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What is Digital Accessibility?

In today’s digital age, more and more people are relying on technology to access information and services. However, not all websites, apps, and digital content are designed with accessibility in mind. This can create barriers for individuals with disabilities, limiting their ability to fully participate in and benefit from the digital world. What is Digital […]

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Sitecore SXA’s Social Share Component Will No Longer Work after May 2023

Sitecore’s SXA accelerator comes with a large library of components that help accelerate development. One of those components will no longer work after May 2023: The Social Share Component. SXA’s social share component leveraged the AddThis service to inject social sharing buttons on your website. You could create an account on AddThis, configure what buttons […]

Marketing Automation Blog

Why Every Business Should Implement Robotic Process Automation (RPA) in their Marketing Strategy

Marketing Automation: Top 8 Use Cases in Marketing that will Lift your Business to New Heights  The keywords that catch business leaders’ attention in the fast-moving world are Artificial Intelligence (AI) and Robotic Process Automation (RPA). According to Forrester, “The RPA market will grow to $22 billion by 2025”.   Research carried out by Gartner finds […]

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To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

3 Ways to Get a Free or Reduced Fee for Microsoft Certification

Getting certified is always a great feeling for an individual and is a way to prove your competency and proficiency in a particular technology. Microsoft provides the pool of trending technologies in demand and is vastly used in many industries. Getting certified in specific technology is a really valuable addition to your profile. Getting Certified […]

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GIFs in Power BI Using Tooltip

In this blog, we will show a GIF as a report page tooltip when hovering over a visual. This cool technique allows you to display instructional GIFs or videos for our end users. Steps for Creating GIFs: App to record gifs Adding gifs to Power BI Adding Tooltip Integrating with button App to Record GIFs: […]

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How to Setup an Effective LinkedIn Profile

How to Setup an Effective LinkedIn Profile I will cover all sections to make a strong & complete LinkedIn profile in points. 1. Background picture / Cover Photo I usually keep background photos of the current tool I am working on or the company I work for. Either work!! 2. Display Picture Keep basic image […]

Pass Microsoft Certified Power BI Data Analyst Exam | PL-300

I will be sharing my personal experience with learning Power BI and clearing the PL-300 (Earlier called DA-100) exam. I hope this will help the other aspirants. I would not be compromising the signed NDA; hence no questions will be disclosed in this article. About the Exam : PL-300: Microsoft Power BI Data Analyst Analyzing […]

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Perficient’s Bright Paths Alumni Event

On June 8th, our Detroit Bright Paths Alumni came together to connect with each other and our social media networks with this Detroit Selfie Museum Event. Located within the Novi’s 12 Oaks Mall, the Detroit Selfie Museum is quoted as “an immersive photography playground that will inspire you to unlock your imagination and capture jaw-dropping […]

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9 Pitfalls Marketo Docs Didn’t Prepare You For: Integrating with Facebook Lead Ads via LaunchPoint

Facebook Lead Ads are nothing new to Marketo users. This is a fairly common LaunchPoint integration, and for good reason: Facebook is a prolific source of new leads, and Adobe Marketo Engage is arguably the best product for tracking and nurturing new acquisitions. The documentation for this integration is straightforward enough – it even calls […]

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Preparing for HCIC 2021

It’s time for the Healthcare Internet Conference (HCIC), reconvening in person Nov. 2-4, 2021, at The Cosmopolitan Las Vegas Resort. The HCIC experience aims to help healthcare teams refocus marketing and digital efforts while lifting up their team and organization after a tough year. The 25th Annual Healthcare Internet Conference is the premier Fall forum […]

Reach and Engage Healthcare Consumers

Healthcare marketers want to “Wow” – to help their consumers, teams, and organizations thrive. But they often tell us that they’re struggling to make it happen. While marketers and experience leaders have big goals, the work of connecting all the dots – the data, insights, and integrated tools that drive meaningful, personalized connections – may […]

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