In today’s contemporary world, mobile app development is evolving and progressing, giving mobile apps a gradual but steady makeover. All mobile applications are not developed the same way. There are many different ways of developing mobile applications in today’s market like native platforms, web, progressive web apps (PWAs), cross-platform app development, etc. When creating native […]
Ready or Not, GA4 is Coming
Google Analytics – the linchpin of every digital marketer’s data reporting schema – is set to go through some big changes in the next year. As I detailed earlier this year, Google has announced that in 2023 they will deprecate Universal Analytics (UA), the version of Google Analytics that we have become accustomed to over […]
Introduction to Google Analytics – A Guide for Beginners
A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]
The Fifth Thing to Know When Looking to Replatform
A significant driver for needing to change platforms is when your business undergoes a significant digital transformation effort. Typically, a company chooses to undertake a digital transformation because they need to change the experiences their customers have with their brand. Usually, that means some amount of change in systems in order. Reason #5: Your Business […]
Handling ever changing source schema issues using Python and Snowflake
The problem statement: An organization having a lot of FMCG products, conducts campaigns in various cities across India. The main aim of this campaign is to promote the products and collect feedback from the customers both existing and prospective ones. The data is collected in excel files and loaded to a centralized location in the […]
Becoming Data Driven: Increase Data Knowledge and Literacy
This is the fourth blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the other blogs in the series via these links: first blog, second blog and, third blog. A data-driven organization is one […]
Becoming Data Driven: Make the Data Accessible, Integrated, and Reusable
This is the third blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. You can read the previous posts here and here. A company becomes data-driven when they look to data to make important business decisions across the […]
Becoming Data Driven: Embrace New Data Technology
This is the second blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. To read the first blog click here. Companies with outdated technology such as on-premises data warehouses, Excel spreadsheets as a data source, and email […]
Google’s Universal Analytics Is Disappearing: How It Impacts You
In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]
Becoming Data-Driven: Give Employees and Customers Access to the Data
This is the first blog in a series that dives into how organizations become data-driven, with insights and strategy from Perficient’s Senior Data Strategist and Solutions Architect, Dr. Chuck Brooks. A data-driven organization is one that effectively and consistently utilizes data in its decision-making process across all levels of the organization. It means driving change, […]
Beyond Email in Marketo: Let’s Talk SEM to Extend Your Reach
It’s no surprise that when you think of Marketo you think of Email first. But Marketo is so much more than that. It’s the perfect tool for tracking the true ROI of your entire marketing efforts, so why do so many brands fail to use Marketo to its full potential? Part of the issue is […]
Perficient Earns Document AI and Energy & Utilities Google Cloud Expertise Designations
We are excited to kick off 2022 by adding two new Google Cloud expertise designations to our roster, bringing our total count to thirteen. The Document AI and Energy & Utilities Expertise designations demonstrate our technical proficiency and customer impact with the Google Cloud Platform (GCP). Document AI We have demonstrated expertise in delivering Document […]