Personalizing the B2B commerce experience with data is an important strategy for brands to establish as the world looks to digital experience as a top priority for how and where to buy. Join us on Thursday, June 4 at 1 PM ET for a webinar, Personalizing the B2B Commerce Experience Through Data, to look at the B2B commerce journey Honeywell experienced when setting up their eCommerce environment on Magento Commerce.
During the webinar, you will hear from Karie Daudt, Perficient Senior Commerce Consultant, and Jon Ruder, Director, Digital Marketing and eCommerce at Honeywell. Throughout the presentation, you will get a full understanding of why personalization is important and an explanation of the difference between B2C consumers’ shopping process and B2B consumers’ buying process. While B2C personalization is all about serving up ideal content and related products to drive quick conversions, B2B personalization is much different. Both presenters will discuss those differences, along with the challenges you may face when establishing a B2B commerce strategy.
A successful implementation of these ideas is the commerce strategy setup by Honeywell. Jon Ruder will review how Honeywell was able to consolidate many disparate commerce platforms onto Magento Commerce and how setting standards, governance, and rules within Magento enabled a successful eCommerce experience for their users.
Register today for the webinar on June 4 to learn what the future of your organization can look like with the right commerce strategy and actionable items you can use.