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COVID Checklist: Five Things Hospital Marketers Should Do This Week (March 26, 2020)

COVID-19 is dominating the news cycles, many hospitals have stopped all electives procedures to focus on the first wave response to the coronavirus pandemic.  (See the previous post on first wave responses.)   While not all patients are impacted by the disease itself, all patients are impacted in some way and the disruption to care is […]

Coronavirus

Coronavirus Pandemic in the Age of Digital

As the Coronavirus pandemic (COVID-19) continues to spread across the US and other countries and the administration announces free testing for the Coronavirus, the markets are also experiencing unusual volatilities. Also, we are seeing fears continue to grow amongst the public with state emergencies being declared, school district closures, and officials advising people to stay […]

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The Role of Artificial Intelligence in the COVID-19 Pandemic

The administration has announced they are now planning for a potential 18-month COVID-19 pandemic as the situation continues to evolve and the severity of the virus is becoming more apparent. Confirmed cases are doubling over short periods of time and forecasted projections are uncovering multiple waves of the virus are yet to come. All this […]

state of digital health webinar

State of Digital Health: Payer and Provider Perspectives in 2020 [Webinar]

Today’s consumers want to control their healthcare journey. As a result, forward-thinking organizations are embracing a customer-first approach that lays the groundwork to deliver integrated, relevant experiences tailored to the individual. Join Adobe and Perficient for a webinar on Wednesday, April 1 at 12 p.m. CDT. Our panel of speakers will discuss how payers and […]

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COVID-19: 7 Communications Strategies for Healthcare Marketers Right Now

Summary: For hospital systems, health plans and others are on the front lines of dealing with COVID-19, here are seven actions to take right now. The Perficient Digital Health Solutions (DHS) team of strategists organized and moderated a forum conversation on Friday, March 20. This forum brought together thought-leaders from many teams within DHS, including: […]

COVID-19

Perficient Releases Free Chatbot Tool for COVID-19 (Coronavirus)

We understand the difficulties healthcare organizations nationwide are experiencing during the coronavirus pandemic. In order to help clients during this challenging time, we’ve partnered with Drift to develop a free assessment chatbot for COVID-19. This tool allows your organization to give specific, clear recommendations for populations at risk in the communities you serve. The assessment […]

COVID-19

5 Digital Strategies for Healthcare Providers to Adopt During the COVID-19 Situation

The Centers for Disease Control and Prevention (CDC) are urging hospitals and clinics to expand their use of digital, specifically telehealth, services to help triage the sick. Furthermore, the Coronavirus (COVID-19) legislation is waiving some of the restrictions for Medicare telehealth coverage in outbreak areas. Moving forward, both of these methods have the potential to […]

cloud adoption

Developing a Cloud Adoption Strategy in Healthcare

My last blog discusses how cloud is the leading platform for innovation and agility. In my last blog of this series, I examine how to develop a cloud adoption strategy and best practices. Evolving and maturing people, processes, and technology are three elements of the organizational transformation that comes with cloud adoption. Three steps to […]

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Can Digital Solutions Help Us Understand and Battle COVID-19?

How can we use digital technologies to combat the spread of COVID-19? To use a recent industry analogy, the virus moves along its own supply chain, from source to recipient (person to person), often with many individual cases occurring in clusters. These patterns can provide us clues as to how the virus will further propagate. […]

Coronavirus

Digital Strategies for Healthcare Payors to Support Members During the Spread of the Coronavirus

As the impact of the Coronavirus (COVID- 19) continues to evolve across the nation with greater numbers of confirmed cases for the virus, and greater precautions are being taken for containment and control activities, the Centers for Disease Control and Prevention (CDC) has urged hospitals and clinics to expand their use of telehealth services. Telehealth […]

COVID-19

Healthcare Providers Leveraging Digital in Response to COVID-19

The Coronavirus (COVID-19) epidemic continues to spread across the United States. The global number of confirmed cases is increasing as reported by the World Health Organization, and it is more important than ever to continue efforts for comprehensive containment and control of activities to slow the spreading of the virus and to limit the number […]

Conference

Cancer Center’s Forward-Looking Rolling Forecast with Oracle Cloud [Webinar]

In a time of rapid market changes, increasing costs, and rising patient expectations, healthcare organizations need to rethink their approach to business operations – including budgeting and revenue forecasting – in order to achieve their strategic goals. University of Texas MD Anderson Cancer Center (MDACC) is transforming a traditional annual operating budget process to a […]

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