Digital Experience

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5 Banking Trends We’re Forecasting for 2023

2023 has commenced, and rates are climbing, inflation is bubbling, and banking customers are continuing to demand hyper-personalized products and experiences from their institutions. Here are five banking trends we’re forecasting for the new year. 1. Banks are focused on efficiency initiatives to optimize their operations and lower costs. Three prominent areas where there is […]

Virtual Reality Is So Fun

Quality Assurance Approach towards Virtual Reality (VR)

Virtual Reality  Virtual Reality (VR) is an immersive media experience replicating either a real or imagined environment and allowing users to interact with the environment. Unlike the conventional user interface of displaying content on a screen, VR immerses a person to interact in a digital 3D environment.   VR in Different Industries  Virtual Reality is […]

Headless Man

Headless CMS Solutions to Consider

If the benefits of headless CMS were convincing enough in the previous blog post that you decided to give, headless architecture a try, your next step is to find a good CMS platform. Below are some great options to get you started. Let’s examine them:   Sitecore – a fully functional CMS platform Sitecore is industry-leading CMS combined with deep […]

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What is ChatGPT ?

We all know AI is the future. ChatGPT is a trending topic everywhere in the world right now, ChatGPT is a chatbot/trained-model designed by OpenAI, still being developed and trained by their engineers. This is the technical description provided by the chatbot itself – ChatGPT is a large language model trained by OpenAI. It is […]

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Personalization Capabilities of Sitecore XM Cloud

As organizations look toward their next Sitecore upgrade, many will be considering the implications of moving to XM Cloud. For their marketing teams, a big question is going to be how that will affect their personalization strategies. Will they have to invest in CDP and Personalize or will the embedded out of the box personalization […]

Shutterstock 294537464 Conversion Optimization

Conversion Rate Optimization (CRO) is the G.O.A.T.

Turn Your Visitors into Paying Customers and Boost Your Sales! Businesses LOVE to generate inbound traffic. They run ads, deploy SEO, send out emails, blast on social media, and use paid advertising to drive traffic to bring MORE visitors!  However, when starting an ecommerce business, many business owners overlook conversion rate optimization, which is not […]

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Is Your Healthcare System Focused on the Caregiver Experience?

“Patient experience” has become a buzzword in healthcare circles over the past few years. In fact, a quick Google search brings up over 40 million results so it’s safe to say it’s a major focus for the industry. But what about caregivers — those folks who are caring for sick children, partners, friends, and family […]

2022 W Journey Science the next frontier in data-driven customer experience

[Webinar] Journey Science: The Next Frontier in Data-Driven Customer Experiences

Webinar: Explore Journey Science on Wednesday, December 14th at 12 pm EST As customers interact with your brand, they expect frictionless experiences across every channel and touchpoint. However, many organizations struggle to piece it all together and fail to meet customer expectations. Journey science is a cross-functional discipline that combines research-based insights with data-driven evidence […]

Perficient Interviewed for Forrester Report on DXP Best Practices

In September of this year, Perficient’s DXP experts were interviewed for the Forrester report Understanding The Architect Of Your Digital Experience Platform. In the report, Forrester covers how ‘Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them’. Read on to learn a bit more […]

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Meet Marketing Cloud Personalization

With the Marketing Cloud Winter ’23 release, Salesforce officially rebranded their Interaction Studio tool (AGAIN) to be known henceforth as Marketing Cloud Personalization. Although it’s been two years since Salesforce first acquired Evergage and rebranded the tool, it’s always been pretty common to hear people say things like “Interaction Studio (formerly known as Evergage).” So […]

Man Driving His Car

Automotive Companies Require a Digital-First Mindset To Transform Faster and Smarter

I spent much of this week writing our Digital First Industry Position for the Automotive industry. As someone who has been online since the early days of the Internet, sometimes it amazes me that in 2022, we are still talking about Digital First. I had the privilege of creating the first online ads on washingtonpost.com, […]

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4 Ways Financial Institutions Can Help Their Customers Navigate Inflation

Inflation reached a forty-one-year high in June, and according to the Consumer Price Index, prices have remained elevated. Many are struggling to make their dollars stretch and are looking to their financial institutions for guidance on how to better manage spending and stay afloat financially. Financial firms cannot singlehandedly control inflation, of course, but they […]

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