Digital Experience

Perficient Interviewed for Forrester Report on DXP Best Practices

In September of this year, Perficient’s DXP experts were interviewed for the Forrester report Understanding The Architect Of Your Digital Experience Platform. In the report, Forrester covers how ‘Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them’. Read on to learn a bit more […]

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Meet Marketing Cloud Personalization

With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]

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Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

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4 Ways Financial Institutions Can Help Their Customers Navigate Inflation

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

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To TikTok or Not to TikTok? The Healthcare Marketer’s Dilemma

As healthcare marketers strive to meet prospective patients through their favorite channels, a question I often hear now is: “Should we be on TikTok?” And with over 1 billion active users, it’s no surprise you may be wondering if you should be grabbing your part of the spotlight. TikTok’s democratization of content means that brands […]

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AEM Author Notifications Made Easy

The life cycle of an AEM implementation involves code development and deployment, content authoring, server maintenance, AEM Service Pack upgrades, and rare disaster recovery. DevOps operation involves meticulous planning and execution. One of the planning and execution steps is communicating to stakeholders and AEM users, especially authors, about maintenance activity. This will help prevent the authors […]

How natural language search helps deliver personalization

Natural Language Search. Is It The Future?

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

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The 4 UX Trends Shaping Digital Interfaces Today

Today, so many digital initiatives are driven from the perspective of enabling technologies for the sake of using them. Working in the Experience Design practice here at Perficient, I’m on a constant mission to remind everyone about the true value of design. How it looks is, of course, important, but what it does is without […]

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Commerce Directors to Speak at EnvisionB2B Marketplace Summit 2022

Directors of Commerce Strategy Karie Daudt and Justin Racine will speak at this year’s EnvisionB2B Marketplace Summit on October 17 in Chicago, Illinois. This premier event assists manufacturers, distributors, marketplace operators, and other B2B businesses overcome their obstacles regarding digital marketplaces with many solutions. Attendees across all industries will have the opportunity to network among marketplace experts and learn […]

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The Future is Now

Let’s examine a few of the current technologies and digital trends shaping our world in the near future. This is the second blog in a series I’ve written about digital trends. I’ve previously discussed how different generations use technology. Wearables Wearables such as watches and fitness bands have become more useful with time and consistently […]

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How to Guarantee a Positive Customer Experience

When considering a customer’s purchase experience, how many things could possibly go wrong? In truth, there are endless possibilities. On the other hand, how many simple things can you implement to ensure a positive customer experience? In my previous blog articles, I discussed Perficient’s “Now, New, and Next” framework. Today, I’ll share different tactics, features, […]

How to Choose the Best Technology to Support Your Business in Content & Commerce

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

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