Digital Marketing

This is an interesting time in the automotive industry. We have supply chain issues, chip shortages, sky-high gas prices, inflation at a 40-year high, and a push for electrification and mobility. All these things equate to fewer vehicles to sell. Automotive companies are pivoting more toward ecommerce and focusing on special ordering so that customers […]

One of the most contemplated questions in email marketing is: is there actually a specific day and time an email should be sent for the best results? In my opinion, it is almost impossible to say a specific day and time is the best for an email send. The world, and more specifically the workforce, […]

Writing good healthcare content that motivates users to convert isn’t easy. It takes time and effort to build trust with a consumer and help them feel comfortable taking the next step with your organization. And there’s one word that will never help you in those efforts. That word should never appear on your consumer-facing website […]

This past week Garett Meznarich, Marketo practice director at Perficient, got to sit down and hear from Brandon Ratliff, digital marketing operations leader at Qualcomm and Kalie Nitzsche, Marketo sales manager at Adobe, to discuss lessons learned throughout their digital experience build-out with Adobe Marketo. Post webinar we were able to further digest some of […]

What is Organization Assets Library? In SharePoint Online, you can create your company specific assets library, which can store images provided by your company to use in your SharePoint environment by all site owners. Types of Organization Assets You can create two types of organization assets: 1) Images After Organization Assets Library is configured successfully, […]

  Page Publish is the most basic feature of a CMS. This is what makes our content visible to the world. Episerver CMS (now known as Optimizely Content Cloud) too has the feature and some more flexibility built around it to aid our content authors. There’s the usual page publish, where you hit a button […]

There’s a perception (among some) in the marketing community that campaigns and tactics should be strategized and executed differently whether your organization focuses on B2B or B2C audiences. Contrary to this belief, results published in a recent Forrester study indicate that B2B-focused organizations need to let go of this idea. Buying journey interactions have soared […]

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

In March, Google announced all Universal Analytics (UA) properties will stop processing data on July 1, 2023, and Google Analytics 360 properties (GA360) will stop on October 1, 2023. The alternative? Google Analytics 4 (GA4) is a more robust analytics platform that Google launched in 2020. What makes GA4 different than UA? There are several […]

Discover the New Optimizely and What it Means for Your Business In the past few years, we have seen many mergers and acquisitions in the marketing technology space. With the advance in content management systems (CMS), e-commerce software, and marketing optimization tools, we’ve seen many tools come together under one brand. This is seen across […]

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

The pandemic made it crystal clear that responding quickly to changes in consumer behavior is crucial to success, especially when it comes to paid search. When shifts in the marketplace happen, the companies that fare the best are the ones who track customer and competitor trends and know when to add, pause, or reduce budget […]