Customers’ expectations for their shopping experiences have drastically altered, largely in part due to Amazon. Gone are the days where you have to run to Foot Locker or Toys “R” Us to buy presents for your kids. Place an order online, and in some cases, get it delivered the same day. The COVID-19 pandemic forced […]
Patient-Centricity Highlighted In 2022 Pharma Trends Report
Pharma, as a whole, had initially been stubborn to join the digital revolution, but COVID-19 had all industries scrambling to find socially-distanced and contactless ways to better serve consumers and patients. This forced pharma to elevate their digital game. Along with meeting consumers and patients where they are in the digital space, according to Forrester’s […]
4 Direct-to-Consumer Ecommerce Strategies To Drive Sales and Loyalty in Pharma and Med Device
Today’s customers and patients crave and expect both personalized and convenient shopping experiences. And when given those experiences, consumers tend to buy and be more loyal because there’s less friction in the buying journey. It’s a recipe for direct-to-consumer (DTC) business models to thrive… “Seven in 10 (69%) of Americans made at least one purchase […]
Covid-19 Put the Spotlight on eConsent, and Rightfully So
Informed consent, an integral part of clinical research, ensures that clinical trial participants are well-informed about all the relevant aspects of the clinical trial and that their participation is voluntary. However, as clinical studies get more complex, informed consents are getting longer and less clear, defeating their intended purpose. According to a survey, 35% of […]
Pharmacokinetics Advancing the Efficiency of Clinical Studies Across Life Sciences Industry
Our Life Sciences and Data Solutions practices built a new platform to help analyze clinical trials The rigorous process for developing new drugs and therapies is rigorous, and only one out of every 10 medicines makes it through to the regulatory submission and approval. Non-compartmental analysis (NCA) is an essential activity within the drug development […]
Decentralized Clinical Trials in the Pandemic Era and Beyond
There is a paradigm shift happening now in how clinical trials are being conducted. With the onset of COVID-19, physical access to the patients has been challenging, resulting in challenges in collecting, analyzing, and monitoring patients. However, every adversity comes with an opportunity. The pharmaceutical industry saw decentralized clinical trials (DCT) as a way to […]
Training Multiple AI Models for Life Sciences Use Case
–Prabha Ranganathan and Ruby Lin contributed to this blog. Understanding how AI/ML can be used for innovative life sciences-related use cases is an area our industry lags. In this blog post, we’ll discuss several use cases in which unique AI models can be used to resolve critical issues effectively: NLQ (Natural Language Querying) – We […]
Leveraging AI for Knowledge Repositories and Content Curation in Life Sciences
–Ruby Lin and Nicolas Frantzen contributed to this blog. Overview In life sciences, like many other industries, knowledge is power. Historically, the main challenge has been around sourcing, organizing, and meaningfully surfacing this knowledge. To solve this challenge, one needs to look at innovative and scalable ways, such as AI, to find and organize a […]
Healthcare Consumer Engagement Post-COVID
On June 22nd, 2021, Perficient’s Director of Healthcare Strategy David Allen joined forces with Susan Collins, Twilio’s Global Head of Healthcare Services, to discuss what they are seeing in the Healthcare and Life Sciences industry, how customer engagement solutions are being utilized to new extents, and what the future holds for digital health as a […]
Big Foot Forward With AI To Treat Insulin Dependent Diabetics
Background of Diabetic Market in the US According to a 2020 Center for Disease Control (“CDC”), the United States has approximately 34 million people with diabetes. Of these, the Juvenile Diabetes Research Foundation (JDRF) estimates that 7% are Type 1, meaning their body produces no insulin, and cannot survive without does of insulin. Of the […]
FDA Approves Marketing of AI/ML Device To Find Colon Cancer
The Impact of Colon Cancer According to the National Institutes of Health (NIH), colon cancer is the third-leading type of cancer death in the United States. Cancer in the colon usually starts from polyps or other precancerous growths in the rectum or the colon (large intestine). As part of a colorectal cancer screening and surveillance […]
The Importance of the Unified Platform Approach for Clinical Development
Attending the Oracle Health Sciences Connect 2021 conference session “The Importance of the Unified Platform Approach” triggered me to think about the overall clinical trial life cycle. The COVID-19 pandemic has set an expectation for companies to develop vaccines and other health solutions for their customers more quickly. This is only possible by having an […]