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Digital Product Catalog: The Medical Device Marketer’s Guide

Imagine this: You are a marketer at a medical device organization. Your products are cutting-edge, innovative, and best-in-class. It’s every marketer’s dream. But here is the big question: Is the experience your digital product catalog delivers as innovative as your products?   Often, the answer is “No,” and that’s not surprising. Many of us remember the […]

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What Super Bowl LVIII Taught Us About Reaching Invisible Healthcare Audiences

Like many of you, I sat down recently to take in the 58th Super Bowl. Having no teams in the game, I was largely there for the commercials — and, sure, for the Taylor Swift sightings. And, to those ends, I was pretty satisfied. I absolutely loved CeraVe’s Michael Cera commercial. And Ben, Matt, Tom, […]

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Connect with Us at SCOPE 2024!

SCOPE is only a few weeks away! The conference will take place on February 11-14, 2024, in Orlando, Florida. Still not registered? Click here! The SCOPE (Summit for Clinical Ops Executives) conference is a premier event in the field of clinical operations, providing a comprehensive platform for professionals to explore the latest trends and innovations […]

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Overcoming Healthcare’s Mountain of Mistrust – Part 3: Medical Device Organizations

Overcoming Healthcare’s Mountain of Mistrust, our series on building trust among healthcare consumers, has reached its conclusion as we turn our focus on medical device companies.  The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, and the healthcare and life sciences spaces are no different. Building […]

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Healthcare, HIPAA, Sitecore and BAAs

Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. With that being said, I’ve had a lot of […]

Resolutions for Medical Device Marketers 2024

New Years Resolutions Medical Device Marketers Should Make in 2024 

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]

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Adobe Commerce, Medical Device & Life Sciences, and … Golf?

My journey from golf course employee to building HIPAA-ready commerce solutions.   I’ve spent essentially my entire career in the medical device and life science space, and it didn’t start the way you would think. In college, I worked at a golf course as the guy who drove that funny tin can of a golf […]

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Growing Our Global Delivery and Medtech Software Development Expertise with the SMEDIX Acquisition

For more than 25 years, we’ve grown our presence, our talent, our skills, and our global footprint so that we can continually provide critical Agile software development and delivery services to the world’s biggest brands. Last October, we proudly entered into an agreement to acquire SMEDIX, Inc., a healthcare and life sciences software engineering firm […]

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Medical Device Industry Trends for 2024

The medical device industry is in a constant state of evolution. We are seeing more sophisticated consumer expectations, advancements in technology, regulatory changes, and changing healthcare needs – just to name a few. As we gaze into our crystal ball, five key trends have bubbled up. Let’s look at what is poised to impact the […]

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Perficient Recognized in Forrester’s AI Services Landscape

As we step into 2024, the transformative impact of Artificial Intelligence (AI) and generative AI on enterprise-level organizations has reshaped the business landscape in profound ways. The continual evolution of these technologies has empowered businesses to leverage advanced algorithms, predictive modeling, and generative capabilities, driving unprecedented innovation and efficiency. From enhancing decision-making processes to revolutionizing […]

Daylio: your personal mood journal

In the digital age, where technology seamlessly integrates into our daily lives, mental health apps play a pivotal role in providing support and fostering well-being. For individuals facing psychological and psychiatric disabilities, the quest for emotional balance becomes an essential aspect of their journey. Enter “Daylio,” a personalized mood journal that transcends conventional note-taking, offering […]

Calm: Nurturing Tranquility in the Realm of Mental Health Apps

In the fast-paced world we navigate daily, finding moments of calm and tranquility is paramount for mental well-being. For individuals facing psychological and psychiatric disabilities, the quest for serenity becomes even more crucial. Enter “Calm,” a beacon in the realm of mental health apps, meticulously designed to offer solace, relaxation, and support. In this blog […]

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