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Time is the New Currency

Save Time Concept.

The pandemic has changed the way we think about our time and how we use it. We have become more selective in our commitments and are more likely to attend events that offer a clear benefit or return on investment. In this blog post, we will explore how attitudes towards time and event attendance have changed, and provide tips for improving event registrations.

The pandemic changed our culture, in business and personal life, leading to time becoming more valuable.

The pandemic has changed things for us in more ways than one. In business, it has forced companies and organizations to redefine their operations and adapt quickly to the new normal. On a personal level, it has made people realize that time is a finite resource and should be spent wisely. People are no longer willing to attend events or activities that don’t offer clear benefits or returns on their investment.

This shift in attitude is seen in how businesses operate now compared to before the pandemic. Companies were forced to adapt in creative ways such as investing in video conferencing tools for virtual meetings and hiring freelancers instead of full-time employees. Now that many of their employees successfully work remotely, they are shedding office space and realizing cost savings.

At the same time, people have become more conscious about how they spend their time outside work as well. Instead of attending events that may not benefit them, they are investing time into projects or activities that help them grow professionally or personally.

Commuting has also seen a sharp decrease due to many people now working from home. This change not only reduces on their travel costs, but also gives people more time to pursue hobbies or to spend time with their loved ones – reducing stress and improving overall wellbeing.

Around half of Americans report that they are currently reevaluating their lives and work/life balance. People are prioritizing quality time on activities like working out, meditating or learning something new that would previously have taken up too much valuable space on their overflowing agendas.

People are less likely to commit to events, especially if there’s no clear benefit or ROI for them.

Time is now seen as a precious commodity, something that should be used efficiently and with purpose. People are less likely to commit to events that interfere with their personal lives and/or don’t clearly demonstrate a benefit or return on time investment (ROI).

People want to make sure they get something tangible from attending an event, whether it’s knowledge, new contacts, or skills. Before committing to an event, people look for clear advantages and opportunities for growth. They want to ensure that their investment will pay off in some way.

Gathering information before attending an event helps people decide whether it’s worth their while. They often research potential speakers and topics covered beforehand, looking out for points of interest that could enhance their future prospects. Many people also read reviews from previous attendees in order to assess if the event is right for them.

It’s no wonder that many events have had lower post-pandemic attendance rates as people become increasingly wary about where and how they invest their time. The uncertain economy has also caused organizations to cut back on travel budgets – making webinars more attractive.

In today’s world time really is money – if you can’t guarantee a worthwhile ROI then people may choose not to attend. It’s essential for organizers to be transparent about what attendees can expect from any given event so their audience knows exactly what they’re getting into before committing their time.

Tips for how to improve event registrations.

As events become increasingly competitive, organizers must ensure their offerings stand out among the crowd. Here are some tips to help improve registrations:

  1. Clearly communicate the event’s value proposition. People need to know why they should invest their time in attending, so be sure to clearly outline what attendees can expect from it. This could include keynote speakers, networking opportunities or exclusive discounts and offers.

  2. Build a presence on social media platforms. Creating an active presence on social media is a great way to spread awareness of your events and engage with potential attendees. Make use of targeted advertising campaigns to reach people who are likely to be interested in your topics and create posts that are visually engaging, informative and relevant to the topic being discussed at the event.

  3. Offer incentives for early registrations or group bookings. Offering discounts or other incentives can be a great way to encourage people to register as early birds or as part of a larger group booking – which helps boost overall attendance numbers too! Consider rewards such as free e-books, special access codes for virtual events or even discounted tickets for future events – anything that adds value for those who sign up quickly or bring more people along.

  4. Promote content related to the event ahead of time. Releasing teaser videos, sharing blogs about topics that will be discussed at the event, or even conducting polls can all help build anticipation and excitement.

  5. Collect feedback from past attendees and use it to improve future events. Feedback from past attendees gives organizers insights into what worked well and what didn’t work so well, allowing them to make improvements where necessary and ultimately increase registrations over time!

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Sarah Dwiggins

Sarah Dwiggins is a Perficient Marketing Manager over the Customer Experience and Digital Marketing Pillar. She has worked in technology for more than 8 years.

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