Automotive

Covid-19 transformed customer expectations and forced businesses to pivot and renovate their digital landscapes. The goal: offer customers a smooth digital experience. According to Forbes and Twilio: Covid-19 sped up digital transformations by six years 97% of executives say the pandemic sped up their digital transformation 95% of executives say they’re looking for new ways […]

One of the biggest challenges companies face with their SCM applications footprint is moving part or all of it to a cloud-based SaaS/PaaS platform. This decision is sometimes complicated by the fact that on-premise license renewals, de-support notices for earlier versions of EBS, ‘true ups’ for user license fees (especially when there has been significant […]

Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience. When McDonald’s began to see a decrease in sales, they stepped back […]

The use of chatbots is exploding across almost every consumer vertical. When done correctly, chatbots increase efficiency while also delivering better customer experiences. Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges […]

I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. In our conversation, Gary shared how the automotive industry is faring during the pandemic. He gives a big nod to electric vehicles (EVs). Eugene Sefanov: First and foremost, I would be remiss not to ask how the automotive […]

Perficient is excited to announce that, once again, our Detroit office has officially been named a Top Workplace in Michigan! This is the fifth Perficient office to be recognized for being a top place to work this year – showing that our people and our culture continue to shine, even during this difficult time. So […]

Perficient is proud to be sponsoring this year’s Automotive CX Summit Series! After providing an exclusive, in-person event for 15 years, this year’s Summit will take place virtually. The event will consist of two half days providing attendees with meaningful content focused on the automotive industry and peer-to-peer networking. Join Our Session Our very own […]

In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]

Previously, I discussed the compliance hurdles that will come with the California Consumer Privacy Act. This final blog of the series addresses data privacy challenges and highlights a few future laws that will be enacted soon. In order to overcome these data privacy challenges, you can implement automated data scanning/discovery and correction tools, or data […]

My last blog introduced the CCPA and discussed how it will impact automotive companies. This blog examines compliance hurdles that will come with the California Consumer Privacy Act. The vast majority of the issues that you will face when working towards CCPA compliance are technical ones. You will need to create a “compliance portal” to […]