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Leading a Clinical Data Collaboration Revolution: A Success Story

Clinical trials are integral to the safe and efficient delivery of new pharmaceuticals. But this part of the development process comes with many unique challenges. Participants need to be carefully monitored for adverse impacts, disparate teams need easy access to the vast quantities of data that trials generate, and that data—often being collected from a […]

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Salesforce Health Cloud – Summer ’24 Edition: Have you heard of AI?

The Summer ‘24 release preview is out and will be generally available by mid-June! The latest release from Salesforce brings critical feature improvements for our friends in the Healthcare & Life Sciences (HLS) industry.  Of course, the hot topic in Tech over the last year has been Artificial Intelligence (AI). As Salesforce continues to beef […]

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How Medical Device Companies Build Loyalty Among Nurses

For medical device companies, building loyalty among nurses is a key element in driving growth. In this post, we’ll look at four loyalty builders for the nursing population. These loyalty builders are designed to engage and drive relationships among this critical stakeholder group. Nursing is the most trusted profession in the U.S. In fact, 78% […]

HIPAA-Ready and Personalized Commerce Lunch at Adobe Summit 2024

Secure and Personalized Commerce for Healthcare and Life Sciences

The ability to offer healthcare products and services digitally is more important than ever. In fact, the global healthcare eCommerce market is projected to reach $994.2 billion by 2030. But a complex regulatory landscape and data privacy and security concerns are formidable obstacles. Additionally, consumer demand for proactive, personalized experiences is at an all-time high. […]

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Digital Product Catalog: The Medical Device Marketer’s Guide

Imagine this: You are a marketer at a medical device organization. Your products are cutting-edge, innovative, and best-in-class. It’s every marketer’s dream. But here is the big question: Is the experience your digital product catalog delivers as innovative as your products?   Often, the answer is “No,” and that’s not surprising. Many of us remember the […]

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What Super Bowl LVIII Taught Us About Reaching Invisible Healthcare Audiences

Like many of you, I sat down recently to take in the 58th Super Bowl. Having no teams in the game, I was largely there for the commercials — and, sure, for the Taylor Swift sightings. And, to those ends, I was pretty satisfied. I absolutely loved CeraVe’s Michael Cera commercial. And Ben, Matt, Tom, […]

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Connect with Us at SCOPE 2024!

SCOPE is only a few weeks away! The conference will take place on February 11-14, 2024, in Orlando, Florida. Still not registered? Click here! The SCOPE (Summit for Clinical Ops Executives) conference is a premier event in the field of clinical operations, providing a comprehensive platform for professionals to explore the latest trends and innovations […]

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Overcoming Healthcare’s Mountain of Mistrust – Part 3: Medical Device Organizations

Overcoming Healthcare’s Mountain of Mistrust, our series on building trust among healthcare consumers, has reached its conclusion as we turn our focus on medical device companies.  The analytics and opinion-polling firm Gallup has found a decline in Americans’ trust in many institutions and industries, and the healthcare and life sciences spaces are no different. Building […]

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Healthcare, HIPAA, Sitecore and BAAs

Before I begin, I just want to caveat everything with the fact that HIPAA is a complex regulation open to interpretation, and in the end your legal and compliance teams need to be comfortable with how you handle data and the risk associated with those methods. With that being said, I’ve had a lot of […]

Resolutions for Medical Device Marketers 2024

New Years Resolutions Medical Device Marketers Should Make in 2024 

A few weeks back, I wrote about key trends that would impact the medical device world in 2024. This time around, I’m going to be counting down some 2024 resolutions for medical device marketers. In most organizations, nobody is closer to consumer audiences as the marketing team, and that is no different in the med […]

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Adobe Commerce, Medical Device & Life Sciences, and … Golf?

My journey from golf course employee to building HIPAA-ready commerce solutions.   I’ve spent essentially my entire career in the medical device and life science space, and it didn’t start the way you would think. In college, I worked at a golf course as the guy who drove that funny tin can of a golf […]

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Growing Our Global Delivery and Medtech Software Development Expertise with the SMEDIX Acquisition

For more than 25 years, we’ve grown our presence, our talent, our skills, and our global footprint so that we can continually provide critical Agile software development and delivery services to the world’s biggest brands. Last October, we proudly entered into an agreement to acquire SMEDIX, Inc., a healthcare and life sciences software engineering firm […]

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