Digital Experience

Customer experience remains a top priority for organizations worldwide to gain and retain business. Even one unsatisfactory experience can cause customers to turn to a competitor, causing estimated losses of up $1.6 trillion in the United States annually. On the other hand, good omnichannel experiences turn connections into lasting experiences, brands into trusted partners, and […]

With the 2024 Paris Summer Olympics now behind us, I pause for a moment to reflect on a time when the last summer games were held in Europe. The year was 2012, and the Olympics had just wrapped up in London, the queen had celebrated 60 years upon the throne, and in true royal fashion, […]

In this series, we’re talking about how your healthcare organization (HCO) can support caregivers who are caring for your patients and members and why it makes good business sense to do so. Remember, giving caregivers the resources and support they need leads to: More satisfied patients/members More conversions by showing your HCO’s value proposition Healthier […]

Generic travel brochures and one-size-fits-all itineraries are becoming less prevalent in today’s travel and tourism industry. Travelers crave truly unique experiences, and the industry is responding with a powerful tool: data. By harnessing the power of data and personalization, travel companies are unlocking a new era of customer engagement, satisfaction, and loyalty. Bespoke Travel Experiences Powered by Data Travel recommendations shouldn’t […]

Let’s test a button color! I hear this a lot with clients. While that can sometimes be a valid beginner AB test, your web designer and UX specialist likely chose the current color based on years of sound research. That likely makes it an unfavorable candidate for a good test. So, what makes a good […]

In this series, we’re talking about why your healthcare organization (HCO) can and should support caregivers who are caring for the patients and members your organization serves. Supporting caregivers makes good business sense for your HCO. Remember, supported caregivers: Lead to more satisfied patients/members Demonstrate your HCO’s value proposition, which leads to more conversions Help […]

A Hypothesis is important for understanding what you are trying to prove with your A/B test. A well-formed hypothesis acts as a test guide. A hypothesis is going to challenge an assumption you have about your website’s performance and/or visitor behavior. What is the assumption you want to validate as right or wrong? Ask yourself […]

Imagine a world where planning your dream vacation feels less like a chore and more like a conversation with a travel genie who knows exactly what you crave. This isn’t science fiction, but a reality being powered by generative AI. This transformative technology is rapidly reshaping the travel and tourism landscape, offering a wealth of opportunities for airlines, hotels, cruise […]

Enhancing Accessibility: Usability and UX for Age-Related Declines in Universal Design In this installment of our Usability and Experience (UX) in Universal Design series, we focus on addressing the needs of older adults and the age-related declines that can affect their interaction with products, environments, and systems. Designing for age-related accessibility involves creating user experiences […]

Enhancing Accessibility: Usability and UX for Individuals with Visual Disabilities in Universal Design In this installment of our Usability and Experience (UX) in Universal Design series, we focus on the needs and considerations for individuals with visual disabilities. Designing for visual accessibility involves creating user experiences that are navigable, understandable, and usable for individuals who […]

Enhancing Accessibility: Usability and UX for Individuals with Cognitive Disabilities in Universal Design In this installment of our Usability and Experience (UX) in Universal Design series, we focus on the unique needs and considerations for individuals with cognitive disabilities. Designing for cognitive accessibility involves creating user experiences that are intuitive, clear, and supportive of diverse […]

Enhancing Accessibility: Usability and UX for Individuals with Auditory Disabilities in Universal Design Continuing our exploration of Usability and Experience (UX) in Universal Design, this installment focuses on the needs and considerations for individuals with auditory disabilities. Designing for accessibility involves creating inclusive experiences that cater to users who are deaf or hard of hearing. […]