Perficient’s Director of Commerce Strategy, Justin Racine, was recently featured in the Forbes article, “Creating An Amazing Customer Experience On A Budget” by Shep Hyken. Hyken’s piece, which references Racine’s recent CMSWire contribution piece, emphasizes the struggle to provide the same customer experience despite obstacles such as employment issues, supply chain problems, or other causes […]
In 1987, Mary Lippitt released a change management model that beautifully illustrated five key areas for organizational change. In 2000, Tommy Knoster extended Lippitt’s concept and included a sixth area of importance: consensus. It is now referred to as the Lippitt-Knoster Model for Managing Complex Change.
Paperwork is an integral part of most processes in the financial services industry. However, in addition to draining precious natural resources, it significantly contributes to wasted time and lagged productivity within institutions. Given these pitfalls, innovators of the digital age have worked for years to redefine the concept of paperwork and disconnected electronic documents, converting […]
Your customers want to live the digital-first lifestyle, especially when it comes to interacting with your brand. But, does your business have a plan, strategy, structure, and requirements in place and prepared to deliver on these expectations? Your company’s organizational change management (OCM) processes must be addressed and set before you can choose the right […]
Obsession is often misconstrued in many forms, but when it comes to your customers, it’s seen as a competitive advantage that helps your organization develop personalized content for your buyers. It can also help your business to curate customer journeys so focused on the customer that you’ll never feel as though you’re missing the mark […]
Creating a culture of innovation is a fragile effort. It needs to be nurtured and encouraged. If your work culture doesn’t allow for creativity, your organization’s big ideas might pop like a broken lightbulb!
Jump to: Viva Engage Viva Goals Viva Sales Other Viva News Microsoft’s annual partner conference, Microsoft Inspire, wrapped up Wednesday, July 20, 2022. While still virtual, Microsoft CEO Satya Nadella kicked off his keynote by explicating the ‘digital imperative’ of infusing technology into all business processes. He implored partners to not just talk about digital […]
A guide towards an entry to Google Analytics with Naeem Sheikh. What is Google Analytics? Google Analytics is a web analytics service offered by Google that will help in tracking website traffic and generate an easy understandable report to analyze the performance of your website. It is basically divided into five major report i.e. Realtime […]
SQL Server Reporting Services (SSRS) is a SQL Server subsystem that enables the creation of graphical, Mobile and printed reports using SQL Server and other data sources. It is part of Microsoft SQL Server Services suite. SQL Server is a relational database management system (RDBMS) that supports transaction processing, business intelligence and analytics applications. […]
Robotic Process Automation (RPA) Robotics is nothing but computers that imitate human actions, the process is a series of steps which mainly lead to some meaningful task, Automation means any task which is done without human intervention is known to be automated. Some common RPA examples and use cases we encounter include automation of data […]
Hey, friend! This is April Deibert and Sam Schwarz with the Marketo Team, a part of the Digital Marketing Solutions Practice here at Perficient. Over the past year, we’ve worked on some cool client projects where we used our Marketo REST API skills creatively. We thought you might appreciate learning more. If any of these […]
One of your main, if not the main, organizational goals is to engage with your customers and meet their buying needs and wants. A content and commerce approach can assist your business in this effort by helping you understand what it is you’d truly like to achieve for your company and customers and which internal […]