Life Sciences

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

One key area that’s often overlooked with any branded manufacturer is the ability to service all personas and journeys within channels. Manufacturers have the unique job of needing to be just as close to their customers as they are to their distribution and retail partners. After all, they’re making the products that we as consumers […]

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

The SCOPE Summit for Clinical Ops Executives is an annual conference to drive collaboration and innovation in the clinical research community. I attended the 14th annual SCOPE Summit on February 6-9 of 2023 to connect with my colleagues and other industry experts about what technology advancements are driving growth in the life sciences industry. Here […]

For healthcare and life science organizations, the folks on the front lines manning the phones, answering customer questions and solving issues make a major impact on the patient experience. And for those in sales, marketing, product development, and operational roles, this team can also make a major impact on how to optimize that patient experience. […]

For medical device organizations, consumer experience is more critical now than ever before. After all, consumers are flooded with an overwhelming amount of information on products and new technologies. Medical device firms that successfully cut through the noise are the leaders that build strong relationships and enable users to make informed decisions. Fortunately, there are […]

Today, patients have more options than ever before. There is more content and research easily accessible to consumers. Medical device organizations need to cut through the noise to make their communications impactful. Three in four people say they want to have the same experience in healthcare that they receive from other businesses. Enabling a tailored […]

With surging inflation, decreased hospital spending, and widespread market uncertainty, it is vital that medical device organizations stay knowledgeable about the future of the industry, so they can prioritize their investments strategically.  As we begin the new year, we expect the following eight trends to drive the medical device industry in 2023. 1. Virtual Health […]

Driving diversity, equity, and inclusion (DE&I) is top-of-mind for healthcare and life sciences organizations. Since the COVID-19 pandemic revealed disparity across industries, consumers are expecting organizations to play a more active role in safeguarding against health disparities and under-represented clinical trials. According to Forrester, “By 2030, HCOs (healthcare organizations) must actively dismantle the inequities that […]

“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]

  New Salesforce Mobile Application Configure and Customization in Salesforce Org According to reports, 120 billion hours are spent with mobile business apps annually. According to Salesforce, Every month, almost 2 million users run their business from their phones using the Salesforce mobile app. Salesforce planning to retire the Salesforce mobile web experience with the […]

Sangeetha Nagarajan, lead technical consultant, leads our offshore life sciences team in Chennai, India. I recently connected with her to discuss the things she values most about Perficient’s culture. I discovered how our culture of inclusivity has helped support Sangeetha and her colleagues in Chennai in achieving growth and success. Thanks so much for joining […]