In healthcare, individuals are navigating a highly emotional – potentially even uncertain – journey. Which is all the more reason that their experience with your organization’s contact center should be considered as a high-stakes touchpoint. I sat down with three of our strategists to explore this challenge and the opportunity that it creates for consumer […]
Lysa Young-Bates
Lysa, a senior marketing manager, explores the business needs, consumer expectations, and industry challenges driving digital innovation in healthcare, life sciences, and financial services.

Blogs from this Author
Vlog: Powering Efficient Decentralized Trials With Diversity in Mind | Jeeva Informatics
Param Singh: Hello, everyone. My name is Param Singh. I’m Director of the clinical operations solution practice here at Perficient life sciences. I want to welcome everyone to today’s discussion on our new partnership with Jeeva Informatics. This discussion is a way for us to introduce the new offering and solution as well as the […]
Medical Devices and Cybersecurity: What You Need to Know
Disruptions in recent years have shown how vulnerable medical devices and services are to cybersecurity threats that can endanger patient health, safety, and privacy. In fact, experts have recently concluded that healthcare is one of only two distinctly vulnerable sectors in the face of ransomware attacks. The other is manufacturing, which places our complex industry […]
Our Experts Share Their Insights On DE&I in Healthcare
It took a pandemic to spotlight the reality simmering within U.S. communities and around the globe: sadly, health is often bound to social determinants like ethnicity, gender, zip codes, and ability status. Many health systems have accelerated momentum around diversity, equity, and inclusion programs, installing DE&I officers or, at minimum, zealously publishing equity statements. Two […]
Could Managed Services Be the Strategic + Tactical Catalyst Your Life Sciences Teams Need?
Perficient’s life sciences industry experts have offered managed services for many years. I recently sat down with Vicky Green, a client executive who supports several life sciences accounts including pharmaceuticals, clinical research organizations, nutraceuticals, biomedical technologies, medical device, and biotechnology to get answers to some of the questions she receives from our customers. Vicky has […]
People of Perficient: Meet Melinda Schmidt, Solutions Architect
Our healthcare practice brings deep industry insights to projects within the payer, provider, and healthcare solutions space. So it makes sense that the team’s cumulative knowledge would include experts who’ve worked in the same halls as the clients we support. Take, for instance, solutions architect Melinda Schmidt. We caught up recently, and she shared what […]
Oracle Strengthens Its Healthcare Presence with Acquisition of Cerner
Oracle has a long history of expanding into new markets by making strategic acquisitions – Siebel Systems, PeopleSoft, Hyperion, NetSuite, and Sun Microsystems come to mind. The latest move by Oracle, an agreement to purchase Cerner Corporation is one for the record books – literally. It surpasses any of the aforementioned acquisitions at a whopping […]
10 Recent Analyst Reports Recognize Perficient’s Capabilities
Throughout this past year, leading industry analyst firms have included Perficient in reports spanning a variety of topics and technologies. We believe these reports showcase how Perficient comes to the table with innovative and strategic thinking around the most timely topics. Following are some of the most recent reports where Perficient healthcare has been recognized: […]
Preparing for HCIC 2021
It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]
10 Ways We Help Top-Ranked Payers Deliver Winning Member Experiences
Which health insurers are providing the best customer experience (CX), and how are they improving the quality of their experiences? Forrester set out to answer this very question in The US Health Insurers Customer Experience Index, 2021. In the report, Forrester reveals the complete rankings of 17 health insurance brands that were analyzed as part […]
Master Data Management: Modern Use Cases for Healthcare
Your organization may face data challenges as you work through ongoing consolidation and a flood of data from new sources. Master data is the cement that bonds your data foundation. Healthcare leaders are prioritizing an enterprise view and catalogs that contain true master data for patients, providers, or members. But they also want to master […]
Kaizen Evolution of Your Healthcare Website
In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Continuous Change, Always Consumer-Centered Designing and creating content for a website is not a one-and-done deal. It’s an ever-evolving venture. Your website is your largest and most expensive marketing tool – you’d be remiss […]