Worldwide, over 285 million individuals live with some sort of visual impairment. This is according to the U.S. Health and Human Services Department. Introduction to Section 508 Compliance and Accessibility (hhs.gov) They require screen-readers to help them navigate the web. The problem is that not all websites are structured with appropriate semantic markup for accessibility. […]
Digital Experience
Integrating Digital Marketing Disciplines to Generate ROI: Achieving the “Full Voltron”
In the 80s, a cartoon called Voltron captured my imagination. It featured a team of five space explorers who each pilot their own robotic lion to fight the evil Zarkon and his cronies. They combine the lions to form the “Full Voltron” – a 328-foot super robot. In this case, the whole is much better […]
Designing Accessible Digital Experiences Begins with Personas and User Stories
The disability market has hit an inflection point. More global organizations buying tech are committing to accessibility in 2022 due to pressure created by the increasing number of digital accessibility lawsuits, and the increasing number of firms creating diversity and inclusion programs (DE&I). This is creating competition for opportunities to attract the global disability market […]
Perficient’s Alex Harris Honored as Optimizely MVP
Perficient is thrilled to announce our very own Alex Harris, Conversion Optimization Director, as the newest Optimizely MVP. In 2022, Harris is one of 13 individuals worldwide selected as an OMVP, and one of only seven awarded as a Strategy OMVP. Each year, Optimizely awards a select group of individuals the honor of being an […]
Multi-Dimensionality: Player #1 of the Metaverse
Imagine your client explaining the following to you: “I need help designing my data product. I want an interface that is smart, sophisticated, and knows me. I want it to learn about my habits and offer me suggestions for things I don’t know I want or need. I need to be able to find information […]
Journey through the mysteries and technology behind the Voice
I was attending a meeting as part of my daily office routine. One of my colleague’s voice was sounding very much like my colleague from previous organization. Only the voice was familiar, name was no way linking to the region where he belonged to and virtual meetings with no faces attached to it …it just […]
Journey Mapping: Even More Important in 2022
If 2020 and 2021 taught us anything, it’s that we need to be ready for whatever happens. How can you anticipate the unexpected? Being ever flexible and innovative is a good place to start, but you also need to prioritize retaining and growing relationships with existing customers. The best way to reduce friction and transform […]
Why Your Physical Storefront is More Important than You Think in an Omni-Channel Digital Strategy
When it comes to delivering exceptional experiences in 2022 and beyond, physical store locations will become a focal point for businesses. Now, I can hear and feel the skepticism as you read this – why the heck would someone still want to have a physical storefront when they could just build an ecommerce website and […]
Blend and Bend the Rules with Expressive Typography
We all want the World Wide Web (WWW) to be a more informative and engaging place, right? We want to see new design trends bringing life to the digital space every year. As designers, marketers, and creatives, we sometimes sit and wait to find out what trend we should be following for the next year, […]
Journey Science: Critical Tools for Understanding Your Customers
Journey Science is all about leveraging data to understand your customers and tailor their experience. Experience Maps, Journey Maps, and Service Blueprints are all critical tools for Journey Science. But how do you determine which to use for your purpose? Here’s a quick rundown: Experience Maps are umbrellas that illustrate a broad human experience. They […]
Neo-Brutalism: The Trendy Middle Child of Web Design
Since the beginning of 2021, Y2k trends have taken over pop culture and fashion. In fashion, we saw butterfly hair clips, bucket hats, and low-rise jeans. In technology, cord headphones became cool again, and Samsung released a new-age flip phone. Design trends moved with pop culture. We started seeing grunge aesthetics, colorful gradients, holographic patterns, […]
Perficient Named 2021 Acquia Partner of the Year for Drupal Cloud
Acquia recently announced the winners of its 2021 Partner Awards. We’re delighted to share that Perficient received the Outstanding Partner Contribution award for our outstanding performance in Drupal Cloud for 2021. We’re one of Acquia’s first Certified Drupal Cloud Practices and a valued Acquia partner since 2017. Throughout that time, our Acquia practice has demonstrated […]