Optimizely

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Optimizely CMS – the Importance of GUIDs and Assembly Names

In the Optimizely CMS world, we see GUIDs everywhere. They are unique identifiers for content types and more. As part of Optimizely CMS development, developers are advised to always specify GUIDs in their Content-Type declarations. If one isn’t specified, the DB assigns one dynamically when saving the Content-type. A big reason for this is that […]

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How to get a list of properties of a Content Type defined in Optimizely

Properties are simply fields used to create a content type in Optimizely. In this blog, we will learn how to get a list of properties of a specific content type defined in Optimizely. These properties can be simple text, rich text, images, links, etc. Content In Optimizely CMS, the first term you will hear is […]

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Planning for Digital Transformation

Digital Transformation programs based on new Content Management Systems (Sitecore, Optimizely, Adobe, etc.) are expected to have an immediate impact on both strategic and tactical goals.  While the immediate impacts are the primary focus, the long-term plan is to enable the organization to: Improve customer conversions by improving one or more aspects of the sales […]

Data Guide

Is Optimizely A Good Fit For Portals?

This is a question that I am often asked and having seen many successful Optimizely portals, I can absolutely say the answer is yes.  I’ve been amazed by what clients have been able to achieve with portals built on the platform.  In this article, I would like to discuss a few topics that could potentially […]

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Optimizely CMS 12 – Implementing a Reverse Proxy with YARP

The last few CMS implementations that I’ve done have required reverse proxies to surface external content.  By the time I had completed my last CMS 11 project, I was a pro with reverse proxies. And then CMS 12 came and changed everything.  CMS 12 moved to .Net Core on Linux web apps. This change removed […]

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Optimizely CMS 12 – Dependency Injection(DI) – StructureMap vs ASP.Net Core

If you are upgrading to Optimizely CMS 12, one of the breaking changes to consider is the change to the Dependency Injection(DI) framework. Earlier versions of Optimizely CMS had their own DI hosting framework that supported other concrete DI implementations, like StructureMap. With CMS 12 and ASP.Net Core, DI framework is built into the system. […]

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Optimizely Page Publish Options – Do’s and Dont’s

  Page Publish is the most basic feature of a CMS. This is what makes our content visible to the world. Episerver CMS (now known as Optimizely Content Cloud) too has the feature and some more flexibility built around it to aid our content authors. There’s the usual page publish, where you hit a button […]

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Optimizely Search : How to search for all expired assets

First of all, I want to mention that EPiServer Find (now known as Optimizely Search and Navigation) is a great tool to search for content on an Optimizely site, whether its CMS or Commerce. It comes with a range of options to customize and with filtering and boosting ability to get the best results. Often […]

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Driving Success with Optimizely DXP and Perficient

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]

Celebrate

Perficient’s Alex Harris Honored as Optimizely MVP

Perficient is thrilled to announce our very own Alex Harris, Conversion Optimization Director, as the newest Optimizely MVP. In 2022, Harris is one of 13 individuals worldwide selected as an OMVP, and one of only seven awarded as a Strategy OMVP.  Each year, Optimizely awards a select group of individuals the honor of being an […]

Optimizely: Spire Style Guide Changes with setPreStyleGuideTheme and setPostStyleGuideTheme Methods

In Spire, we have two main methods for changing the style of global elements. We refer to this as the Style Guide, which covers the style of HTML elements such as headings, paragraphs, input tags and so on. For front-end components, we use the Mobius library, which is a configurable and extendable React Styles component. […]

High Five

AMN Healthcare and Perficient Win 2021 Optimizer Award

The ever-changing nature of the pandemic reinforces the importance of digital experiences across every industry. According to a recent article from McKinsey & Company regarding Covid-19’s effect on consumer thinking about healthcare, “consumers increasingly prefer digital channels across all healthcare-related activities.” This created a unique opportunity for healthcare companies to enhance and broaden their platform.  AMN […]

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