Healthcare

Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. This inclusion marks the second time Perficient has been listed as a sample martech integrator in the report. The Marketing Technology Vendor Guide helps marketing leaders traverse the current martech vendor landscape, identify the right marketing technology solutions to […]

Becker's Healthcare Podcast Revenue Resilience

[Podcast] Revenue Resilience on Becker’s Healthcare Podcast

In a new episode of Becker’s Healthcare Podcast, Paul Griffiths, General Manager of Digital Health Solutions, joins Brian Zimmerman, Custom Content Editor with Becker’s Hospital Review. Gain insights on: Why placing an emphasis on revenue recovery is often shortsighted Who owns the patient experience in a health system Why cross-functional perspectives have become more important […]

How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

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Healthcare CRM: Evolving Beyond Your Legacy Platform

Over the past fifteen years I’ve spent thousands of hours helping healthcare organizations adopt and get the most out of their CRMs. These efforts have changed significantly as the market has evolved. Part of my job has been to change the mindsets of those that had been doing it one way for decades.  The highly […]

Close Up On Hands Cleaning Credit Card Reader.

Healthcare Distribution & Manufacturing Companies Will Have Another Record Year in 2021

An eMarketer article reported that “US B2B Digital Healthcare Ad Spend will grow by 41.2% in 2020 to reach $848.1 million. That is the highest growth rate out of all the sectors for which we track B2B digital ad spending.” Now, I can’t say I’m surprised by this statistic. As eMarketer accurately points out, not […]

eHealthcare Leadership Awards 2020 Winner

3 Perficient Healthcare Projects Awarded for Consumer-Centric Excellence

Perficient is pleased to announce that our work for Woman’s Hospital and Henry Ford Health System has gained recognition in the 2020 eHealthcare Leadership Awards. Woman’s Hospital Home Page Designed for All Women Woman’s Hospital | Best Internet Home Page – Hospital, under 200 beds, Gold Transforming content organization and leveraging a broader color palette, […]

Woman Having Telemedicine Session

8 Trends for Healthcare in 2021

Momentum in digital healthcare transformation… it’s massive, and much needed. As organizations adapt to new modes of care, demands on resources, and consumer expectations, payors and providers are eyeing opportunities to reduce costs, improve care, build awareness, and expand relationships. Here are 8 trends we’re currently tracking into 2021: TREND 1: The evolution of healthcare […]

Healthcare Meeting

Q&A: Perficient Chairman and CEO Talks Recent Appointment to St. Luke’s Hospital Board of Directors

Following his recent appointment to the board of directors of St. Luke’s Hospital, a faith-based, nonprofit healthcare provider headquartered in St. Louis, I chatted with Jeff Davis, Perficient Chairman and CEO, about the distinction and his goals for working with the healthcare provider. Jeff, thanks for the time. A Board of Directors appointment is an […]

Man Looking At The Milky Way Galaxy

[Podcast] Building Strength and Resilience in Your Health System

Throughout 2020, the healthcare industry has faced incredible challenges. And now with the ongoing strain of dealing with the pandemic, many health systems are facing fatigue maintaining their strategic focus. In a recent episode of TouchPoint podcast, hosts Reed Smith and Chris Boyer discuss the top concerns of healthcare executives, share an article that illustrates […]

Digital Account Opening

Essential Question for Healthcare: Why Redesign Your Website?

For the vast majority of hospitals, a redesign is triggered by three events: An organizational-wide rebrand or rename Acquisition or merger with another entity Annual funding cycle catches — e.g. “it’s been too long” or “we’ve asked two budgets ago” However, this funding decision is just the starting place. Your website is the first — […]

Patient Files Are So Old Fashioned

Create Successful Marketing Automation Campaigns for Healthcare

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? You can send personalized emails, text alerts, nurture customers, save internal time and resources, and create an overall better experience between your brand and your customer. With that being […]

Seo In Healthcare

Microsoft Cloud for Healthcare Is Generally Available

At Perficient, we see a lot of our partners investing in healthcare in general.  Most of our partners have evolved to the point where their tools are HIPAA compliant and many are willing to sign BAA’s.  I think it’s significant then that Microsoft’s recent announcement that Microsoft Cloud for Healthcare is generally available. Getting beyond […]

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