Digital Transformation

Photo: Woman is planning with post-it notes and markings at a whiteboard.

Do it on Purpose: Intentionality

Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]

How natural language search helps deliver personalization

Natural Language Search. Is It The Future?

What do your customers crave from your brand? It’s simple – Personalization. The Next in Personalization 2021 Report from McKinsey reveals that personalization matters more now than ever with 71% of consumers expecting companies to deliver personalized experiences. One way you can demonstrate customer intimacy and personalization is with search. And not just your average […]

Young Woman Walking On The Street

Part 1: What is Embedded Finance?

This blog marks Part 1 of our Embedded Finance Blog Series and will introduce the overarching concept of embedded finance, setting us up to discuss embedded payments, embedded lending, and embedded insurance (all of which fall under the embedded finance umbrella) in future blogs. Embedded finance is the “embedding” of payment or banking software into […]

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Understanding Cloud Native and What’s In It for Your Organization

“Cloud Native” is the current buzzword we will hear everywhere in major digital transformation projects currently underway. But what does Cloud Native even mean? Is it worth doing it for your organization? These are questions that pop up when thinking about transforming our workloads in a Cloud Native way. So let us dive in. What […]

Business Professionals Discussing In Office Corridor

The Star Schema is Obsolete, Moving to the Cloud

This is the third and final blog in this series, to read the previous blog click, here.   In the first post, I urged you to stop using star schema dimensional models because they were obsolete. In the second post, I elaborated on why star schema dimensional models were obsolete using Ralph Kimball’s own reasons […]

What Content & Commerce is, Can Be, & Could be For Your Business

Content and commerce – it’s no longer just a trend that you hear in the industry where only a few far between may understand what it is. Now, it’s so much more than a buzzword, especially in today’s evolving digital landscape. It’s an approach, a mindset, and most importantly, an organizational strategy that takes your […]

Making Decision On The Move

The Star Schema is Obsolete, Reduced Cost, and Better Performance

This is the second blog in the series. Read the first blog, here.   In my first blog, I stated that the star schema and dimensional modeling are obsolete, and I urge you to stop using them. I explained that in the first chapter of The Data Warehouse Toolkit Ralph Kimball explained that dimensional modeling […]

Photo of a turtle stuck on its back, illustrating the idea of creative block and needing help to get unstuck.

Get Unstuck When You’re Not the Creative Type

So, you’re not the creative type? I have good news! In 4 Harmful Innovation Myths, I explain that creativity isn’t what most people think it is. In this post, I’ll show you how to use simple lateral thinking tools to break your mental block and get fresh ideas flowing again. Intentionality can force important things […]

Success Is A Collaborative Effort

The Star Schema is Obsolete

If you are still using a star schema and dimensional modeling to build your data warehouse / Data Lake, I implore you to reconsider. This has been a contentious subject in the past, but when building modern data environments  It is important to me to cover this topic in detail. Ralph Kimball introduced the industry […]

How to Choose the Best Technology to Support Your Business in Content & Commerce

What does your current technology stack look like within your company, and do you utilize the most optimal technology to support your content & commerce approach? These questions are important, and they must be considered to create successful customer experiences. As a manufacturer, you must realize that your technology stack is crucial to promoting your […]

Why Digital Marketing Strongly Influences Your Content & Commerce Approach

Internet marketing can be quite competitive, and hard to get your brand’s message across with so much noise in our digital landscape. As a manufacturer, it’s important that you build a connected buying experience that follows the customer with content throughout their journey. By utilizing digital marketing services throughout your content & commerce approach, you’re […]

Thinking About DTC? Don’t Leave Out Order Management Systems

What is one trend that is more popular than the latest and greatest TikTok dance? Businesses looking to move into the Direct to Consumer (DTC) space. Why? Well, there are many reasons, but one of the top reasons is we as consumers are demanding to have conversations with the brands we love, without all the […]

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