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CRM, It’s Not Really A CRM Project Anymore

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

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5 Tips for Transparency in Claims Processing Using Data Governance

What are the business rules that companies are using for claims processing? This is a common question when it comes to performing analysis on claims data and is becoming increasingly important with regulations on billing transparency on the way. The logic used for claims processing is typically embedded in code and is not transparent to […]

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3 Problems That Data and Analytics Can Help Solve in Healthcare

I’m often asked how data and analytics can help to solve key industry problems in healthcare. With that in mind, three key industry issues rise to the top of the list. 1. Cost of Care Delivery The cost of care delivery is at the center of the problems facing the healthcare Industry. Healthcare spending accounts […]

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Argus Safety, Oracle Clinical & RDC Release Notes [Jan. 2020]

Perficient’s Life Sciences practice regularly monitors the software release notes for several Oracle Health Sciences applications, including: Argus Safety Oracle Clinical/Remote Data Capture (OC/RDC) Thesaurus Management System (TMS) Generally speaking, we review release notes at the beginning of each month for the previous month. On occasion, there are no new releases and, therefore, nothing to review; however, […]

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Tips for Healthcare Organizations Building a Complete CRM Database

With the multiple audiences that healthcare organizations typically have, it is often difficult to identify how to incorporate them all into marketing activities and databases. The audience varies drastically depending on the type of healthcare organization. A customer relationship marketing (CRM) database is essential to connect all the audiences. These audiences can include: Prospective patients […]

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Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch

We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]

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DevSecOps Release Coordination – Security Architect

In my previous post, DevSecOps and Release Coordination, I introduced the idea of four key players in the DevSecOps mediated release management process. The idea is to consolidate the validation and approval steps from a “gated” process, and shift the actual work of validation earlier in development. In this post, we will explore the role […]

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IBM Business Automation Content Analyzer

The IBM Business Automation Content Analyzer, which is available as SaaS in IBM’s cloud, can now be deployed on-prem, or in your preferred cloud provider. Instructions to DIY can be found here. Or call Perficient, and we’ll help you plan and deploy it.   For more information on Perficient and to learn what we can […]

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5 Examples of Incorporating AI into Healthcare Marketing

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

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4 Tips to Innovate Your Healthcare Website to Boost Credibility

My last blog analyzed the five key points for designing and implementing a practical, patient-centered website. The final blog in this series provides examples of how to innovate a healthcare website, and boost credibility. Healthcare organizations can provide the bare minimum features of a patient-centered website, but the true innovators will level-up to accommodate advanced […]

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Cloud Resource Security – Shared Responsibility Model

In my previous post on Cloud Resources – Policy and Practice, I referenced the “shared security model” adopted by all cloud providers. In this post, we will dive deeper into the differences and consequences of sharing the responsibility for securing computing resources, applications, data, and networks. Whether your organization is extending into cloud-based resources or […]

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HIMSS Survey Results: Healthcare and the Cloud

Cloud adoption is accelerating. By 2020, about half of all healthcare IT workloads will deploy to the cloud, and healthcare decision-makers are continuing to invest in the cloud. The cloud provides the power for key digital transformation initiatives in healthcare, but according to the HIMSS Technology Outlook Survey: The Outlook for Cloud, many leaders are […]

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AI Summit: Tagging Medical Records Create Vital Data and Analytics

Doug Kemp of Innodata spoke about getting key medical data into a form that can be understood and used.  Like many things, components of AI can parse and understand this data but it can’t be done by itself.  In this particular case, getting even small things wrong in your data has huge implications when using […]

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Patient Safety Improvement with a National Health Record

Patient Safety is the result of practices and policies that healthcare organizations employ to protect patients from preventable harm. A National Health Record would help mitigate some main contributors to patient safety issues, such as medication errors, timely reporting of critical health events and data availability for care teams. Medication Errors According to Agency for […]

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5 Building Blocks of the Practical, Patient-Centered Website

Previously, I discussed the demand for a digital experience in healthcare. This post analyzes the five key points for designing and implementing a practical, patient-centered website. Given the cluttered healthcare content landscape, it’s more important than ever to innovate and consistently deliver a gold standard website experience that provides the content that patients want and […]

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What’s Next for Home Health Programs and Select Condition Scenarios

My previous post outlined the 5 challenges impacting care plans that are managed. In the final post of this series, I highlight a few specific scenarios and outline next steps for home health programs (HHP). Hypertension If hypertension is a targeted chronic condition, that state (e.g., California, New York, etc.) will want reports on participants’ […]

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The Demand for a Digital Experience in Healthcare

What are the symptoms of tennis elbow? Where’s the nearest urgent care clinic? Who’s the best dermatologist in town? Is she in network? Why am I winded after a short walk? What will an X-ray cost me? How do I pay my bill? Consumers approach healthcare from multiple angles, which drives the need for delivering […]

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Value-Based Care Models as Alternatives to Fee for Service

Many major providers did not properly plan for the previous presidential election results. Aetna CEO, Mark Bertolini, according to an article published in the Hartford Courant, sent his team back to the drawing board to develop another plan due to the potential repeal of the Affordable Care Act by the Trump administration. Many Payers are reeling […]

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The Evolution of Care Management – Managing Patient Outcomes and Costs

How Payers and Providers are using Population Health Management to improve patient outcomes and manage costs. According to Markets & Markets, the largest market research firm worldwide: “The population health management market is projected to reach USD 42.54 Billion by 2021 from USD 13.85 Billion in 2016, at a CAGR of 25.2% in the next […]

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5 Data Challenges Impacting Managed Care Plans

Previously, I analyzed the major players in the HHP. This post outlines the 5 challenges impacting managed care plans. Naturally, measuring the success of the Health Home Program is critical. Each state’s Health Home Authority has designed quality measures, as well as reports for utilization and operations of the program. But some of the requirements […]

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