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Do You Have An Enterprise Data Strategy?

This time of year, I like to talk about updating the data strategy for the new year to include new business goals and new technology and in doing so I sometimes forget that there are still many companies that do not have a data strategy to update.   What is a Data Strategy and why […]

Incorta and Google Cloud: Unleashing the Power of Data in BigQuery

Incorta and Google are partnering on several initiatives around cloud computing and analytics deployments,  aimed at helping companies move business application and enterprise resource planning data into the cloud. Companies want to move data to a data lake to perform analytics and gain insights from that data. However, this can be challenging for ERP, CRM, […]


Generative AI Revolution: A Comparative Analysis

In the world of Generative Artificial Intelligence (AI), a new era of large language models has emerged with the remarkable capabilities. ChatGPT, Gemini, Bard and Copilot have made an impact in the way we interact with mobile device and web technologies. We will perform a comparative analysis to highlight the capabilities of each tool.   […]

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Google Gemini AI Integrates Seamlessly with Salesforce for Enhanced Efficiency and Productivity

Last week, Google announced Gemini, its groundbreaking multimodal AI model designed to push the boundaries of performance and versatility in AI technology. This means it can generalize and understand; operate across platforms; and is trained across different types of information, including text, code, audio, image, and video. It’s also the most flexible AI model yet […]

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Perficient Included in Forrester’s Application Modernization And Migration Services Landscape

In today’s world, enterprises must put an emphasis on their cloud transformation, or they’ll be left behind. To have success, organizations must adopt cloud in concert with business vision to deliver digital initiatives and strategic goals. One of the leading drivers of digital transformation is application modernization and migration, but unfortunately, not everyone has the […]

Do you Need an Operational Data Store?

I often work with organizations that have a need to move data out of their transactional operational systems to a repository in real-time. These organizations usually have a need to reduce query, reporting, and analytics loads on operational systems while increasing the real-time query and analytics applications to make better data-driven decisions.  This operational data […]

The Data Lake and Data Zones

I believe there is confusion about what a data Lake is based on a 10-year-old definition that is not accurate anymore so,  in this post, I wanted to provide some clarity of what a Data Lake is in today’s technology terms. A data lake is a centralized repository that allows you to store all your […]

Data Lake, Data Warehouse, Data Lakehouse?

I have read several articles that explain that the Data Lake, Data Warehouse, and Data Lakehouse are different repositories and that you may need several or all of them. Frankly, I don’t agree, and I thought it was time to provide a different point of view. In this post, I will explain why I believe […]

Connect with us at Google Cloud Next 2023!

Google Cloud Next is only a few short weeks away! The conference will occur August 29-31, 2023, at the Moscone Center in San Francisco. Next is where decision makers, developers, and anyone passionate about an accessible, scalable, socially responsible cloud come together to share challenges, solutions, 10x ideas, and game-changing technologies. Be sure to visit […]

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Courtney Haupt Dives Deep with Clients and Colleagues

Perficient promotes an inclusive culture where every colleague is challenged, championed, and celebrated. Our award-winning culture attracts and retains proficient people like Courtney Haupt, senior technical consultant. Courtney joined Perficient after receiving a referral from a trusted peer, and she has continued to learn and grow during her time here. Continue reading to learn more […]

Perficient Achieves Data Analytics Partner Specialization

Perficient is excited to announce that we have earned the Data Analytics Partner Specialization in the Google Cloud Partner Advantage Program.  By earning this Partner Specialization, we have demonstrated a deep level of technical proficiency, expertise, and customer impact by building client infrastructure and workflows on the Google Cloud. The Google Cloud Data Analytics Partner […]

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Make the Move to Google Analytics 4 (GA4)

Google Analytics is one of the most powerful tools available for businesses to track and analyze their website traffic. With the release of Google Analytics 4 (GA4), Google has introduced a new and improved version of the platform, including a range of new features and benefits. Suppose you’re currently using Universal Analytics to track your […]

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