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Life Sciences

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Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement

Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]

Healthcare & Life Sciences Takeaways from Dreamforce 2023

Dreamforce has come and gone, and our team proudly attended this year’s conference for a front-row seat to hear Salesforce’s latest innovations. These announcements ranged from AI-centric innovations to new Data Cloud features and everything in between. Takeaways from Dreamforce 2023 With a highly skilled team of Salesforce consultants and developers with Healthcare and Life […]

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Healthcare Storytelling Part 1: How your organization can supercharge its origin story

Picture a young man in the 1940s heading west with his sights set on Hollywood. He arrives to little fanfare and struggles to find the fame and fortune he seeks. With a baby on the way, bills to pay, and slim prospects for breaking into the entertainment industry, he turns to St. Jude Thaddeus, the […]

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Creating Great Medical Devices Digital Experiences for Baby Boomer Audiences

By 2030, the last of the 73 million baby boomers will cross the threshold into Medicare eligibility. Many of us have a somewhat dated view of the 65-plus population, but these folks aren’t your grandma’s grandma. Boomers may have grown up in an analog-world, but they have been steadily riding the technology wave ever since. […]


People of Perficient: Meet Kaushal Shah, Lead Business Consultant

Our consultants bring decades of deep industry and technical experience to help our client’s build strategies for an evolving market and solve complex technical challenges.​ I recently connected with Kaushal Shah, lead business consultant at Perficient to discuss his 20+ years of experience in IT quality, validation, and regulations management. Thanks for joining me today, Kaushal. I’d love to kick […]

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3 Digital Experience Tips UK Healthcare Leaders Need to Know

Proactive private healthcare providers, insurers, and medtech firms in the UK are thinking about how to ease care experiences for their constituents. Yet this journey becomes all the more complicated as individuals move back and forth between private sector healthcare and the National Health Service (NHS). These unique economic and social aspects of the UK-based […]

Perficient Included: Forrester Report: The Commerce Services Landscape, Q3 2023

Perficient Listed in Forrester Commerce Services Landscape – Recognized Among Notable Vendors

In today’s digital era, it’s crucial for businesses to collaborate with a commerce solution provider capable of revolutionizing B2B and B2C digital omnichannel experiences. To stand out and deliver innovative commerce experiences to consumers, businesses require a comprehensive range of expertise and resources. The Commerce Services Landscape, Q3 2023 Report Every industry is unique and […]

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Industries Document Generation

Every company needs documents for its processes, information, contracts, proposals, quotes, reports, non-disclosure agreements, service agreements, and for various other purposes. Document creation and management is a crucial part of their operations. To make it easy, Omnistudio provides document generation capabilities, tailored to meet the unique requirements of different Industries. In this blog post, we […]

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4 Digital Front Door Imperatives for Life Sciences

The idea of the digital front door is a hot topic in healthcare circles. The concept of meeting healthcare consumers where they are and creating a seamless, supportive experience at every step of their journey puts the patient squarely in the driver’s seat. And while this idea has swept through the hospital and health system […]

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B2B Medical Device Marketing Is Getting a B2C Makeover

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]


People of Perficient: Meet John Ideler, Director of Healthcare and Life Sciences

After nearly two decades with our global digital consultancy, John Ideler, director in our healthcare and life sciences (HLS) business unit, is expanding his role and helping to build a culture of collaboration at Perficient. I recently sat down with him to learn more about his role and how he manages tactical and strategic responsibilities. […]

People of Perficient: Meet Douglas Stewart, Principal of Healthcare and Life Sciences

Douglas Stewart, principal of healthcare and life sciences, is utilizing his 20 years of healthcare experience to offer our clients the best solutions to their most complex challenges. We recently connected to discuss how he came to join the Perficient team. I loved hearing more about his background in the healthcare space and what he […]

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