Research and Studies

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Do Links Still Matter for SEO in 2020?

Here are the results from the fifth of our “Links as a Ranking Factor” studies. We conducted the first of these studies in May 2016 and have been tracking the same query set over time to measure any material shifts in the role of links. In this year’s study, we also expanded our examination of […]

Outlining Their Strategy

What Is Digital? – Part 2

In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]

The Way The Office Operates

What Is Digital? – Part 1

When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]

Adobe Forrester Blog

Perficient Listed as Mid-Size-Consultancy in Adobe Implementation Service Providers Report

Adobe is a top digital experience platform with a suite of solutions to enhance brands’ customer experience. To utilize its full breadth and complexity of components, Adobe partners offer unique capabilities and insight, along with certified Adobe experts. This is where Perficient excels as a digital consultancy with more than eight years of Adobe partnership […]

Rating the Smarts of the Personal Assistants – 2019 Edition

We are pleased to present the 2019 update to our Digital Personal Assistants accuracy study. In this latest edition of the study, we tested 4,999 queries on seven different devices: • Alexa • Echo Show • Cortana • Google Assistant on Google Home • Google Assistant on Google Home Hub • Google Assistant on a […]

5 Steps to Creating Customer Journeys & Personas

Marketing and sales teams often grow into silos. And although both are working toward the same goal, they have a lack of shared knowledge about where – and how – they can fit together based on customer activity. Unfortunately, there isn’t a one-stop-shop for reference when creating marketing experiences, measuring engagement and integrating sales efforts […]

How to Use Research & Personas for Personalized Marketing

Personalization, by definition, should not be a “one-size-fits-all” effort. It’s a customer-driven approach that can dramatically improve marketing results by leveraging user data, customer insights and strategic knowledge of a customer journey. Most importantly, it can build trust between customers and brands, as well as increase B2B sales by reaching current or prospective customers through […]

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Mobile vs Desktop Traffic in 2019

This is the latest edition of our study on the state of the mobile web. This update demonstrates the growth of the mobile web last year (2018) versus the desktop. I’ll also compare the latest data to usage levels in 2016 and 2017. The stats in this and our prior studies were pulled from SimilarWeb and reflect U.S. […]

Voice Usage Trends 2019

31 Must Know Voice Usage Trends for 2019

For the third year in a row, we asked over 1,000 people (1,719 this year) how they use voice, when they use voice, and why. If you’re looking to get a snapshot of how voice is used by people today, then you’ve found it.

Amp Engagement Rankings

Does AMP Improve Rankings, Engagement, and Conversion?

Studies show that AMP drives more revenue and positive ROI. This includes prior analysis done by Perficient Digital (now Perficient Digital) as shown in our canonical guide to AMP. In addition, a Forrester economic-impact study outlines how greater page-load speed increases conversions, traffic and pages per visit. There’s a lot of positive, individual-use cases for […]

Link Ranking Factor

Links as a Ranking Factor – Still Going Strong

In our fourth study of the power of links for ranking, using data extracted in August 2018, we draw on the largest dataset yet: over 27,000 search queries. The big result: links remain a strongly correlated predicter of ranking. The complete study also provides comparisons based on the original 6000-query set and the updated 16,000 query set. In both cases the strong correlation holds. The current study also shows a strong link correlation for both commercial and informational queries, with the correlation for informational queries slightly stronger…. Read More >

Featured Snippet Study

2018 Data on Featured Snippets and the Knowledge Graph

We’ve been tracking Google’s Featured Snippets in search for several years now. In this study we look at almost 1.5 million queries most likely to qualify for a Featured Snippet to see how the search feature has changed over time. Are Featured Snippet appearing in search more or less often? Are there significant differences between mobile and desktop? For the answers to these and more, click through to the study!… Read More >

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