In this blog post, we will explore custom application development and its role in application modernization. Read about the first, second, third, and fourth pillars of application modernization. Custom Development within Application Modernization Businesses can no longer survive with generic digital offerings that simply mirror their competitors’. Escalating customer expectations and the rise of startups […]
Digital Transformation
Why and How Raising Digital Maturity is the Goal of Digital Transformation
Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]
What Rises from the Ashes of 3rd Party Cookies
In 2020, Google broke digital marketing. Okay, broke is a tad dramatic. However, the news to purge 3rd party cookies did leave many digital marketers in shock. Soon after, Apple announced a shift to focus on protecting consumer privacy and eliminating IDFA and Safari’s use of cookies. The end felt near. Yet, the chaos brought […]
[Vlog] Intelligent, Real-Time Clinical Trial Insights
Param Singh: Hello, everyone. My name is Param Singh and I’m the Director of the Clinical Operations Solution Practice here at Perficient Life Sciences. And I want to welcome everyone to today’s discussion on our new partnership with Lokavant. And this discussion today is a way for us to introduce the offering and solution to […]
Perficient Earns New Pega Partners Delivery Specialization
Perficient is excited to announce that we have earned the Delivery Specialization in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients. Pega Partners that achieve a Delivery Specialization have a demonstrated ability to help customers build more innovative businesses, and have […]
What a Successful Digital Commerce Transformation Looks Like
In my last blog, I explained what digital commerce looks like in today’s world for businesses everywhere. Now, we’ll discuss what a digital commerce transformation looks like. Whether a business has created new leadership roles to address digital demands or not, businesses need help evolving in many areas, including: Knowing their customer and their current […]
Digital Commerce in 2022 – It’s Not Your Father’s Shopping Cart
Nearly all businesses have invested in digital commerce to varying degrees over the past two decades. Previously, digital commerce was thought of as a channel through which the business exposed its way of doing business to a digital audience. This thought served businesses well when the digital audience had little expectation with a business online […]
Strengthening Healthcare C-Suite Relationships & Partnership: IT, Marketing, Revenue
What do the Chief Information Officer (CIO), Chief Marketing Officer (CMO), and Chief Revenue Officer (CRO) need from each other in order to deliver on transformative business outcomes and customer success? Certainly not more short-term fixes. Instead, they need three things: A cross-functional partnership Shared longer-term business and IT roadmaps Nimble architecture “Just 36% of […]
How to Improve Your Organization’s Customer Experience in the Age of Digital Insurance
As customer expectations around how to purchase insurance online evolve, it’s crucial for insurance carriers to create online purchasing experiences that exceed expectations and drive revenue and growth opportunities for their organizations. To do this the right way, insurance carriers will need to evaluate their current ecommerce strategy to ensure they’re meeting both business goals […]
There is No Secret Sauce: Put Financial Services Customers First and You Will Grow
TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business. TD emphasized that this elevated focus on the customer experience has […]
Application Modernization Pillar #4: Application Migration
In this blog post, we’ll explore application migration and its role in application modernization. Read about the first, second, and third pillars of application modernization. Historically, enterprises wanted to move applications to the cloud because they wanted flexibility, scalability, or the predictable pay-as-you-go cost structure that cloud providers offer. Now, they want environments that enable […]
IT Industry: Its Adaptation in Times of Pandemic
It is not easy for a company to survive times of uncertainty and radical changes in all aspects (economic, technological, political, etc). However, IT companies have survived and grown enormously in times of pandemics. It has been almost 2 years since the pandemic began. Two years full of challenges and changes for many companies around […]