Customer expectations have evolved drastically due to the impact that digital technology has placed on the customer experience. There is also no question that Covid-19 has changed the digital game by increasing digital transformations and creating a demand for a smooth digital experience. When McDonald’s began to see a decrease in sales, they stepped back […]
4 Ways Chatbots Can Improve the Car Buying and Ownership Experience
The use of chatbots is exploding across almost every consumer vertical. When done correctly, chatbots increase efficiency while also delivering better customer experiences. Even though nearly 70% of consumers prefer to use chatbots, many automotive companies aren’t yet embracing this technology. While there are OEM-to-dealer complexities to consider, this AI advancement can help solve challenges […]
Interview: Gary Johnson on How COVID-19 Can Power the Electric Vehicle Market
I recently interviewed Gary Johnson, a delivery director at Perficient who has worked with various automotive brands. In our conversation, Gary shared how the automotive industry is faring during the pandemic. He gives a big nod to electric vehicles (EVs). Eugene Sefanov: First and foremost, I would be remiss not to ask how the automotive […]
Perficient Earns Title of Top Workplace 2020 in Detroit
Perficient is excited to announce that, once again, our Detroit office has officially been named a Top Workplace in Michigan! This is the fifth Perficient office to be recognized for being a top place to work this year – showing that our people and our culture continue to shine, even during this difficult time. So […]
Join Perficient at the Automotive CX Summit Series!
Perficient is proud to be sponsoring this year’s Automotive CX Summit Series! After providing an exclusive, in-person event for 15 years, this year’s Summit will take place virtually. The event will consist of two half days providing attendees with meaningful content focused on the automotive industry and peer-to-peer networking. Join Our Session Our very own […]
Combining Online & Offline Data in Automotive – Part Three
In the past two posts I explored the topic of automotive companies merging online and offline data to build better customer profiles and better understand their consumer base. In the first post, I discussed the data landscape in automotive and the overall need to combine online and offline data. In the second post, I focused […]
Combining Online & Offline Data in Automotive – Part Two
In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]
Combining Online and Offline Data in Automotive – Part One
As technology advances, new ways to gather customer data and new ways to use that data in marketing and customer outreach have emerged. This has created a new need for many companies in various industries. The need to combine offline data with online data in accurate and intelligent ways, allowing the organization to gather more […]
Address Data Privacy Challenges and What Future Laws to Expect
Previously, I discussed the compliance hurdles that will come with the California Consumer Privacy Act. This final blog of the series addresses data privacy challenges and highlights a few future laws that will be enacted soon. In order to overcome these data privacy challenges, you can implement automated data scanning/discovery and correction tools, or data […]
Compliance Hurdles You Can Expect With the CCPA
My last blog introduced the CCPA and discussed how it will impact automotive companies. This blog examines compliance hurdles that will come with the California Consumer Privacy Act. The vast majority of the issues that you will face when working towards CCPA compliance are technical ones. You will need to create a “compliance portal” to […]
[Perspective] California Consumer Privacy Act’s Impact on Automakers
Data privacy laws, specifically the California Consumer Privacy Act, continue to be a hot topic of discussion across industries. The automotive industry is no exception. As original equipment manufacturers (OEM) improve their ability to collect, house, and make sense of customer data, they must also improve their ability to adhere to laws and regulations. As […]
Will Ecommerce Guide the Future to Direct-to-Consumer Sales?
Previously, I examined eCommerce functionality in the automotive industry and the benefits of a direct-to-consumer sales model. This blog follows up and discusses how to find a reliable technology partner, functionality aspects, and aspects of this new direct-to-customer sales method. Finding a technology partner that specializes in digital transformation is key. That doesn’t simply mean […]