Lysa Young-Bates

Throughout this past year, leading industry analyst firms have included Perficient in reports spanning a variety of topics and technologies. We believe these reports showcase how Perficient comes to the table with innovative and strategic thinking around the most timely topics. Following are some of the most recent reports where Perficient healthcare has been recognized: […]

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]

Your organization may face data challenges as you work through ongoing consolidation and a flood of data from new sources. Master data is the cement that bonds your data foundation.  Healthcare leaders are prioritizing an enterprise view and catalogs that contain true master data for patients, providers, or members. But they also want to master […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Patient- and Member-Centered Content and Experience Design A hallmark of poorly-considered healthcare content is the tendency to create definition-based pages in isolation of one another. Before you write a word, make sure you understand […]

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

You want to elevate the health of your consumers and drive the ongoing success of your transformation investments. Doing so takes staff commitment and know-how. In our experience partnering with leading healthcare payers and providers on their transformation initiatives, we’ve witnessed the impressive benefit and value that strong project management, Agile leadership, and optimized delivery […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Lead With Data Marketing teams often feel the urge to create navigation or journey structures based on departmental structures. Often, services are promoted based on internal seniority instead of what is most meaningful or […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]

We search for health information in times of heightened emotions: fear, stress, frustration, dread—and even, at times, excitement and anticipation. Irrespective of emotional state, when consumers encounter a healthcare organization’s website, they are not asking to be marketed to, nor are they asking for an accurate representation of  departmental structure—they are asking for your help. […]