In a previous post, I wrote about five major themes of digital health trends for 2021. In this article, I want to focus on the specific implications for hospitals and integrated delivery networks. Building out the 21 predictions I’m offering for digital health in 2021, here are predictions six through 10: 6. Business Model Disruption […]
Digital Experience
What Digital Initiatives Will You Focus on in 2021?
As we ring in 2021 and say goodbye to 2020, it’s time to look forward. There’s no better time to utilize the “new year, new me” mindset and focus on taking your company to the next level and giving your customers a better experience. CIO Review states, “Digital transformation trends have been increased by 5.3 […]
A Strategic Perspective: Emphasizing Inclusivity on a Global Level for Web Design
It’s our job as marketers, designers, and strategists to develop and design inclusive web experiences and user interfaces. These experiences must aim to accommodate and benefit different audience needs based on their geographical location, culture, ethnicity, race, gender, age, language, sexual orientation, and so on, without seeing these factors as an obstacle to overcome in […]
Perficient Launches New Business Podcasts on iTunes, Spotify
Perficient announces the release of two business podcasts to kick off 2021. The new podcasts titled What If? So What? and Intelligent Data offer audiences expert insights on how digital technology can transform business and reshape customer experiences today. Click on the logos below to listen to the first episodes. What If? So What? This […]
Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience
With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without any roadblocks, especially […]
A Short, Semi-Accurate History of Web Content Management
Progress, far from consisting in change, depends on retentiveness. When change is absolute there remains no being to improve and no direction is set for possible improvement: and when experience is not retained […] infancy is perpetual. Those who cannot remember the past are condemned to repeat it. George Santayana To understand where we are […]
I Don’t Want Another App, I Just Want My Stuff. A Product Owner Faux Pas?
New data is available to show that the major carriers (UPS, FedEx and USPS) generally performed well compared to last year which is surprising given over 2 million packages still missed their Christmas delivery window. Perhaps as a response to all of the delays, a new crop of apps have appeared that “help” customers aggregate […]
What We Learned From Cyber Week 2020
Over this past year, we have seen a great amount of customer influence introduced and reinforced with our online commerce experiences. Digitalization of online shopping experiences is at the greatest it has ever been, especially the emphasis on creating a safe and exceptional space for customers to shop. I recently participated in IBM’s live webinar […]
Were online customers more satisfied during the COVID-19 pandemic?
The COVID-19 pandemic stressed everyone in 2020. Many of our clients had prepared their digital businesses ahead of time and survived. Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online. But even the best companies struggled to keep customer satisfaction levels high during […]
Perficient, DTE Energy, and Non-Profit Client Win Respective Creative Awards
One award is exciting, but bringing home two awards is out of this world! We are excited to announce that DTE Energy’s Interactive, Energy Efficient Home, and a nonprofit private client have won silver and bronze (respectively) at this year’s Creativity International Design Awards. The Creativity International Design Awards is active in recognizing exceptional design […]
How Healthcare Marketers Can Adapt and Advance [On-Demand Webinar]
Healthcare marketers’ role has shifted dramatically in recent years as technologies have advanced, social media use has skyrocketed, and patients have embraced consumerism. The COVID-19 pandemic and the significant, lasting shift to virtual care have brought a further change in a concise period of time. At Modern Healthcare‘s recent Strategic Marketing Conference, Paul Griffiths joined Todd […]
Post COVID-19 Customer Experience Imperatives
COVID-19 vaccines appear to be close to helping resolve the 2020 Coronavirus Pandemic. The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. As we start to emerge from the pandemic in 2021, what should customer experience practitioners focus on to begin to ramp back up? […]