Sitecore 10 is here! And with it comes some exciting new features - from improving the content experience to new analytics tools and evolving to a stronger integration with Content Hub.
With the release of Sitecore 10, our digital and content strategists at Perficient wanted to dig into the new features. Working with these strategists, Monique Anderson, a Perficient marketing manager, interviewed them to explore some of the new features.
Content Hub and CMP
Designing, building, and implementing top-notch experiences not only requires a great deal of planning, strategy, and time – it also requires the right digital experience platform (DXP) and the right development approach for your business needs.
To start, Rick Bauer, a Sitecore Digital Strategy MVP, updated us on Content Hub. From reminiscing about Content Hub’s beginnings to where it is today, Rick covers modules including Digital Asset Management (DAM), Content Marketing Platform (CMP), and more. Rick talks about how additional integration between Sitecore and Content Hub could lead to making Content Hub’s CMP the place to build content, with Sitecore being one of the channels to distribute it through. Additionally, Rick discusses the new field types that have been added and the new functionality to pull marketing taxonomies into Content Hub. Listen for Rick’s take on Content Hub’s DAM replacing the media library!
For marketers, analytics are used to determine the effectiveness of content and the need to create new, more relevant content. But how can you know what content each segment of your audience is interested in? Megan Jensen (MJ), a Perficient Digital Strategist, went over the new advanced audience segmentation feature. While she mentions that this functionality to filter by segment has been available in previous versions of Sitecore before Sitecore 10 the implementation required some MacGyver-ing and was not very flexible. In the new release, segments can be applied as a filter to Experience Analytics reports with a few clicks to get really rich insight about these segments.
Update on SXA and SCORE
In addition to the new features in Sitecore 10, the Sitecore Experience Accelerator (SXA) also debuts new functionality and fixes. Sitecore Digital Strategy MVP, Jo Troxell, delves into the fixes for personalization within Snippets and Partial Designs as well as his favorite new feature, A/B testing a component within a Partial Design! Jo pointed out that SCORE, Perficient’s own Sitecore accelerator, already had this feature for two years and many clients have enjoyed taking advantage to test global content on their sites. So if this is a feature you’re interested in, upgrading to Sitecore 10 and/or getting Perficient SCORE might be for you!
Horizon and Experience Editor
Lastly, we have Jim Petillo, a Sitecore Ambassador MVP, who spoke about how he is really excited about Horizon, Sitecore’s new authoring experience that improves upon the WYSIWYG Experience Editor. For seasoned content authors like Jim, specific features such as the ability to edit some Content Editor fields within Horizon, the new autosave feature, and Undo/Redo buttons will definitely improve their productivity and workflow. Jim briefs us on Horizon’s simulator mode, an improvement from the previous Experience Explorer, allowing content authors to review their pages on different devices as well as different days and times in case you might have any time-based rules. And what would all of these features be without a bit of analytics? Horizon includes Page Insights to give content authors and even marketers a quick look at the performance of a page.
And there you have it! While these features are not an all-inclusive list of what Sitecore 10 has to offer, our strategists are confident you’ll be excited for those mentioned. If you haven’t already, take a look! Don’t forget to leave a comment and we look forward to sharing more on Sitecore Sessions, Vol 2!