Digital Experience

Optimizely/Episerver DXP Deployment API – Smooth Deployment Public Release

In my previous posts, we went over the deployment process in the Optimizely/Episerver DXP environment. The first and the second post of the Deployment API series went through the original methods that allow for deployment into the DXP environment. Smooth Deploy is a feature that I have been looking forward to for a long time now. It […]

Woman Having Telemedicine Session

Virtual Health: Evolving the Experience (Beyond Virtual Visits)

As we gradually emerge into a brave, hopeful, post-pandemic world, it is incredible to look back at the courage, tenacity and spirit the U.S. healthcare system has demonstrated in combatting the virus. The journey we have shared presented many points of frustration and despair, which makes it even more important to recognize the successes and […]

POUR: Designing for Accessibility with Robustness in Mind

We’ve come to the final post in this series on the W3C’s Principles “POUR,” designing and coding for the “Robust” principle. In the context of technology, a solution is robust when it comes with a wide range of capabilities, or is able to deal with many different situations. Robust solutions should be navigable and usable […]

Bank Regulators Seeking Comments on the Use of AI and ML in the Industry

Background: The five federal financial regulatory agencies are gathering insight on financial institutions’ use of artificial intelligence (AI) and machine learning (ML). The five federal agencies are: the Consumer Financial Protection Bureau (CFPB), the Federal Deposit Insurance Corporation (FDIC), the Federal Reserve Board (Fed), the National Credit Union Administration (NCUA) and the Office of the […]

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DXP Deployment API – Azure.Storage Error Fix

As of March 29th, Microsoft made the decision to publish new VM’s which archived a bunch of Az, Azure, and AzureRM modules. The side effect of this was that when any of the deployment API scripts were run in Azure DevOps, it would throw an error. ‘Azure.Storage’ version 4.4.0 or greater is required. At C:\Users\VssAdministrator\Documents\WindowsPowerShell\Modules\EpiCloud\0.13.15\EpiCloud.psm1:189 […]

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EpiServer DXP Deployment API – Direct Deploy

As of Update 357, Optimizely (EpiServer) released Direct Deploy into their Deployment API, Episerver.PaaS.EpiCloud. This update changes a couple of my scripts to allow major speed improvements when deploying into the integration environment. In this post, we will go through the following: How does the current deployment to Integration work? Why Direct Deploy? Why does […]

Alex-Harris-Conversion-Optimization-Director-Perficient

Alex Harris Recognized as A/B Testing Influencer

Alex Harris, Conversion Optimization Director at Perficient, was recognized as one of 82 A/B testing influencers that you need to know in 2021 by Kameleoon! As the Conversion Optimization Director at Perficient, Alex has worked with dozens of enterprise B2C and B2B companies to increase sales and leads. His team runs hundreds of A/B tests each […]

Forrester Now Tech: AI Consultancies Report

Personalizing Groups of Content in Episerver

Episerver’s Personalization feature provides a way for content authors and marketers to provide personalized experiences on their website. Visitors can be assigned to groups through the use of special criteria, and marketers can deliver targeted content to users based on their visitor group. It’s a great feature that invites marketers and authors to deliver unique […]

POUR: Designing for Accessibility With Understandable in Mind

The W3C organization developed four core principles to help designers and developers ensure websites, mobile apps, and all interactive media would be perceivable, operable, understandable, and robust (POUR) to as many digital users as possible. These four principles are as relevant today as they were when Tim Berners-Lee founded the W3C in 1994. In an […]

Hip On HIPAA Tip For A Smooth Launch

Hip On HIPAA: Tip for a Smooth Launch

A scenario: your experience, virtual health, and marketing leaders have shaped creative and compelling ideas to personalize interactions with healthcare consumers. Of course, execution drives those inspirations to fruition, and any type of communication connected to patient data requires a new set of considerations. Realistically, you’ll employ the expertise of development teams as you move […]

POUR: Designing for Accessibility With Operable in Mind

“POUR” has become mainstream lingo for the four main principles (Perceivable, Operable, Understand, and Robust) of web accessibility. These four essential guidelines created by the W3C organization are the “how-to” guide for digital teams of strategists, designers, developers, SEO, and content specialists to create accessible experiences. These guidelines were created so that digital consumers using […]

Hip On HIPAA Pushing Back To Use Patient Data

Hip On HIPAA: Pushing Back to Use Patient Data

As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.” This is a tough one. Truly, your board of directors and your legal counsel are going […]

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