Digital Experience

SCAD Team Mentored by Director of Experience Design Wins STARTUP Competition

Joseph Willet, a Director of Experience Design at Perficient and alumni of Savannah College of Art and Design (SCAD), recently mentored a team of students that participated and won the Fan Favorite award at the 2021 STARTUP competition, the week-long yearly competition hosted by the Future Leaders of UX (FLUX) Club. STARTUP is typically a […]

Hip On HIPAA The Secret Sauce to Successful Marketing Campaign

Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Over the years, I’ve sat through (or participated in) countless digital platform/CRM presentations. I’m hard-pressed to think of one presentation that didn’t include the phrase “the right message, to the right person, at the right time.” We can all agree that the most impactful messages need to come at the right time. The challenge is […]

[Vlog] COVID-19 Vaccinations: Addressing Fears and Barriers

Video Transcript: Paul Griffiths: Hey everyone, my name is Paul Griffiths. I’m a principal in the digital health strategy practice at Perficient. I am here today to talk about vaccines and why some people might not want to receive them. And hopefully what we can do to help encourage more folks to get the vaccine […]

How Incorporating Motion Design on Websites Improves Overall Business

When consumers visit a website, they expect to find the website designed to tell them who the company is and how its products and services can be beneficial to them, and businesses have a greater chance of accomplishing this when incorporating motion into its website design. Motion design can tell a business’ story at a […]

3 Key Commerce Areas the Texas Winter Storm Teaches Us About Being Unprepared

If you’ve been following the news recently, you’ve likely heard something about how Texas has been trampled by unusually cold temperatures and snow this past week. What you may not have heard is how unprepared the state was for this event. What was even more surprising is how unprepared I was. You may have read […]

The Beauty of Simplicity: The Key to Accessible Web Design

In today’s hectic world, humans are increasingly drawn to simplicity. Stemming from a rising need for everyday efficiency and speed, we are in constant search for the next new technology that will make our lives easier. While this inclination toward simplicity is likely intuitive for most aspects of modern life, we often see the opposite […]

Young Couple Using Digital Tablet With Their Financial Advisor In The Office.

Are There Digital Strategy Lessons Financial Institutions Can Learn From Other Industries?

The answer is yes, of course there are.  I presented on this topic, along with my colleague Scott Albahary – Chief Strategist for Financial Services here at Perficient and Jim Marous – Co-Publisher of The Financial Brand, to approximately 500 financial services industry folks. As the financial services industry continues to go through its digital […]

Design for customer needs

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 2 of 3)

Part 2: Keeping Up with Changing Customer Needs Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the second installment of this three-part series. In Part 1 I […]

AI is Powering its Way to PIM

Artificial intelligence (AI) has quickly become one of the industry’s biggest buzzwords, and many businesses are looking to utilize this technology to provide enhanced digital experiences. AI is programmed intelligent software or hardware that can learn and solve problems and has forecasted growth of 54% this year in the software market worldwide. It continues to […]

The Importance of PIM for Your B2B Marketplace Strategy

PIM, as most of you readers might know, stands for product information management system. It is not just an application, but also an enabler of a perfect opportunity to connect the dots between people, process, and technology within a commerce business. Years ago, we published a piece that highlighted how PIM is a backbone for […]

Computer Working

What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 1 of 3)

Part 1: The Expectations Gap Are you ever unsure of what your customers want? Would knowing what they expect help you drive business outcomes? If this sounds like you, read on as we explore the art and science of expectations in the first of this three-part series. In marketing and design circles we often measure […]

How Amazon Will Likely Influence Your B2B Marketplace Strategy

Amazon is one of the largest marketplaces that we as consumers have ever seen. With that, Amazon has primarily focused on a direct to consumer structure and caters more to end-user customers vs. the traditional B2B channel; that is, until a few years ago when the ecommerce titan really put some weight behind its B2B […]

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