Posts Tagged ‘insurance’

Personalization

6 Steps FSIs Can Take Now to Achieve End-to-End Personalization

Previously, I described the benefits of personalization and outlined the changes a company should make to successfully implement a personalization program. Today, I will outline what companies should be doing right now to prepare. While many financial institutions are conceptually “on board” and heavily investing in various facets of customer intelligence, the “Netflix” of banking […]

Personalization

Personalization in Financial Services Works, but Changes Will Be Required

My previous blog analyzed customer intelligence and the benefits it provides. This blog will show the benefits of personalization and outline what’s required to implement a personalization program. Financial services companies that have implemented personalization report positive results, including: 60% increase in revenue per customer 81% increase in customer retention 87% increase in customer engagement […]

Customer Intelligence

The Rise of Customer Intelligence in Financial Services

My last blog dove into the customer data management challenges financial companies might encounter when starting the personalization journey. Today, I’ll address customer intelligence and the benefits it provides. Personalization requires a solid data management and analysis foundation, and financial services companies are starting to leverage customer intelligence platforms to collect, analyze, and contextualize vast […]

Woman Using Laptop

Take Advantage of FSI Data to Illuminate Customer Relationships

“Having a Balance With a Bank Doesn’t Make You a Customer.” Our financial services team recently spoke with the great Jim Marous, the co-publisher of The Financial Brand and the publisher of the Digital Banking Report. We were prepping for our webinar, “Digital Strategy Lessons Financial Institutions Can Learn From Top Brands in Other Industries,” […]

Place Of Work

Customer Data Management Challenges in Financial Services

Previously, I discussed personalization’s future in financial services. Today, I will dive into the customer data management challenges financial companies might encounter when starting their personalization journey. Data management in any financial services firm is complex. It needs to address integrating identifiers across available touchpoints and devices, customer preferences and interests, data sources that include […]

Why Personalization Is The Future Guide Card 1400x931

[Guide] Why Personalization Is the Future of Financial Services

“The future of banking is going to be very personalized — one to one. Banks need to become more relevant in the moment for a consumer who has a particular problem. The power of data and artificial intelligence can help us do that.” Lisa Frazier, Head of the Wells Fargo Innovation Group Personalization is the […]

Pega Dev Job Perficient

14 Reasons Why You Should Grow Your Pega Career at Perficient

If you’ve driven a car, used a credit card, submitted a claim, or performed countless other everyday tasks, you’ve likely interacted with Pega. But what is it like to build those solutions, and better yet, why would someone want to build those solutions as part of the Pega team at Perficient?  According to our clients, […]

Claims Process

Should You Consider Revamping Your Insurance Claims Process?

Many of us have experienced the unfortunate situation of having to submit a claim with an insurance company, whether it’s related to our auto or home. For me, the submission process was a mixed bag. One or two instances – at most- were relatively painless. The rest of my experiences were less than desirable. Why […]

Woman at a computer

IBM BAW Transforms and Improves Financial Group

IBM’s flagship technology conference, Think, is taking place this week in San Francisco.  Perficient is proud to be a Gold sponsor of the event and will have several industry and technology thought leaders there presenting on how we have helped solve customer challenges leveraging IBM solutions. In one of the sessions, Tarek El Shamy (Perficient […]

Health Insurance Leader Innovates with Red Hat OpenShift

The healthcare industry has undergone a series of recent changes driven by healthcare reform and evolving consumer expectations. In response to these changes, a leading health insurance organization needed to find ways to continue growing within the industry. Specifically, it sought a modern application platform to help drive innovation and improve the velocity of application […]

Spurring Growth Initiatives Through Tax Reform in Insurance

Recent months have seen many discussions and questions about tax reform and its impact on the industry as a whole. The introduction of lower corporate tax rates in the U.S. has created a jubilant atmosphere, as the rates are generally expected to boost earnings and investments for many insurers. Companies including Aflac, MetLife, Travelers, and […]

Enabling Key Stakeholders in the Insurance Industry

Ensuring that agents and brokers have the best tools to evaluate and close opportunities can be a real differentiator for insurance companies. For example, many companies wish to invest in solutions that effectively automate and improve underwriting, as such solutions can help remove human bias, increase the lendable pool of consumers, and reduce response times. […]

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