Posts Tagged ‘Digital Experience’

IT organizations are responsible for an ever-increasing number of applications, infrastructure providers, operating system versions, network devices, platforms, monitoring, ticket systems, and more. The challenges that go along with managing it can range anywhere from time-consuming to downright Sisyphean. The rising adoption of cloud services adds a financial component, a new challenge for many organizations […]

Despite surviving both the Great Depression and the Great Recession, not even enduring luxury retail giant Nieman Marcus could escape COVID-19’s interruption of indoor shopping. When Neiman Marcus emerged from bankruptcy after a tumultuous 2020, the company smartly pivoted towards a new plan for targeting consumers. The 115-year-old luxury retailer would laser-focus on their most […]

Written in collaboration with Amanda Klinge   We have seen a major shift in how consumers shop for products online. From groceries to luxury goods, people rely heavily on the information readily available thanks to the convenience of their personal devices. Over the past few years, one industry stands out due to a notable shift […]

In today’s saturated world of marketing data, the customer remains at the centre of what marketers do. Chief Marketing Officers (CMOs) often face higher expectations from their management and customers regarding personalizing marketing data for optimizing the marketing dollar. Fact Check! According to a Forbes Insights and Epsilon survey, 81% of marketers said they face […]

A website and mobile app are critical tools for utility customers, providing them with access to important information about their energy, water, or other utility services. As more people turn to the web and various devices for information about their services, utilities need to offer innovative, user-friendly, informative, and functional digital experiences. In this blog […]

In September of this year, Perficient’s DXP experts were interviewed for the Forrester report Understanding The Architect Of Your Digital Experience Platform. In the report, Forrester covers how ‘Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them’. Read on to learn a bit more […]

The global pandemic solidified digital health’s vital role in meeting consumer needs. As a result, healthcare payers and providers continue to accelerate their digital capacity in order to meet consumer expectations and ensure business resilience. Digital tools once considered a future-state have now become primary channels for vital care and meaningful customer interactions. Impacts extend […]

Final installment of a 4-part series Recently I came across a comment from Lori Samuels, Senior Director of Accessibility at NBCUniversal, that stopped me in my tracks, “You can’t test your way to great user experience, you have to design your way there.” I completely agree. On the other hand, evaluating user experiences for accessibility […]

I joined Perficient, an end-to-end global consultancy, last December. Let me explain why. The Strategy & Consulting team I joined is full of incredibly talented professionals. Some have been with the company for over a decade, while others have recently joined. Many of these folks came from the industry/client side of the business, which brings […]

What is Organization Assets Library? In SharePoint Online, you can create your company specific assets library, which can store images provided by your company to use in your SharePoint environment by all site owners. Types of Organization Assets You can create two types of organization assets: 1) Images After Organization Assets Library is configured successfully, […]

You need personalization and relevant search. Marketing is no longer about convincing a customer to buy. It’s about helping them buy. And to be seen as an expert, companies need to deliver the information each customer needs. Technology that can seamlessly deliver personalized, targeted content is the Holy Grail. Whether your visitors browse or search, […]

We recently discussed how journey maps can be leveraged across organizations to create a holistic, patient-centered experience (if you missed it, you can learn more about ‘Activating Journey Maps Across your Healthcare Organization’). But before you can activate journey maps, you must create them. The following these best practices for planning your next healthcare journey […]