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Digital Transformation

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Three Principles for Writing Effective Analytics Documentation

Documentation is a crucial part of your analytics implementation. From your Solution Design Reference document to your internal wiki for all resources, making sure that you can write and edit your documentation is key to ensuring a cohesive and thorough understanding of your implementation. With effective documentation, you can: Prevent knowledge gaps among team members […]

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Azure SQL Server Performance Check Automation

On Operational projects that involves heavy data processing on a daily basis, there’s a need to monitor the DB performance. Over a period of time, the workload grows causing potential issues. While there are best practices to handle the processing by adopting DBA strategies (indexing, partitioning, collecting STATS, reorganizing tables/indexes, purging data, allocating bandwidth separately […]

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All Aboard! Visualize Business Impact with the Enterprise Cloud Transit Map

Cloud modernization is the primary driver of digital transformation and impactful business value. Cloud platforms have evolved from core technology to disruptive ecosystems of strategic advantage.  Migration and modernization are vital to reach new markets, deliver innovative products, improve resiliency, reduce costs, and improve customer experiences.  But it’s easy (and common) to lose sight of […]

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Showing Grit When Performing Manual QA

Many times, in my career when performing QA, I’ve dealt with many times where I’ve felt uncertain about my efforts. Through my work at Perficient—and with the help of my team—I’ve learned over time how to persist and show grit in testing to be able to ensure the highest quality of work delivered throughout a […]

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Why You Want To Use Looker Studio For Data Visualization on BigQuery

If you have built or are building a Data Lake on the Google Cloud Platform (GCP) and BigQuery you already know that BigQuery is a fully managed enterprise data warehouse that helps you manage and analyze your data with built-in features like machine learning, geospatial analysis, and business intelligence. BigQuery’s serverless architecture lets you use […]

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User Acceptance Testing Execution Tips for Websites and Portals

User Acceptance Testing (UAT) is the final stage before launching new functionality.  What should be an exciting time can turn to frustration and exhaustion.  Over the years, I have found tactics that can improve the UAT outcome. UAT involves key business stakeholders validating the system prior to go-live.  My background is primarily around website and […]

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The Event-Driven Data Layer: Unifying Analytics and Development Teams

One common way of implementing tags through Adobe Launch is using a data layer, which is a JSON object (key/value pair) that is loaded onto the page from which attributes are passed through as the user navigates through the website or completes certain objectives. This can be extended further into using an Event-Driven Data Layer […]

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Perficient Achieves Government Specialization Distinction with Pegasystems

Perficient is excited to announce that we have earned the Government Specialization Distinction (Americas) in the new Pega Partners program. Specialized partners are thoroughly vetted by Pega to bring deep vertical knowledge or specialized expertise to clients.  Pega Partners that achieve a Specialization have a demonstrated ability to help customers build more innovative businesses, and […]

Helping Knowledge Workers Be More Productive

The term “knowledge worker” was first coined by Peter Drucker in his book, The Landmarks of Tomorrow (1959). Drucker defined knowledge workers as high-level workers who analyze data and apply theoretical/analytical knowledge to develop insights, trends, products, and services. He noted that knowledge workers would be the most valuable assets of a 21st-century organization because of […]

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AI (Artificial Intelligence) Powered Product People

AI (Artificial Intelligence) Powered Product People  Have you ever wondered how artificial intelligence can transform not only our lives but also our professions? As someone passionate about technology and digital product development, I have always been intrigued by new tools and how they can improve our lives and careers.  In recent times, artificial intelligence (AI) […]

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Achieving New Heights in Healthcare Marketing With Salesforce Marketing Cloud Personalization

In December 2022, the Department of Health and Human Services released a bulletin announcing additional compliance requirements for healthcare marketers when it comes to third-party trackers. The guidance lays forth expectations for how healthcare organizations collect data on activities that take place on their website and mobile apps.   So, what’s the problem? Per the […]

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Maintaining Your Adobe Launch Implementation

Adobe Launch is a valuable tool to help you manage the tags placed across your website, including Facebook, Pinterest, and Bing pixels as well as Adobe Analytics and Target depending on your property. Many of these tags are either deployed via custom code or via one of the many extensions within Launch’s extension to help […]

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