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Marketing Automation

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Salesforce Data Cloud – What Does noETL / noELT Mean for Me?

In the realm of data management and analytics, the terms ETL (Extract, Transform, Load) and ELT (Extract, Load, Transform) have been commonplace for decades. They describe the processes involved in moving data from one system to another, transforming it as needed along the way. However, with the advent of technologies like Salesforce Data Cloud, a […]

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Leveraging Data Cloud for Medical Devices

From patient records to medical device telemetry, the volume and diversity of data generated for medical device companies can be staggering. However, harnessing this data to its full potential remains a significant challenge for many. Healthcare organizations, including medical device companies, grapple with dispersed data across various departments and technologies. This fragmentation impedes timely and […]

Adobe Summit 2024

Adobe Summit 2024: Top 5 MOps Sessions We’re Excited About

Whether you are attending in person or virtually, another exciting Adobe Summit is coming our way. As Adobe continues to expand its footprint across all of Marketing Technology, Garett Meznarich (Director of Digital Marketing) and I (Technical Architect, Marketing Automation Team) thought it would be helpful to give you a Marketing Operations perspective on what […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

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Marketing Cloud: A Hands-On Tutorial Using the Trailhead Simulator

Marketing Cloud is a powerful business tool to create, manage, and optimize marketing campaigns. However, getting hands-on experience with Marketing Cloud can be challenging, as it doesn’t provide demo environments or Trailhead hands-on challenges. But fear not, as Salesforce has introduced a Trailhead simulator for Marketing Cloud, allowing users to practice and enhance their skills […]

What Stage Of Digital Transformation Is Your Business Currently In?

Digital Transformation: An Equipment Rental Industry Case Study

In a rapidly evolving business landscape, industries across the board are constantly seeking innovative ways to stay competitive and relevant. The story of one equipment rental leader’s journey serves as a compelling example of how embracing technology and leveraging data can pave the way for transformative change. Leveraging Technology to Create Opportunity Our client in […]

Deciding on a marketing automation platform.

Deciding on a Marketing Automation Platform is Like Buying a Car

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

How Can Regional Insurance Carriers Harness the Power of AI?

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. One such industry that will be forced to utilize AI solutions to gain a competitive advantage is the regional insurance carrier industry. By harnessing the power of AI, regional insurance carriers can streamline their operations, enhance customer experience, […]

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SMS Marketing: A Great Way to Maximize the ROI of Your Business

The era of single-channel marketing is over. Marketing professionals now have access to several touchpoints via diverse mediums. In order to provide the best experience, customers also expect businesses to use all of them. By enabling you to communicate with customers—and potential customers—in real-time with pertinent and persuasive messages, SMS marketing can be a useful […]

Marketing Automation

Marketing Automation: Best Practices for Your Business Success

Marketing automation is the use of technology to automatically handle marketing operations and multifaceted campaigns across several channels. To boost income and maximize productivity, marketing and sales teams employ marketing automation to automate online marketing campaigns and sales activities. Employees are freed to work on higher-order issues when repetitive jobs are properly handled by automation […]

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Submit Action to Save Contacts in List Manager with Fields Mapping Part 2 Create Submit Action

This article is the third post on creating a Submit Action to save Contacts into the List Manager in Sitecore. In the previous post, we developed the SPEAK editor layout for the custom Submit Action in the Core database for Submit Action to have Field mapping ability. In this part, we will construct a class to save […]

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Submit Action to Save Contacts in List Manager with Fields Mapping Part 1 Create SPEAK Editor

This article is the second post in the series on creating a submit action to save contacts into the list manager in Sitecore. In the previous post, we saw a basic implementation without the ability to map form fields with the custom-created submit action. It only offered the option of configuring the Contact List via […]

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