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Growing Healthcare and Digital Marketing Expertise with Acquisition of MedTouch

We are thrilled to announce that we are expanding our capabilities in digital health solutions with the acquisition of MedTouch. MedTouch is an award-winning $13 million annual revenue digital healthcare marketing and technology consulting firm. The imperative to provide customers with thoughtfully designed and effective digital experiences is at a high right now for healthcare […]

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Increase Microsoft Teams Benefits, Part 2: Channels

Spend less time communicating, but be better informed by utilizing all the features available on Microsoft Teams. We started by planning a strong foundation for our communication in Part 1. Now we are working within those channels to gain four key Teams benefits. Why make these changes? Before we get into what, let’s remember the […]

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Increase Microsoft Teams Benefits, Part 1: The Set Up

Microsoft is going all-in on Teams, and it’s time your company reaps the benefits! So much is being left on the table, and more potential is waiting to be released. This blog series lays out the secrets to upgrade your team’s usage of MSFT Teams. Taking these steps will transform the tool from “just another chat avenue” to the […]

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Get 25% Off AI Summit NY Passes with Perficient’s Discount Code!

The AI Summit is coming to New York again December 11-12 at the Javits Center. This 2-day conference is jam packed with exclusive content tailored to help attendees dig deeper into implementation opportunities and the challenges they face in their industries. There will be eight tracks with stages covering: Retail Sales & Marketing Finance (Look […]

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5 Technology Quotes to Motivate You Through a Monday

How To Make it Through a Monday Some people love Mondays and some people hate them. If you love Mondays, more power to you. Embrace the week with a fresh perspective, smile, and share your favorite tips to crush your work week in the comments below. If you hate Mondays, you might consider a strategy […]

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Machine Learning Models Have People Skills

I like seeing patterns across domains. Consider machine learning models and employees. Both models and people can be appraised. What is an employee appraisal? Employee “performance appraisal has three basic functions: (1) to provide adequate feedback to each person on his or her performance; (2) to serve as a basis for modifying or changing behavior […]

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5 Ways to Drive Customer Centricity: Advice for the CIO

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

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Automation with AWS for WordPress, Drupal & Magento Applications

Objective Automatic installation and configuration solutions for WordPress, Drupal, and Magento applications using AWS CloudFormation infrastructure orchestration and content management tools like Puppet, Ansible, or Chef. The infrastructure as code (IaC) solution should follow architecture best practices such as setting up the database in a private segment, secure authentication, and provisioning. It should also have […]

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Executives and Cloud – Perfect Alignment

In today’s “digital everything” world with all the confusing jargon around the subject of “cloud”, it is easy to miss the point of why cloud technology is important. In this blog, I hope to remind the reader about some cloud basics. The reference to cloud in this blog is a more broadly defined definition of […]

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Implementing a Best-In-Class Find a Doctor Digital Experience

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also used frequently by physicians for referrals and academics for researching information. With so many users of this tool, it is […]

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Three Things To Consider To Be Forward-Thinking in Healthcare

Health-related information is sought in many forms by consumers-patients-members, everything from preventive health, self-diagnosis from symptoms being experienced, understanding a condition once diagnosed, to side effects of treatments are just a small number of examples. These all often start with a simple online search in the realm of healthcare. According to a survey by the […]

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Starting a Mobile Wayfinding Program for Medical Centers

Previously, I discussed implementing a mobile wayfinding program into a medical center. In my final post of this blog series, I look at three options to start a wayfinding program. Depending upon your organization’s goals and the level of internal resources you have to dedicate to development and maintenance, you may consider the following options. […]

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Benefits of Mobile Wayfinding in Healthcare

My last blog examined what wayfinding truly is. This blog will highlight the benefits of implementing mobile wayfinding. With advanced wayfinding options, medical facilities are better positioned to enhance the patient experience, decrease the number of late or missed appointments, reduce patient frustration and anxiety, integrate with appointment scheduling, and reduce staff interruptions from lost […]

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Driving Innovation with Automation in the Cloud

The following is the third blog in a series about why businesses are moving to the cloud to modernize and improve business performance. In our first blog in this series, we looked at the current state of cloud, while the second blog highlighted how cloud enables innovation. In this blog, we will showcase how cloud […]

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Overcoming Problems Healthcare Providers-Payers Face

Offering health information or education on flagship websites increases the number of touchpoints with consumers-patients-members who are researching online during various stages of their patient-member journey. This content may exist in multiple forms and to varying extents in terms of how comprehensive it is. It can help with providing key information that educates consumers-patients and […]

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Changing the Perception of Auto Dealers

A big problem in the automotive industry is distrust of auto dealers. This is an issue that is highly discussed but almost never addressed. 87% of Americans dislike car shopping at dealerships. 61% feel they’re taken advantage of while there (Jazel Automotive). I bet this percentage would be even higher if all of these shoppers […]

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Customer Loyalty vs Customer Experience

I spend a lot of time with clients who very much want to create a relationship with their customers, patients, etc. A lot of them use a combination of their data plus a range of 3rd party data to round it out. Many have a loyalty program or want to initiate a loyalty program believing […]

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Should Auto Dealers Use Chatbots On Their Websites?

The growth of chatbots in the auto industry is undeniable. They have flooded the industry and are being used in multiple ways. Some of the uses are positive and others are negative. One of the negative, and most controversial, ways these chatbots are being used is occurring at the dealership level. Almost every dealer has […]

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What is Mobile Wayfinding for Medical Centers?

Previously, I discussed mobile wayfinding for medical centers. Today, I want to examine what mobile wayfinding truly is. Wayfinding describes enabling navigation through a building or campus. Historically, wayfinding consisted of static directional signage, design, and typography to enable clear pathfinding to get from point A to point B. Technology has redefined wayfinding to include […]

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Automotive Brands are Digitally Cannibalizing Themselves

Digital marketers, working on behalf of the same brand across all three tiers in the automotive industry, are competing with each other. They are driving up costs for each other and providing inconsistent messaging and pricing to consumers. To give you a specific example, let’s use Paid Search marketing, as this is the marketing channel […]

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