Douglas Stewart, principal of healthcare and life sciences, is utilizing his 20 years of healthcare experience to solve our clients’ needs with the best solutions to their most complex challenges. We recently connected to discuss how he came to join the Perficient team. I loved hearing more about his background in the healthcare space and […]
Healthcare
What If the Patient Experience Started Way Before Your Doctor’s Visit?
In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this […]
3 Takeaways From Our Panel Discussion on Proactive Women’s Health
To kick off National Women’s Health Week, we facilitated a discussion with leaders from American Cancer Society and BD on inspiring and supporting proactive women’s health. Our conversation covered several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey. The discussion was moderated by Marlana Voerster, senior healthcare & life sciences strategist […]
3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics
It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]
5 Reasons to Get Excited for our LinkedIn Live Event on Proactive Women’s Health
Did you know that while women make 90% of household healthcare decisions, 66% of them feel misunderstood by the healthcare industry. Despite being such a large stakeholder group in healthcare, their unique needs tend to be misunderstood and overlooked. Healthcare organizations and life sciences leaders can impact change and improve women’s care experiences through thoughtful […]
Healthcare Content: The Challenges of Writing for Healthcare Consumers
It seems like such a simple task: Write informative content about your healthcare organization that speaks to your users’ concerns and encourages them to convert. Easy, right? If you’re involved even tangentially with healthcare content development, I’m assuming the preceding paragraph led to sarcastic scoffs or eye-rolling from you. Writing high-quality healthcare content that converts […]
People of Perficient: Clinical Expertise in Healthcare Consulting
We empower healthcare organizations by developing effective strategies, implementing pragmatic solutions, and creating exceptional consumer experiences. Our consultants bring decades of deep experience across an array of healthcare settings to help our client’s build strategies for an evolving market and solve complex technical challenges. I recently sat down with a few of our healthcare leaders to discuss how they are utilizing […]
PHI In Web Analytics, The Do’s and Don’ts
This is a continuation of my previous discussion on PHI and Online Tracking. We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login. Even with extra care there are a number of ways in which you can track activity and events on […]
A Healthcare Story: Improving Health Plan Buying and Maintenance Processes With Salesforce
Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we […]
PHI and Online Tracking Technologies
Recently, the Health and Human Services Department (HHS) came out with guidance regarding the use of online analytics technologies. This guidance will impact a lot of Provider and even some payer websites. This includes hospitals, clinics, medical groups, imaging centers, and more. It gives more insight into how healthcare organizations can better ensure patient data […]
People of Perficient: Meet Marybeth Wrabel, Payer Specialist
With robust industry expertise, our healthcare team achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their businesses. I recently sat down with one of these experts. Marybeth Wrabel is a lead of payer strategy at Perficient who applies her 20 years of expertise in the payer industry to deliver […]
How Medical Device Companies Can Ride Healthcare’s Retail Wave
There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]