Content Marketing

We are excited to share the news that Perficient has acquired Brainjocks, a leading digital consultancy with a strong Sitecore platform focus. Brainjocks is well-known in the Sitecore ecosystem for their outstanding skills and expertise. The team is a trusted advisor to leading Fortune 1000 customers, enabling them to maximize ROI through digital strategy, technical, […]

So, it’s probably been at least five years since you last implemented a web content management system (WCMS). More than likely, it’s been more than eight years. The old system is increasingly out-dated, slow, hard to use, and the people who picked it are long gone. Does this sound familiar? This is a common situation with anyone […]

It’s DAM, not damn. Let’s dissect what these tools are, what to seek in a DAM, and more about managing your assets. Digital Asset Management (DAM) systems are a commonly misunderstood tool. “They’re like a file storage system, right?”. Technically, that’s not wrong, but that’s like saying that Google is “just a search engine”. Also, […]

SCORE for Episerver – New Image Crop Tool Responsive Web Design (RWD) offers a cost-effective, high quality and easily managed delivery of content to a variety of devices. Many teams build sites in RWD by using custom or popular responsive frameworks like Twitter Bootstrap or Foundation Zurb. But how can we combine the responsive design […]

Video for Content Editors These days, every website has some video content. We wanted to make editing video easier for Epi content editors, so we created the YouTube Video block. This block is a feature of our new SCORE for Episerver platform, which launched in 2019. To create the best editor experience with on-page editing […]

Just for fun, let’s take a few common scenarios for content management teams, and run through how to add personalization to Sitecore with SCORE.  You’ll be shocked at how easy this is – why more companies don’t jump in and start personalizing their content and user experience is a mystery to me. Scenario #1 – […]

In our recently published “Build an Experience Business” guide, we explored how content management systems can be a major force in building strong customer experiences. Content Marketing is one top-of-the-funnel technique that marketers use in the B2B space. It is used to educate buyers, promote their brand, and generate leads. More and more, content marketers […]

Content management and experience platforms like Episerver should be the key to empowering non technical people in a technical space. They are meant to empower marketers—allowing them to fully deliver, measure, curate and personalize user experiences. We have a unique enablement focused approach based on the modular principles of atomic design. This approach, SCORE, represents […]

A Perfect Pairing After more than 10 years as the premier accelerator on the market, we are excited to announce the addition of Episerver/Optimizely to our suite of platforms supported by our patented SCORE™ approach.  SCORE is our unique enablement approach to CMS that represents all the principles on how to deliver CMS effectively. These […]

Score’s CCF (Component Communication Framework) allows Content Authors to use rendering parameters to easily control how components communicate with each other. For example, we can set the Button component to fire a CCF message when it is clicked.   But what if the button is inside a Content Spot? Can it still send and receive […]

Many Digital Marketers focus on content creation as an SEO tactic. But have we ever considered if that content would satisfy the readers? In this episode of the award-winning Here’s Why digital marketing video series, Eve Sangenito joins Eric Enge to explain why a lot of SEOs get content wrong. They also share the right approach for […]

In our previous article, we discussed a custom field type we created to allow content managers to crop images for the various device break points in your responsive design. The community asked for more, and we listened – so we have made a neat enhancement to this feature to make it even more powerful. ALT […]