Posts Tagged ‘CRM’

Covid19 Rapid Response Guide Cover Image Blogratio

[Guide] Digital Health Jump Starts: Build Payor/Provider Resilience During COVID-19

COVID-19 appears certain to be a long-term challenge, with successive, overlapping waves of surge and retreat. Healthcare providers and payors remain immersed in the pandemic. Deaths and hospital admissions are well above normal levels, requiring emergency response measures to manage and care for thousands of patients. Many questions, nuanced by geographic and demographic considerations remain: […]

Istock 525883066

Creating a Seamless B2B Commerce Experience With CPQ, CRM, & ERP

In our recent blog, Strengthen Your B2B Commerce Experience with CPQ & PIM, we learned how integrating a product information management (PIM) system with a configure price quote (CPQ) system can build efficiency and accuracy throughout the B2B buying process. Next, we’ll explore the benefits and delineation of responsibility between a customer relationship management (CRM) […]

Pega Dev Job Perficient

14 Reasons Why You Should Grow Your Pega Career at Perficient

If you’ve driven a car, used a credit card, submitted a claim, or performed countless other everyday tasks, you’ve likely interacted with Pega. But what is it like to build those solutions, and better yet, why would someone want to build those solutions as part of the Pega team at Perficient?  According to our clients, […]

CRM, It’s Really a Marketing Project

I’m following up on my original post that a traditional CRM project is no longer just about the tool.  So while I agree that a CRM tool is important, success comes from the recognition that CRM is part of a landscape and that it must fit into that overall ecosystem in order to provide value. […]

Pharmacovigilance

5 Advantages of Having a Marketing CRM For Healthcare Organizations

Customer relationship management (CRM) systems have integrated with marketing automation tools across various industries for quite some time. It is often seen as a powerful driver in supporting acquisition and marketing strategies. This trend has slowly grown in popularity within healthcare, with some organizations well into its adoption, and others barely starting. Within healthcare, a […]

customer relationship management

A Comprehensive Marketing CRM Approach for Healthcare

It’s widely known that leveraging customer relationship management (CRM) systems for marketing purposes can be extremely valuable for organizations. It can assist with efficient communications, supporting patient/member journeys, building and growing relationships, and enhancing the customer experience to name a few of its benefits. As consumers are demanding more from the healthcare industry, irrespective of […]

CRM, It’s Not Really A CRM Project Anymore

Lately, I’ve worked on a number of CRM projects for clients.  One theme sticks out more than anything else.  It’s that a Customer Relationship Management (CRM) project is not really a CRM project.  Instead, they are the following: Marketing Data Integration Knowledge Management In many cases, the budget for a CRM project has more funds […]

customer relationship marketing

Tips for Healthcare Organizations Building a Complete CRM Database

With the multiple audiences that healthcare organizations typically have, it is often difficult to identify how to incorporate them all into marketing activities and databases. The audience varies drastically depending on the type of healthcare organization. A customer relationship marketing (CRM) database is essential to connect all the audiences. These audiences can include: Prospective patients […]

Microsoft Dynamics 365 Marketing Best Practice: Personalization is Key

My last post focused on knowing your audience and the importance of tailoring marketing messages to them. In this post I will focus on best practices for utilizing Dynamics 365 Marketing to leverage personalize SMS campaigns, promote relevant events, and optimize campaigns in real time. Unlock the Power of Personalized SMS For as advanced as […]

Microsoft Dynamics 365 Marketing Best Practice: Know Your Audience

My last post focused on optimizing email campaigns with Microsoft Dynamics 365 Marketing. In this post I will focus leveraging Microsoft Dynamics 365 Marketing to know your audience and communicate to them personally. Know Your Audience Today’s consumers expect a more personalized experience with your organization. 74% of marketers agree that targeted messages and personalization […]

How Can Microsoft Dynamics Marketing Help Boost Email Campaign ROI?

In my last blog post, I introduced our new guide, Improve Consumer Engagement with Microsoft Dynamics 365 Marketing. In this post, I will focus on some enhancements Microsoft Dynamics 365 Marketing provides to email marketing campaigns. Master the Email Basics How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? […]

[GUIDE] Improve Consumer Engagement with Microsoft Dynamics 365 Marketing

Improving consumer engagement is top goal for most enterprises today. Yet, it is not an easy task. From juggling the demands of traditional consumer outreach and marketing to exploring ways to educate consumers about your organization, the landscape can be rugged with no clear path to success. Further complicating matters, consumers today expect you to […]

Load More