Digital Experience

Discussing considerations and strategy

Understanding Which Steps to Take to Accomplish Content and Commerce

Success is naturally different for every organization. But, one aspect that’s the same for all is what level of maturity an organization has and if they can deliver on their business goals and objectives while meeting customer expectations. Yes, it sounds like a heavy task, but if a company meets all of these requirements, they […]

Discussing content and commerce

The Perfect Storm: Where to Begin in Your Content and Commerce Approach

It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and […]

Choose Your Technology Correctly for Your Commerce and Insurance Strategy

In our final blog on insurance commerce, we build on the previous insights on strategy, customer needs, and internal readiness. We’ve always advocated a process-first mentality – and once these key inputs are ready, technology can be a great accelerator or activator of your strategy.  As we draw on the cumulative insights of insurance commerce, […]

Two people working together at a desk

How to Commit Your Entire Organization to Your Commerce Strategy

It’s hard to believe we are more than halfway through our blog series on commerce for the insurance industry. Reflecting on opportunities to improve commerce in the insurance industry and find ways to positively impact this industry with new opportunities with my colleague Beth Duerr has been exciting.  Now we’re focusing on internal commitment. We’ve […]

Consider users' diverse needs and goals

Designing for Diversity: Accessibility in the Product Development Lifecycle – Part 3 of 4

Product teams should be keen to understand how people interact with digital content and media. For one, web users’ interactions with website content changes over time. Two, it changes by situation. And three, it changes by ability. For example, what a web user can do in her 20’s, such as navigating web pages with a mouse, […]

Focus on Customer Obsession by Understanding Consumer Needs, Wants, and Expectations

How close are you really to your customers? In this fast-changing consumer environment, staying close to the customer is critical. The relationship and understanding of your customer should be used to drive strategies across the entire organization.   We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the […]

Featuredimage Ar Idcmarket

Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

While it was once expected and acceptable for lenders to enforce standardized payment due dates and policies, COVID-19 brought the impracticality and ineffectiveness of a “one-size-fits-all” approach to credit and lending to light. Two-plus years later, banks and credit unions continue to feel the pressure to transform their credit and lending operations. And for good. […]

How the Evolution of Web3 and NFTs are Influencing the Future of Ecommerce

Lately, experts and enthusiasts have been writing a lot about the evolution of the web and the concepts of centralized vs. decentralized networks. I was starting to feel comfortable with the concept of cryptocurrencies and a new term that everyone’s been talking about recently – non-fungible tokens (NFTs), which has caught my attention. Understanding these […]

Generation X Marketing

Are You Slacking on Generation X in Your Hospital Marketing?

Much is being written in the media about generational decision-making when it comes to healthcare. Boomers are closing the digital divide, millennials are driving a streamlined end-to-end experience, and Gen Z is pushing that experience to include more transactional services such as voice search. But where is Gen X in all of this? The generation […]

People at conference

Join us at Digital Commerce 360’s EnvisionB2B 2022

We are excited to announce that Karie Daudt, Director of Commerce Strategy, and Justin Racine, Director of Commerce Consulting, will speak at Digital Commerce 360’s EnvisionB2B in Chicago, Illinois. EnvisionB2B is an in-person conference that connects ecommerce experts and researchers to B2B professionals to help them build and maintain a digital B2B strategy that speaks to their […]

Department of Justice (DOJ) wants to ensure website access for persons with disabilities

Updated Guidance on Americans with Disability Act – Ensure Website Content is Accessible

Today 1 in 4 Americans hit virtual roadblocks accessing web content simply because their capabilities, adaptive strategies or their assistive technologies are not considered during the design of digital experiences such as websites. How many website users in the U.S. could potentially be affected? There are 307 million internet users and 276.8 million mobile internet users in […]

What Your Digital Commerce Strategy Means to Your Company

Last week, we introduced our blog series on insurance commerce. We discussed the need to consider all the commerce activities that take place before the customer engages in a purchase. First, You’ll Need a Strategy There are many versions of the famous quote that says, “Strategy without execution is a dream, and execution without strategy […]

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