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Business Team Brainstorming Data Target Financial Cocnept

Becoming Data Driven: Increase Data Knowledge and Literacy

This is the fourth blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the other blogs in the series via these links: first blog, second blog and, third blog.    A data-driven organization is one […]

Women Discussing Data

Becoming Data Driven: Make the Data Accessible, Integrated, and Reusable

This is the third blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the previous posts here and here. A company becomes data-driven when they look to data to make important business decisions across the […]

Focus And Dedication Got Her Far

Becoming Data Driven: Embrace New Data Technology

This is the second blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. To read the first blog click here.   Companies with outdated technology such as on-premises data warehouses, Excel spreadsheets as a data source, and email […]

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Google’s Universal Analytics Is Disappearing: How It Impacts You

In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]

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Becoming Data-Driven: Give Employees and Customers Access to the Data

This is the first blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. A data-driven organization is one that effectively and consistently utilizes data in its decision-making process across all levels of the organization. It means driving change, […]

three women in an office looking at a computer

Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach

It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]

Oil Refinery At Twilight

Perficient Earns Document AI and Energy & Utilities Google Cloud Expertise Designations

We are excited to kick off 2022 by adding two new Google Cloud expertise designations to our roster, bringing our total count to thirteen. The Document AI and Energy & Utilities Expertise designations demonstrate our technical proficiency and customer impact with the Google Cloud Platform (GCP). Document AI We have demonstrated expertise in delivering Document […]

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Perficient Earns Automotive and Retail & Wholesale Google Cloud Expertise Designations

Earlier this year, Perficient earned the E-commerce App Modernization and Conversational Design Google Cloud Expertise Designations. We are excited to announce that we have earned the Automotive and Retail & Wholesale Expertise Designations, bringing our total count of expertise designations to eleven. Automotive Our automotive experience helps OEMs, suppliers, and dealers work together to delight […]

Who Knows What A Hacker Can Do With Your Information

Time Travel with Snowflake and BigQuery

Hello friends, I am back with another interesting topic called “time travel.” I believe many of you wish you could go back in time and fix something. The idea of time travel was made possible in the fictional world of movies and books, including Aditya 369 (released during my teens), recent Marvel movies, and Tenet.  […]

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Cloning with BigQuery and Snowflake

Today I write my first blog with the hope of posting more in the future. I call myself as data enthusiast who likes to analyze and understand data in order to write my solutions because, ultimately, it’s the data that is critical for any application. Without further ado, let’s jump into the today’s topic—cloning on […]

Online Consultation With Their Doctor

Pega and Google Cloud Unite to Provide Personalized Healthcare Experiences

The need for data interoperability is greater than ever. Approached strategically and at an enterprise level, interoperability presents a big win for healthcare organizations. It stands to turn data into a true strategic asset that can accelerate clinical, marketing, and operational excellence. Healthcare organizations need easy-to-use technology to support the exchange of healthcare information and to […]

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Key Takeaways from Google Cloud Next ’21

Every year Google Cloud Next sets the stage for key technologies and capabilities to be vigilant of throughout the year. With more than 100 products that span AI/ML, data analytics, API management, networking, storage, and more, Cloud Next presents an opportunity to learn the latest on digital transformation solutions. Perficient’s experts tuned in for the […]

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