Personalization

It’s time to focus on customer experiences (CX). But, how do you differentiate yourself from the pack? According to a digital trends report from Adobe, the answer is…by providing an excellent CX. It beats content marketing, video marketing, and social pages. Why should brands focus on CX? Its official, consumer’s value exceptional experiences and will […]

Sitecore community comes together to author Multisite Personalization Strategy guide build off of years of combined experience.

In my previous post, Locked Down? Learn AEM in April, I talked about how PluralSight’s #FreeApril program gives you access to great training on Adobe Experience Manager. For those of us also working with more than Content Management, #FreeApril provides some great training for you too! PluralSight has great courses on Adobe Analytics and Target […]

We hope you, your family and coworkers are well. This blog is second in a series of tips aimed to strengthen healthcare organizations in practical ways right now. TIP: Communicate to non-English-speaking audiences “We’re all in this together.” That statement has become a standard throughout the COVID-19 pandemic, yet some populations in the U.S. aren’t […]

Join us and our partner Amazon Web Services (AWS) for a virtual Q&A session on Wednesday, April 15. AWS will feature one of our experts to speak on a panel about the evolution and progress being made to solve critical business problems such as customer personalization and forecasting through the use of data science. Perficient […]

In a world of sophisticated search engines and machine learning (ML), it might seem like investing in a taxonomy is overkill. After all, can’t those ML-enabled search engines find everything? Sometimes even technology needs an assist. Let’s look at why you might want a taxonomy. What Taxonomies Are Good For Taxonomies enable three main digital […]

Tremendous change continues to happen daily as COVID-19 forces all of us into a new reality. As people practice social distancing and are forced to work from home and stores along with other gathering places close, digital channels become a critical connection to the outside world for us as social creatures. Trends are already emerging […]

AI-driven personalization is an advanced method of creating and delivering customer-focused experiences at scale. It leverages machine learning to deeply understand individuals based on their preferences, behavior, and journeys. Personalization Evolution  The basics of personalization include segmenting audiences into a number of groups and applying rules to create different experiences for each. Although this basic […]

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

Financial services companies are focusing more closely than ever on creating unique buyer experiences with the help of marketing automation platforms like Marketo Engage. The end result is these companies are delighting their buyers and driving more revenue. Today we’re going to look at a few ways financial services companies can create unique buyer experiences […]

Orrick, a global law firm, needed to update its internal portal site to create a more efficient way to deliver content to employees. With that in mind, Orrick partnered with Perficient Digital on a new content management system that would allow the firm to create more value for attorneys and employees through an integrated, personalized […]

As more users expect personalization, it is important to understand what is and how to get started.