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Digital Experience


Acquia Engage 2023: Unveiling the Power of AI and Accessibility in Digital Experiences

Last week, Boston was a buzz with innovation, big announcements, and a shared vision for the future of digital experience at Acquia Engage 2023. Among the myriad of insightful sessions and keynotes, two emerging themes took hold: the evolution of AI and the imperative of accessibility. The event illuminated how these facets shape a more inclusive […]

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Why Content Is the Key to Opening Healthcare’s Digital Front Door – Part 3: Medical Devices

This is the third and final part of our series in which we’re discussing healthcare’s digital front door — the technologies and strategies you use to engage with consumers throughout their journeys. By now, you are getting the idea that a cohesive content strategy is key for consumers to open your digital front door and […]

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Mastering Feature Personalization for Native Mobile Apps and Web Applications

Fresh from the latest experimentation and personalization conferences, it’s evident that while artificial intelligence (AI) is the top trend, personalization remains a pivotal factor in your website and native mobile app. Surprisingly, many companies still underutilize this powerful tool. They may experiment with geo-targeting and content tweaks but struggle to see the direct impact on […]

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Your Playbook for Building Trust in Artificial Intelligence for Medical Devices

A recent study revealed that 75% of patients in the U.S. don’t trust artificial intelligence and machine learning when it comes to their healthcare. But for medical device manufacturers, the promise of AI is vast, and a growing number of devices are leveraging machine learning to glean deeper insights and improve patient outcomes. In fact, […]

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Dana-Farber Cancer Institute, UMB, and Mecklenburg County Shine as Acquia Engage Awards Finalists

Each year, Acquia hosts the esteemed Acquia Engage Awards, recognizing exceptional projects brought to life through their platform and products. The finalists have been announced, and Perficient is proud to have played a pivotal role in three projects that have earned finalist status in their respective categories.  Excellence in Governance: Dana- Farber Cancer Institute  Leaders […]

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Let’s Connect at the Puerto Rico CIO & IT Leadership Conference

Let’s Connect at the Puerto Rico CIO & IT Leadership Conference From October 12, 2023 to October 13, 2023, we will have several Perficient colleagues at the Puerto Rico IT Cluster’s CIO & IT Leadership conference to support companies in the region as they continue to transform through digital technology. Our industry, technology, and strategy […]


Apple vs. Meta: The Illusion of Privacy

Apple vs. Meta: The Illusion of Privacy I recently saw the buzz around the new Threads app, Meta’s new text, video, and image-sharing app which gained millions of subscribers within a few hours of launch. The onboarding was so simple that… I started to mindlessly tap “Next” until… I noticed a weird step They say […]

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Revolutionizing Customer Engagement: The Salesforce Einstein Chatbot

Welcome to the Series of Salesforce Einstein Chatbots!  Part 2 In the ever-evolving landscape of customer service and engagement, Salesforce Einstein Chatbot is the revolutionary AI-powered tool that is the future of personalized customer interactions. Salesforce chatbot not only understands customer inquiries but also anticipates their needs, adapts to their preferences, and delivers seamless, human-like […]

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Medical Device Marketing: How You Can Watch Your Language and Drive Greater Engagement

Inspired by my colleague Michael Adkins’ recent post on word choice in healthcare marketing, I thought I’d explore how word choice, language, and tone can help shift prospect medical device buyers into long-term loyal customers. For device makers and marketers, this can be a tough ask, as you’re often dealing with several disparate audiences, from […]

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Perficient Principal’s Articles on Composable Featured in CMS Wire

In the ever-evolving realm of digital transformation, staying ahead of the curve is paramount. This is where Composable Architecture steps in, reshaping the way businesses construct and manage their digital landscapes. We’re excited to introduce you to two illuminating articles recently featured on, “The Heart of Composable Architecture,”  and “Navigating the Long Tail of […]

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The Ultimate Salesforce Knowledge Features Overview

Introduction: In the dynamic world of customer relationship management (CRM) and business operations, staying ahead of the curve is the mantra for success. In this digital age, where customers expect instant answers and personalized solutions, Salesforce Knowledge empowers businesses to precisely deliver that. Salesforce Knowledge is not just a tool; it’s a paradigm shift. It’s […]

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Salesforce Knowledge Feature: A Blueprint for Information Excellence

Introduction: In today’s fast-paced business landscape, customer satisfaction and service excellence stand as the pillars of success. Customers demand not only high-quality products or services but also prompt and accurate responses to their queries. This is where Salesforce Knowledge, a powerful feature of the Salesforce platform, comes into play, revolutionizing how businesses manage and provide information to their […]

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