Perficient is excited to announce that, once again, our Detroit office has officially been named a Top Workplace in Michigan! This is the fifth Perficient office to be recognized for being a top place to work this year – showing that our people and our culture continue to shine, even during this difficult time. So […]
Join Perficient at the Automotive CX Summit Series!
Perficient is proud to be sponsoring this year’s Automotive CX Summit Series! After providing an exclusive, in-person event for 15 years, this year’s Summit will take place virtually. The event will consist of two half days providing attendees with meaningful content focused on the automotive industry and peer-to-peer networking. Join Our Session Our very own […]
Combining Online & Offline Data in Automotive – Part Three
In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]
Combining Online & Offline Data in Automotive – Part Two
In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]
Combining Online and Offline Data in Automotive – Part One
As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]
Address Data Privacy Challenges and What Future Laws to Expect
Previously, I discussed the compliance hurdles that will come with the California Consumer Privacy Act. This final blog of the series addresses data privacy challenges and highlights a few future laws that will be enacted soon. In order to overcome these data privacy challenges, you can implement automated data scanning/discovery and correction tools, or data […]
Compliance Hurdles You Can Expect With the CCPA
My last blog introduced the CCPA and discussed how it will impact automotive companies. This blog examines compliance hurdles that will come with the California Consumer Privacy Act. The vast majority of the issues that you will face when working towards CCPA compliance are technical ones. You will need to create a “compliance portal” to […]
[Perspective] California Consumer Privacy Act’s Impact on Automakers
Data privacy laws, specifically the California Consumer Privacy Act, continue to be a hot topic of discussion across industries. The automotive industry is no exception. As original equipment manufacturers (OEM) improve their ability to collect, house, and make sense of customer data, they must also improve their ability to adhere to laws and regulations. As […]
Will Ecommerce Guide the Future to Direct-to-Consumer Sales?
Previously, I examined eCommerce functionality in the automotive industry and the benefits of a direct-to-consumer sales model. This blog follows up and discusses how to find a reliable technology partner, functionality aspects, and aspects of this new direct-to-customer sales method. Finding a technology partner that specializes in digital transformation is key. That doesn’t simply mean […]
[Perspective] Is eCommerce the Future of Auto Sales?
Since 1898, the automotive industry has largely relied on the dealership network approach to sell its products. However, the concept of a direct-to-consumer sales model has become a bigger topic of conversation lately. The majority of the discussion hasn’t been about automotive companies opening physical locations or stores of their own to replace the dealerships, […]
Providing A Connected Vehicle Experience With Cloud
The following is the twelfth blog in a series about why businesses are moving to the cloud to modernize and improve business performance. Throughout this series, we have discussed the many benefits of cloud, including increased velocity for innovation, enhanced security, and the opportunity for ROI. Now, we want to discuss how the cloud can […]
Cloud Procurement Approval Management
Cloud Procurement offers a new interface defining approval workflow for Requisitions, Purchase Documents (Order, Blanket, Contract) and Supplier Management. Approval rules are managed in a user friendly interface that integrates back-end Business Process Management (BPM) while keeping a logical and complete setup in front of the user. While relatively simple to define rules in Approval […]