In today’s global marketplace, social media is a powerful product-marketing tool. It can direct consumers to a new product or attractive deal, engage them, and build a sense of community. Relatively, social media and online shopping play a significant role in our lives. A comprehensive social media presence also includes direct sales through certain networks, […]
Social Media
5 Important Benefits of Enabling a Social Commerce Channel
Traditionally, users visit a website to search and purchase the products they want. But with the world of commerce constantly evolving, businesses are finding new ways to connect with their users on other platforms – especially social. What is Social Commerce? Unlike social media marketing, which redirects users from an advertisement on a social platform […]
Perficient Named Atlanta Top 150 Workplace of 2021
For the second year in a row, Perficient has won the prestigious Atlanta Journal-Constitution Atlanta Top Workplace award! In November, Atlanta employees received a survey regarding different aspects of the office, including work environment, opportunity for career growth, and insight into leadership’s decision-making. Our employee’s feedback was so positive that Perficient was selected out of […]
Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps
Working in a global digital consultancy, our colleagues thrive on our challenging, fast-paced projects. And over the past twelve weeks, the students in Perficient’s Bright Paths program surely know a thing or two about fast-paced project execution! Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; […]
Successful Project Management Communication during the Pandemic
The Covid Pandemic of 2020 and 2021 have been disruptive and challenging in all aspects of our lives, personal and professional. However, life, and work, go on. Although it may not be business as usual, in many cases we are all expected to continue as if it is, well, business as usual! There are three […]
Hacking Human Nature, Part 1: Social Proof Theory
Leveraging Behavioral Economics to improve performance and user experience. This is first in our series co-authored by myself and Zach Gay exploring how understanding Behavioral Economics can- and should- inform your marketing strategies. With each blog post we’ll dig into an individual theory and show how an understanding of these principals can help you develop […]
Six Ways to Protect Yourself and Your Family on Data Privacy Day
This article was co-written by Iman Watson, senior solutions architect, and Kailey Hughes, lead development representative. As we mostly are working remotely these days, securing your space when you’re not in the safeguards of the office walls are critical. Perficient places a high value on data security and has several processes and tools in place […]
Asset Maintenance Philosophies to Conquer Everyday Life, a How-to
Maintenance. A word that does not inspire many people. It implies either an undesirable task or an unwanted cost. But, is maintenance really a bad thing? In this post, we’ll discuss some Asset Maintenance Management philosophies and how they can positively impact your everyday life. Types of Asset Maintenance Asset Maintenance is broken down into […]
Showcasing the Perficient Culture One Trivia Question at a Time
Question: What is one of the best things about working at Perficient? Correct Answer: Our incredible culture and the people who live it! Company culture is all about the people who create it and live it every day. Examples of Perficient’s collaborative and engaging culture can be found across all offices, and our Chicago office […]
Visual Storytelling: Create Meaningful Gifs
Use Gifs to Increase Your Marketing Efforts This post is the second in the Visual Storytelling series. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized […]
Why You Should Be Building Social Media Partnerships- Here’s Why #206
We know we should use social media to promote our content and engage with our customers, but what about strategic partnerships? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains why building strategic partnerships that can boost our brand and energize our content may be one of the best investments […]
Why Social Media Builds Your Brand SEO – Here’s Why #205
Can the way people talk about your brand online actually affects the things Google will rank you for? In this episode of the award-winning Here’s Why digital marketing video series, Mark Traphagen explains how Google might use mentions of your brand in social media to discover more of what your brand is about. Don’t […]