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Google Gemini AI Integrates Seamlessly with Salesforce for Enhanced Efficiency and Productivity

Silhouette Of Virtual Human And Programming Technology

Last week, Google announced Gemini, its groundbreaking multimodal AI model designed to push the boundaries of performance and versatility in AI technology. This means it can generalize and understand; operate across platforms; and is trained across different types of information, including text, code, audio, image, and video.

It’s also the most flexible AI model yet – it can run on everything from data centers to mobile devices, making it ideal for developers and customers to build and scale with AI.

Gemini is available in three versions:

  • Gemini Ultra: The largest and most capable for complex tasks
  • Gemini Pro: Ideal for scaling across a wide range of tasks
  • Gemini Nano: The most efficient for on-device tasks


What Sets Gemini Apart?

Gemini outperforms GPT-4 across multiple benchmarks, including massive multitask language understanding (MMLU), reasoning, math, and code. Gemini Ultra surpasses state-of-the-art results on 30/32 widely used academic benchmarks in large language model (LLM) research.


When to Expect Gemini in Action:

12/6/23: Bard and Pixel 8 Pro can now leverage Gemini Pro and Nano for tasks like Summarize in Recorder and Smart Reply in Gboard

12/13/23: Developers and enterprise customers can access Gemini Pro via the Gemini API in Google AI Studio or Google Cloud Vertex AI

Early 2024: Bard Advanced, launching with Gemini Ultra, will offer a new level of interaction with top-tier models and capabilities


Why Should Salesforce Users Care?

AI enthusiasts have an exciting new benchmark to explore, comparing Gemini’s performance against other models. Businesses seeking AI integration for growth now have a powerful model to assess and potentially adopt.

Salesforce customers can utilize Gemini Pro and Ultra’s generative capabilities through Google Cloud Vertex AI using the “bring your own model” feature of the Einstein Trust Layer.

  • Einstein GPT: This integration allows users to leverage Gemini’s generative AI capabilities directly within Salesforce. Generate personalized users, product descriptions, social media posts, and other content based on your customer data.
  • Einstein Copilot: This bidirectional integration connects Salesforce with Google Workspace. Seamlessly generate content in Google Workspace, update records in Salesforce, and trigger workflows based on specific actions.
  • Custom integrations: To allow for a highly tailored solution, you can build custom integrations using Salesforce APIs to connect Gemini with any specific functionalities.


Benefits of Integrating Gemini with Salesforce

  • Increased efficiency and productivity
  • Improved customer engagement
  • Enhanced decision making
  • Personalized customer experiences
  • Automated workflows


Use Cases for Gemini and Salesforce Integration

Sales Cloud:

  • Personalized email campaigns and product descriptions: Create personalized, targeted email campaigns and product descriptions to drive engagement and conversion
  • Automated lead qualification: Automatically analyze data and score leads to allow sales reps to focus on qualified leads and close deals

Service Cloud:

  • Personalized customer support responses: Generate personalized responses to customer inquiries for faster resolution times and improved customer satisfaction
  • Knowledge base article creation: Create and update knowledge base articles automatically with accurate and informative content
  • Automated ticket routing: Streamline and automate tickets to the most qualified customer service agent based on the customer data and issue to ensure quick and efficient resolution

Marketing Cloud:

  • Social media content and ad copy: Draft engaging and relevant copy based on audience insights to increase brand awareness and engagement
  • Automated email marketing campaigns: Design and automate email campaigns to deliver relevant content to customers for maximum campaign effectiveness


Interested in Learning More?

Contact us to learn more about Perficient’s AI expertise, and multicloud capabilities. Our partnerships with Google and Salesforce make us the partner of choice to help you integrate Salesforce and Gemini.

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Chris Kulish

Chris has 10 years of expertise as a consultant and technical architect within the manufacturing space. He brings a manufacturing-focused point of view to his many Salesforce accolades - he's 10x Salesforce certified and a Manufacturing Cloud and Marketing Cloud Customer Data Platform Accredited Professional.

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