Manufacturing has become increasingly complex, with different channels and partners involved in the process of getting products to market. While this can have many positive benefits, it can also lead to channel conflict when a manufacturer decides to go direct-to-consumer (D2C). Understanding the D2C Landscape D2C channels are becoming increasingly popular for businesses looking to […]
Manufacturing
Knowing and Growing Your Customer Base: Strategies for Manufacturers Going Direct to Consumer
As a manufacturer, you likely already understand the importance of customer relationships and building loyalty. As the business landscape shifts, and customers are looking for direct conversations with brands – it’s becoming increasingly necessary to expand your relationships and take your products directly to consumers. In doing so, you’ll be able to grow your customer […]
Industries Document Generation
Every company needs documents for its processes, information, contracts, proposals, quotes, reports, non-disclosure agreements, service agreements, and for various other purposes. Document creation and management is a crucial part of their operations. To make it easy, Omnistudio provides document generation capabilities, tailored to meet the unique requirements of different Industries. In this blog post, we […]
Addressing People, Process, and Technology in Manufacturing Transformation
This is the third blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first and second installments. This post covers content from the 18:48 mark and ends at 28:47 in the below video. Whether you leverage spreadsheets for forecasting or are a larger […]
Make Proactive, Data-Driven Decisions with Salesforce
This is the second blog in our series on trends in the manufacturing industry and how the Salesforce platform can address business challenges. Read the first installment here. This post covers content from the 9:03 mark and ends at 18:47 in the below video. https://youtube.com/watch?v=wsxl6rT7SUQ%3Frel%3D0 With tools like Salesforce Data Cloud and Einstein GPT […]
Manufacturing: Gaining Better Insights to Improve Forecasting and Sales
In this series, hear from Perficient’s Patrick McNamee, Portfolio Specialist, and Chris Kulish, Senior Technical Architect, as they discuss trends in the manufacturing industry and how the Salesforce platform can address business challenges. This post covers content up to the 9:02 mark in the below video. Our team recently attended Salesforce Connections, where they learned […]
Maximize Growth with Optimizely Tools: A Strategic Approach
In today’s digital landscape, having a solid digital strategy and embracing cutting-edge technology are key factors for business success. However, many enterprise organizations face challenges when it comes to coordinating the rollout of new marketing technology products and achieving scalable growth. Without a Digital Strategy, your Business may Fail. It’s simple: change is tough for […]
From Assembly Line to AI: How Generative AI Is Transforming Manufacturing
Lately, new AI tools like ChatGPT have been so impressive that employees are clutching their purse strings. Not too long ago in human history, we were gaping in awe of the revolutionary assembly line and wondering if any of us would ever work again – but look at us now. While there are certainly benefits […]
The Significance of Digital Technology in Manufacturing – What is ITOT?
In today’s rapidly evolving world, the convergence of digital technology and manufacturing has revolutionized the way products are designed, produced, and delivered – and the pace of that revolution is only increasing. Digital technology has become an indispensable tool for manufacturers across industries. From streamlining operations to enhancing efficiency and productivity, it is reshaping the […]
The Digitization of Supply Chain Management
As proposed by the World Economic Forum as well as Harvard University, a fourth Industrial Revolution, aka Industry 4.0, is starting.
Industry 4.0 enables companies, governments, and public sector agencies to use innovative digital technologies, smart automation, and advanced analytics to transform operating processes. This blending of technologies combines the physical and digital (“phygital”) worlds, enabling unique and positive industry improvements and impacts.
The path to Industry 4.0 is powered by pervasive connectivity, cloud computing, and enriched data. It requires high-performance, secure networks that can integrate with legacy environments to support critical processes with 24/7 availability, high speed, and very fast responsiveness. These networks have the capability to connect all systems and machines, people, and business processes and offer deep data insights that will enable agile, proactive operations.
Perficient’s Salesforce Partner Relationship Management Expertise
Leaders in the healthcare, financial services, manufacturing, and automotive industries, among others, are seeking to improve the customer experience while streamlining operations for maximum efficiency and profitability. In order to remain competitive in a constantly evolving market, many organizations seeking long-term success have turned to Salesforce and its partners like Perficient. With over 500 Salesforce […]
Emerging Manufacturing Trends: Stay Ahead of the Curve
I spent my entire career working for a leading construction equipment manufacturer. When I retired in 2021, I was the Digital Marketing Capabilities Product Manager responsible for implementing, developing, and supporting their global digital marketing capabilities. I got to experience firsthand how the manufacturing industry is always changing, and it seemed like every year it […]