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Unlocking the Power of Customer Data: 4 Key Trends

Customer data and customer data strategy present unique use cases to the business. Customer data can help organizations identify, track, optimize, and individualize the customer journey. In 2023, leveraging customer data via a robust strategy is table stakes. Armed with a robust customer data strategy and success metrics, organizations can respond more quickly to customer […]

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Why Include Exception-Based Reporting in Overall Business Reporting?

Business losses come in many forms, but they are a constant for most businesses. Many companies struggle to manage losses, whether internal or external. However, exception-based reporting is one tool to help businesses quickly find and eliminate sources of risk and loss.  Today’s Finance departments are often focused on monthly profit & loss statements with […]

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Icon Library in Optimizely CMS

What are Icons? Icons are graphical representations of different elements on a website. They make the webpages visually appealing and like any other image, have a stronger connection and retention to the end user’s memory than plain text. When used in moderation and the right way, they can be self-explanatory and reduce the need for […]

2023 Adobe Emerging Partner of the Year

Perficient Listed as a Regional Partner for Adobe in IDC Market Perspective: Adobe Summit 2023

IDC Market Perspective: Experience-Led Growth, Generative AI, and Content Supply Chains This year was the first time in three years that Adobe has been able to host not only Adobe Summit in-person again, but also the Analyst Day with its partners. Analyst Day is an opportunity for Adobe partners to chat with research analysts and […]

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Basic Understanding of Full Load And Incremental Load In ETL (PART 2)

In the last blog PART1, we discussed Full load with the help of an example in the SSIS (SQL Server Integration Service). In this blog, we will discuss the concept of Incremental load with the help of the Talend Open Studio ETL Tool. Incremental Load: The ETL Incremental Loading technique is a fractional loading method. […]

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“Just In Time” User Migration Approach in Azure AD B2C

“Just In Time” User Migration This is a continuation of our B2C series on consolidating users identities into Azure B2C.  So far we have looked at the benefits on consolidating user accounts into Azure B2C and a brief overview of the Bulk Migration strategy for migrating users from an existing identity provider into Azure B2C. […]

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Consolidating User Accounts in Azure AD B2C

In my past couple of articles (What is Azure B2C & Multi-Tenant Architectures with Azure B2C),  we talked about some of the basics of using the Azure Active Directory Business to Customer (Azure AD B2C) platform and about some common use cases. Continuing that thought, I have a three-part series to discuss one more common […]

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Informatica PowerCenter Overview: Part 1

what is ETL? ETL is a process that extracts the data from different source systems, then transforms the data (like applying calculations, concatenations, etc.), and finally loads the data into the Data Warehouse system. The full form of ETL is Extract, Transform, and Load. What is a data warehouse (DW)? A Data Warehouse (DW) is […]

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The Power of User Testing for Web Accessibility: Digital Accessibility Testing Fundamentals 3 of 4

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this third installment, we’ll discuss some of the user testing techniques and tools for digital accessibility. User Testing In our increasingly digital world, ensuring accessibility for all users is paramount. User testing has emerged as a powerful tool for gathering valuable feedback on digital products […]

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Automation Testing for Web Accessibility: Digital Accessibility Testing Fundamentals 2 of 4

Welcome back to our series on Digital Accessibility Testing Fundamentals! In this second installment, we’ll discuss some of the automation testing techniques and tools for digital accessibility. Automation Testing Automation testing for digital accessibility refers to the use of automated tools and techniques to assess the accessibility of digital products such as websites, web applications, and […]

Exploring the New Features Unveiled at Google I/O 2023 for Android

The 2023 Google I/O conference has come and gone, and as always, there’s a lot to unpack. Android users in particular have reason to be excited, as Google announced some exciting updates to the world’s most popular mobile operating system. From new features to major design changes, there’s a lot to uncover. So, without further […]

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The IT Leader’s Ultimate Multicloud Toolbox

As an IT leader, you know that adopting a multicloud strategy is a must-have in today’s digital landscape but selecting the right tools can be a bit of a headache. The “IT Leader’s Guide to Multicloud Readiness” is a practical guide that provides key insights and important factors to consider in your multicloud strategy. In […]

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