Digital Marketing

Welcome to the fourth installment of our series on theoretical models of disabilities. In this article, we will delve into the economic model of disability, which provides valuable insights into the socio-economic factors that influence the lives of individuals with disabilities. By exploring this model, we can gain a deeper understanding of the economic challenges […]

Sitecore makes it easy to add tables, which is similar to inserting a table in Microsoft Word. You just need to click on the “insert table” button and select the desired size. However, it’s important to consider accessibility when creating tables. Tables, despite their general suitability for screen readers, require specifying the location of table […]

Salesforce Marketing Cloud (SFMC) enables you to deliver relevant, personalized journeys across channels and devices, enabling your marketing team to deliver the right messages to your customers at the right time. It includes integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and management, and data analysis.   Perficient has delivered […]

In the realm of disability studies, the medical model has played a significant role in shaping the understanding and treatment of disabilities. The medical model of disability views disability primarily as an individual’s physical or mental impairment that requires medical intervention. This approach focuses on diagnosing and treating the condition to enable individuals to function […]

Disability is a multifaceted concept that has been studied and interpreted through various theoretical models. These models provide frameworks for understanding disability, its causes, and its implications in society. By delving into each theoretical disability type, we can gain valuable insights into the diverse ways disability is perceived and addressed. In this blog post, we […]

In a world that often revolves around the concept of “ability,” individuals with disabilities face unique challenges. These challenges can vary greatly depending on the nature of the disability, but what remains constant is the importance of finding innovative ways to empower individuals and create a more inclusive society. This is where assistive technologies play […]

In today’s world, accessibility has become an essential aspect of inclusive design. As we strive to make information and entertainment accessible to everyone, audio description has emerged as a vital tool for individuals with visual impairments. This blog post will explore the concept of audio description, its correct markup, and the disabilities that benefit from […]

In previous posts, I shared my journey with Sitecore Data Exchange Framework and using Merlin to migrate your site to Sitecore.  Learning how to use Merlin was only one part of migrating a site.  In this post, I’ll share my powershell script to pull in data from Merlin and populate your content tree.  I’ll continue […]

In today’s digital era, accessibility plays a pivotal role in ensuring equal opportunities for everyone. While web designers and developers have made significant strides in creating inclusive user experiences, it’s important to explore and promote the use of captions with semantic markup as a means to enhance accessibility for individuals with hearing impairments. Captions not […]

Unlocking Growth Adopting an experimental culture for websites and apps is the shortest path to corporate success. It’s all about learning from experiences, avoiding costly mistakes, and reaching your target audience effectively. Making data-driven decisions is crucial for website design, content creation, and digital marketing campaigns. A/B testing serves as a digital microscope, providing insights […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

In a world that is increasingly digital, accessibility for all is an essential aspect of inclusivity. While we often discuss visual impairments and the importance of designing for them, hearing disabilities are equally significant. Millions of individuals worldwide experience hearing impairments, and it is crucial to recognize their needs and provide equal opportunities to engage […]