a front-row seat to hear Salesforce’s latest innovations. These announcements ranged from AI-centric innovations to new Data Cloud features and everything in between. Takeaways from Dreamforce 2023 With a highly skilled team of Salesforce consultants and developers with Healthcare and Life […]

Big Data Technology And Data Science Illustration. Data Flow Concept. Querying, Analysing, Visualizing Complex Information. Neural Network For Artificial Intelligence. Data Mining. Business Analytics.

Data – The Lifeblood of Artificial Intelligence

With all the hype around artificial intelligence (AI), AI can feel complicated, distant, or foreign. But guess what? It’s not new news and it doesn’t need to be complicated; it’s just a revolution of how we leverage data! Let’s take a quick dive into the data-driven universe of AI. For the purposes of this article, […]

Stephanie Sterling.1

People of Perficient: Meet Stephanie Sterling, Healthcare Business Operations Manager

Our global colleagues bring an unmatched level of dedication, passion, and drive to every project and deliverable. Through Perficient’s industry expertise in healthcare, we can make a difference for patients, care teams, and their families. Healthcare organizations play an integral role in providing equitable access to care options, and Perficient is uniquely positioned to equip […]

Why Word Choice Has Emotional Consequences in Your Healthcare Content

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou, poet and writer I use the above quote when teaching clients about the best practices of effective web writing for healthcare. It’s a good gut check for […]

Monitoring The Health Of Their Patients

Tackling Healthcare Staffing Shortages with Salesforce and Artificial Intelligence (AI)

Aging Populations and Staff Burnout Combine to Create a Perfect Storm for the U.S. Healthcare Staffing Shortage The global population is top-heavy with more than 1 in every 6 Americans falling in the 65 or older age range (AARP, 2023). As the population ages and we see a continued increase in patients with more than […]

Healthcare Storytelling Part 2: Improve Your Patient Stories With the Hero’s Journey

In Part 1 of this series, my colleague Marlana Voerster wrote about the need for healthcare organizations to incorporate principles of good storytelling to make your brand a hero in users’ eyes. In this article, we’ll be talking about storytelling and heroism from another angle: the hero’s journey, also known as the monomyth. It’s a […]

A picture book with a mountain

Healthcare Storytelling Part 1: How your organization can supercharge its origin story

Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]

Female Doctors Discussing At Laptop Desk

Solving Healthcare Challenges with Digital Health Platforms

To meet clinical, business, and evolving consumer needs, healthcare and life sciences organizations are focused on care delivery that enables innovation in patient engagement, data and analytics, and virtual care. According to Gartner’s 2022 Industry Cloud Survey, about 40% of IT leaders say they have started to adopt industry cloud platforms, with another 15% in […]

Healthcare Social Media Content: 4 Types You Should Share With Your Audience

“I’m not sure what social media content to put out there.” This is a sentiment we hear often from our healthcare clients—most often if they’re (a) overworked/understaffed or (b) only focusing on one or two social channels or content types, possibly because of misguided advice from other consulting agencies. (Or (c) all of the above.) […]

Two Doctors Consult During Video Call

How Customer Data Platforms Can Play a Key Role in Delivering Business Value for Healthcare

While most customer data platforms (CDP) are used for customer experience and marketing applications, the potential for better understanding and engaging patients and members is increasingly critical.   Functionally, CDP’s collect, unify, cleanse, segment, and mobilize digital channels to engage customers. In case you’re thinking “what’s the difference between a CDP, a master data management […]

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