Healthcare

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People of Perficient: Meet Kayla Brown, Solutions Architect

Perficient transforms how the world’s leading enterprises and biggest brands connect with customers and grow their businesses. I recently sat down with Kayla Brown, a solutions architect at Perficient, to learn how she promotes this transformation in healthcare. We also discussed what she values most about her job, and why she loves her team. Kayla, […]

Medical Concepts, Safe Support

The Top 6 Emerging Healthcare Trends for 2023

With new regulations and increasing access to data, healthcare organizations (HCOs) have a lot to balance to keep pace with ever-changing consumer expectations. With an understanding of what’s next for the healthcare industry, HCOs can more strategically prioritize investments. As we approach the new year, we expect the following six trends to drive the healthcare […]

Futuristic Globalization Interface.

Driving DE&I In Healthcare With Global Collaboration: Insights from Latin America

I recently connected with one of our colleagues in Latin America (LatAm) to discuss how she participates in global collaboration, and how that collaboration supports diversity, equity, and inclusion (DE&I) in the healthcare industry. Laura Catalina Navarro Rodriguez, an account manager at Perficient, facilitates a culture of collaboration and strong communication across global teams. I […]

Clinician Burnout Impacts Nurses

Perficient Mentioned in Forrester Report on Clinician Burnout

It’s understandable that the pandemic could stretch the strongest of care teams to exhaustion and overwhelm. Yet healthcare organizations (HCOs) were grappling with clinician burnout long before COVID entered the scene. In fact, the importance of clinician burnout – and the dire impacts if not addressed – was formally recognized nearly a decade ago. In […]

Working In Office.

4 Types of Data to Create More Personalized Healthcare Experiences

Clinical technology has become incredibly advanced, but when it comes to patient experiences, the healthcare industry is lagging behind. We have the technology to clone an organ, yet siloed data is still causing fragmented patient experiences. Despite this, healthcare consumers are demanding that organizations provide experiences personalized to the degree that they have come to […]

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A Digital Experience Success Story: Advancing Personalized Engagement With Health Benefits

Today’s healthcare consumers expect the same quality of digital engagement from their care teams that they experience from organizations in other industries. Forbes reports that “half of healthcare consumers say a bad digital experience can ruin their entire experience with a provider, and about one in four would switch providers for high-quality digital services.” Our […]

Heart Health

DE&I in Healthcare and Digital Industries: A Digital Seller’s Perspective

I connected with Felicia Johnson, a digital seller at Perficient with experience selling across channels and industries, to discuss what’s happening in the healthcare industry around diversity, equity, and inclusion (DE&I). We also discussed how she promotes these values through volunteer work. I loved hearing about how Perficient supports DE&I in the technology industry and […]

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People of Perficient: Meet Phil Nabors, Lead Business Consultant

Perficient is committed to transforming how the world’s leading healthcare organizations connect with customers and grow their businesses. Phil Nabors, a lead business consultant with decades of experience in IT, is accomplishing just that for our clients. We discussed how his team’s current work, implementing an Amazon Web Services (AWS) analytics and data lake solution, […]

African Woman on tablet device

To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

Hone Your Healthcare Content’s Tone: 6 Best Practices

The content of your healthcare organization’s website is key. But perhaps as important as the actual substance of what you say on your site is how you say it — the tone in which you present the information. With in-person or video communication, audiences can infer deeper meaning, deduce emotional states, and gauge the speaker’s […]

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Dreamforce ’22 – What Part Can We Play in Reaching Health Equity?

In late September, our team attended Salesforce’s largest conference, Dreamforce, in San Francisco. For many attendees, it was the first time in three years that they were able to gather in person with peers and clients. During the three-day conference, 40,000 Salesforce partners, clients, and vendors got together to hear from Salesforce leadership, industry experts, and a […]

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An Omnichannel Member Services Success Story: Improving Member Satisfaction

For healthcare payers, performance bonuses and analyst recommendations are dependent on external scoring by government agencies, regulators, and other third-parties. When our large Midwestern payer client’s customer satisfaction scores began to decrease due to unsatisfactory first-call resolution, inaccurate data, lack of omnichannel capabilities, and inaccurate billing information, the organization realized it needed a plan to […]

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