Marketo Engage

Our Women in Digital Breakfast is easily our favorite way to kick off the week at Adobe Summit. We brought conference attendees together before the opening keynote to connect with peers and dive into meaningful discussions about the roles women play in an ever-evolving digital landscape. A Morning of Inspiration and Insight The event featured […]

March is not just about the arrival of spring. It’s a celebration of women’s achievements, history, and ongoing societal impact. As we continue to recognize women this month, we’re excited to take the celebration to Adobe Summit 2024! Join us on Tuesday, March 6 for our Women in Digital Breakfast at the Grand Lux Cafe […]

In a dynamic digital landscape, choosing the right Adobe service provider is paramount for businesses seeking to maximize their Adobe investments. The selection process can be daunting with a diverse set of providers that vary by size, type of offering, geography, and business scenario differentiation. So where do marketing leaders start? Forrester published The Adobe […]

Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]

Recently, Perficient and Adobe hosted a Women in Digital event at the prestigious Kenwood Country Club in Cincinnati, Ohio during the Kroger Queen City Championship presented by P&G. It was a great day that included brunch and a fireside chat as well as a golf clinic with LPGA player and golf commentator Morgan Pressel. The […]

Have you ever been to a dealer to buy a car? Deciding on which features, trims, engines, or colors are right for you can be overwhelming. And selecting a marketing automation platform isn’t that different as there are a lot of things to consider as well. For example, in a car you may want a […]

The Engager A huge congratulations to our client Sunbelt Rentals for winning an Adobe Experience Maker Award in the Engager category! At the prestigious 2023 Adobe Experience Maker Awards’ gala held on June 21 at Rockefeller Center’s iconic Rainbow Room in New York City, Sunbelt Rentals emerged as the winner for The Engager category. This […]

Adobe Summit EMEA 2023 kicks off next week on Thursday, June 8 in London and we’re excited to be there, back in person for the first time since 2019. Perficient recently expanded its presence in the UK with a new office located in The Shard, an iconic building in the heart of London, and we’re […]

When looking at a recipe, we want the directions to layout the steps concisely as one works through the process. Marketo Engage is no different. As an operator, we want names of features and functions to be intuitive. Yet, Marketo’s Smart List filters aren’t always cut-and-dry. In this post, I am going to walk through […]

March is National Disability Awareness Month here in the United States. Living with a disability is very common, affecting about 1 in 4 (26%) of individuals according to the Centers for Disease Control (CDC). And vision impairments account for about 8% of the U.S. population according to Georgetown University’s Health Policy Institute. In the digital […]

Since April 2022, Perficient’s Marketing Automation Team has been part of a select group of Adobe Partners participating in the Dynamic Chat Customer Lighthouse Program. As someone on the digital proving ground of marketing automation, I volunteered to take the lead on this initiative on behalf of Perficient. It’s been an exciting journey to watch […]

Marketo Engage January 2023 Release Last week Adobe began rolling out the latest features of Marketo Engage as part of the January 2023 release. The new features enhance the capabilities of the platform in many exciting ways to support improvements in lead engagement, marketing/sales alignment, and attribution reporting. Read on to learn about three robust […]