Research and Studies

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B2B Companies Evolve: Pivoting in the Time of COVID

Perficient recently conducted a survey that asked executives from enterprise organizations about their current and future marketing technology (martech) investments and strategy. (See the findings from the full survey here.) The data revealed many insights into how companies pivoted over the last year in response to the pandemic and how they plan to change moving […]

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Martech, Customer Personalization, and Talent: 3 Ways Enterprises Will Succeed Post Pandemic

Eric Enge, President of Pilot Holding and founder of Stone Temple Consulting, contributed to this article. Over the past two years, businesses have seen an unprecedented level of disruption. High rates of change were already underway in early 2020, but the COVID-19 pandemic accelerated these changes as consumer buying behaviors suddenly and dramatically shifted. Businesses had to scramble to preserve revenue and find ways to remain […]

Covid-19 Put the Spotlight on eConsent, and Rightfully So

Informed consent, an integral part of clinical research, ensures that clinical trial participants are well-informed about all the relevant aspects of the clinical trial and that their participation is voluntary. However, as clinical studies get more complex, informed consents are getting longer and less clear, defeating their intended purpose. According to a survey, 35% of […]

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The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?

In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like  in 2021 and how the definition and opportunities have evolved.  In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]

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Why the Impact of the Mobile Revolution is Still Unfolding – Here’s Why #263

We’ve been studying the trend of mobile vs desktop traffic usage since 2016. This year, we looked at mobile vs desktop vs tablet traffic and found that mobile’s dominance continues to grow. With the final adoption of Google’s mobile-first indexing now in effect, it’s never been more important to make sure your site is providing […]

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Hacking Human Nature, Part 1: Social Proof Theory

Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]

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Mobile vs. Desktop Usage In 2020

This study is a comprehensive review of mobile versus desktop usage on the web. In this year’s study, we compare 2019 and 2020 traffic patterns in the U.S. and globally. We also include tablet usage stats. The data in this study was pulled from Google Analytics’ Benchmarking feature, which provides aggregated industry data from companies […]

Connected City

Study: Who Has the Largest Index of Links?

An essential part of any strong SEO program is having third parties link to your site. In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. For this reason, using backlinking tools is important. Getting access to […]

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I Don’t Want Another App, I Just Want My Stuff. A Product Owner Faux Pas?

New data is available to show that the major carriers (UPS, FedEx and USPS)  generally performed well compared to last year which is surprising given over 2 million packages still missed their Christmas delivery window.  Perhaps as a response to all of the delays, a new crop of apps have appeared that “help” customers aggregate […]

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Were online customers more satisfied during the COVID-19 pandemic?

The COVID-19 pandemic stressed everyone in 2020. Many of our clients had prepared their digital businesses ahead of time and survived.  Other companies who were late to creating digital customer experiences suffered as people stayed away from traditional stores and shopped online.  But even the best companies struggled to keep customer satisfaction levels high during […]

Perficient Listed in Forrester Now Tech: Commerce Services, Q4 2020 Report

Partnering with a commerce solution provider that can transform B2B and B2C digital omnichannel experiences is paramount in today’s digital world. Businesses need a full suite of expertise and assets to compete and provide seamless commerce experiences that delight consumers. Forrester canvased 35 commerce service providers to help shape the shortlists of digital decision-makers and […]

Will Customer Experience Ever Rule the World?

I talk with a lot of companies who want to up their game in delivering a better customer experience.  Yet, I’m always struck by the impediments companies always put in front of themselves that negatively affect that experience.  “We can’t do that because…” is always the first part of a long set of internal issues […]

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