Strategy and Transformation

In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]

B2B marketing is undergoing a shift across industries. Look at companies like Salesforce or HubSpot for examples of great B2B consumer experiences. And who can forget Workday’s excellent Super Bowl LVII commercial celebrating the corporate rock stars? These organizations realize that there is still a ”C” hiding in B2B and are deploying some of the […]

In a previous post, I shared my journey with Sitecore Data Exchange Framework.  I was excited to use it to create a reusable importer process.  In the end, I decided it was not the right tool for me.  I ended up using Powershell.  In the process of researching site migration tools, I discovered “Merlin”.  Merlin […]

Advances in technology are propelling consumer expectations and options for care. In this swirling sea of change, healthcare organizations continue to explore new ways to improve outcomes and organizational resiliency. One area gaining significant buzz (and a healthy dose of hesitation) is generative AI. With its ability to analyze large datasets, identify patterns and trends, […]

When you hear the word “constraints,” what creative images and stories does your mind conjure up? The word often leads people toward negative thoughts of confinement, limitations, obstacles, or not getting what you want. With this article, though, I want to talk about useful constraints and how they can encourage creativity and innovation. Common Views […]

Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]

Introduction: Centers of Excellence (CoE), also called “Center of competency” is a multidisciplinary team that includes executive sponsors, key stakeholders, finance representatives, business teams and technical implementation teams. They are fast becoming an integral part of Finance service’s delivery model. Why is CoE important? A 2020 BCG research showed that 70% of digital transformations fall […]

In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this […]

As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]

People are funny. We reason with ourselves that we want the truth, but we prove time and again that we prefer being lied to. If your gut reaction to that statement is defiance, there is a strong chance that you’re lying to yourself about your own emotions. This article isn’t about the psychology of our […]

what is ETL? ETL is a process that extracts the data from different source systems, then transforms the data (like applying calculations, concatenations, etc.), and finally loads the data into the Data Warehouse system. The full form of ETL is Extract, Transform, and Load. What is a data warehouse (DW)? A Data Warehouse (DW) is […]

Hey digital strategists, are you looking to learn more about how your design strategy can align better with? Look no further than this week’s episode of What If? So What? featuring Keith Wolf, director of digital strategy consulting at Perficient. Can thinking visually help improve the overall function of your product? Listen to find out! […]